Recently, McDonald's new product coffee relied on the idea of two small stickers, and it became popular in the national market quickly. The amount of discussion in discussion communities such as Xiaohongshu has doubled, and it is undoubtedly a successful product marketing.
Only relying on simple decorations has won the heart of the market. During this time, it is not only McDonald's, but this issue also brings together several successful marketing cases of "four-two-thousand-thousands", which will take you into small ideas. A world of great success.
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’s new sticker was launched, and the McDonald’s Fen McDonald’s branded coffee was presented at the end of August. Let the coffee, which is a simple drink, burst out with a different idea: stickers can be DIY created on the coffee bottle, which can match the content of a fancy "bubble bath".
's new product has attracted the attention of many customers since its launch. The sharing of bubble latte on Xiaohongshu has also increased, and creative works such as "single bath" and "double bath" have appeared frequently. Frequent collocation, combined with the dense milk froth on the top of the coffee, is the best model for small ideas to attract customers.
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The first time McDonald’s latte was also not successful.As early as the beginning of this year, McDonald’s started a craze for refreshing the screen through the “solar latte”: it is also a small innovation to the original product, but the creativity and consumer appeal are far superior to similar products, and it also has an excellent spread effect.
The marketing ideas pursued by these two products are actually very simple: focus on the creative points in the most conspicuous position, grab the consumer's attention for the first time, arouse curiosity and creative desire to help determine consumption. Moreover, as mentioned earlier, McDonald’s ideas are not expensive and are easy to make in stores.
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is made of egg white poached egg and wheat egg in the case Used cocoa powder , milk cover, mayonnaise drawn.
In short, the three products mentioned above have extremely low implementation costs, are very easy to operate, and do not require any additional services. After the production is completed, they can give the consumer the full power.
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has caused the "polar bear" coffee boomThis pop-up limited drink from Shanghai dugout coffee&brunch and plant-labeled oat milk, through polar bear-shaped ice cubes, with the characteristics of melting and sinking into coffee, it achieves both creativity and environmental protection.
also uses special-shaped Mini objects to attract consumers. hi tea has also used " ice ball" to promote the lemon tea series, breaking the shape limitation of ice cubes in conventional drinks. It adds focus to the whole drink, and it is also a simple idea that can be realized at low cost. After all, it is not complicated to make ice cubes with abrasive tools.
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In addition to the small ideas that will be attractive, it can also bring surprises. For example, at the Whole Nutlet station in Beijing, there is a nut milk paired with chocolate balls . The chocolate balls melt and explode marshmallows of different colors to give a sense of surprise, making every drink different.
even without the good ideas mentioned above, changing the outer packaging of the same product can satisfy the curiosity of many young people. For example, the beer milk tea in beer bottles and the milk with the appearance of Moutai have all changed packaging, but No major adjustments were made to the drink itself.
is similar to the packaging change, and there are also drink cup sets. It was originally a packaging that was convenient for publicity and customers to hold and drink,Also played tricks: big-character poster style, random selection of surprise cup sets to determine the price. Both use simple creativity combined with a sense of surprise to satisfy young people's curiosity.
Concluding remarks
, in fact, you don’t need to spend too much effort on product innovation, and you don’t need to spend too much time on the prerequisites of product innovation. Interesting ideas are enough to support sales, and this applies not only to beverages, but to most products aimed at young people, it is a well-known saying.
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