reporter | Zhao Xiaojuan
editor | Zan Huifang
was taken over by Yuexiu Group, Huishan Dairy made new moves frequently.
Recently, the WeChat public account of "Huishan Fresh Home" stated that the first dairy creative Lab in Shenyang will start trial operation on July 23 and will officially open on July 30. Judging from the promotional pictures, the products sold in the pop-up store include various dairy products under Huishan, as well as milk tea and fruit tea blended with these dairy products.
Although the official name of this pop-up store is "Xian Dr. Dairy Creative LAB Shop", on social platforms such as Xiaohongshu and Weibo, many consumers who go to check in call it Huishan Milk Tea Shop . In fact, this is not the first time Huishan has opened a milk tea pop-up store. In 2020, Huishan Dairy has opened three pop-up stores in Changchun, Dalian, and Shenyang. -30 days.
At a time when low-temperature milk is becoming more and more popular, pop-up stores can use fresh milk to make various drinks on-site, and drive the sales of milk, yogurt and various new products.
For example, Huishan's new annual star product "2054 Hong Kong Style Mandarin Duck Milk Tea" appeared in the newly opened pop-up store. Huishan Youpin said in its official account that this fresh milk tea is blended with fresh milk and black tea, and its new Hong Kong-style mandarin duck flavours are a fusion of northern and southern tastes.
In November 2020, Yuexiu Group reorganized Huishan Dairy through its Fengxing Food Group. The high-quality ranch owned by the latter is an important reason for Yuexiu Group's participation in the reorganization of Huishan Dairy. Since Fengxing Food took over, Huishan Dairy has been active in product launch speed and marketing activities.
According to the industry and commerce information of Tianyan, Liaoning Yuexiu Huishan Holding Co., Ltd. was established in June 2021. The major shareholder is Guangzhou Fengxing Investment Co., Ltd., which accounts for 67% of the equity. Previously, Huishan's revenue forecast for Huishan's restructuring plan given by Yuexiu was: 2020-2025 operating revenues were 2.67 billion, 2.64 billion, 2.73 billion, 2.98 billion, 3.77 billion, and 6.02 billion; net profit They are -800 million, -440 million, -170 million, -100 million, 100 million, and 400 million.That is, operating income will double in 5 years, and net profit will turn around to profit by 2024.
The current restructuring has taken less than a year, and Yuexiu Group has not disclosed the operating status of Huishan Dairy.
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