China Fortune.com News A deep glass full of wine, watch the tide and listen to the waves.
On April 19, the Boao Forum for Asia 2021 annual meeting held a welcome dinner for diplomatic envoys. On this important international exchange platform, Wuliangye's core products, fruit juices and their cocktails fragrant throughout the audience, presenting the unique national flavor and cultural connotation of Chinese wines, winning high praise from Chinese and foreign guests.
At the dinner scene, classic Wuliangye, international fashion Wuliangye, Wuliangye Boao Forum for Asia 2021 annual meeting designated wine and other products, attracted Chinese and foreign guests to inquire in detail, frequently toasting and tasting experience, and the excellent quality and beautiful taste of Wuliangye Profound culture is highly praised.
The picture shows Wuliangye products at the Boao Forum for Asia 2021 Annual Meeting Diplomatic Envoys Welcome Dinner
"Wuliangye is the representative of Chinese liquor, with a long history and good taste." "Our favorite Chinese liquor is Wuliangye, which is often served in Wuliangye Guests. I like the classic Wuliangye style and the taste of Wuliangye." "Wuliangye is a representative of traditional Chinese culture, and is also a world brand and leading enterprise in the wine industry. I look forward to having the opportunity to visit Wuliangye to further experience and exchange personally." Between cups, one can hear such compliments from time to time.
During the dinner and cocktail party, Wuliangye's Xianlin Green Plum, Xianlin Pomegranate Wine, Drinking Time, Peach Flavored Liquor and other fashionable and youthful fruit wine products also appeared one after another. Bring a unique experience to the guests.
It is reported that Chinese liquor currently accounts for a relatively low share in the international spirits market. Most of the world’s major distilled spirits have a liquor content below 43 degrees, while the classic liquor of Chinese liquor is generally 52 degrees. Lowering the liquor content can help the liquor become better. Well integrated into the mainstream international market. In the practice of "going abroad" of liquor, the sensory characteristics of Luzhou-flavor liquor are more universal in the world, and the brewing skills and quality assurance can be lowered. It can be better for Chinese liquor to enter the global mainstream consumer population. Play a leading role.
According to industry insiders, Luzhou-flavor liquor has the innate genes for producing high-quality low-alcohol liquor. The process technology can achieve low but not turbidity, low but not light, low but not mixed, which can meet the consumption preferences of different consumer groups around the world. And demand.
As a typical representative of Chinese Luzhou-flavor liquor and a leading enterprise in the industry,Wuliangye is one of the earliest companies in China to start the research and development of low-alcohol liquor. It has achieved professional, large-scale and serialized development in the research and development, production and sales of low-alcohol liquor. In the fifth national wine rating in 1989, 25% Wuliangye, 29% Wuliangye, 39% Wuliangye, etc. won the title of famous wine.
In recent years, Wuliangye has given full play to its advantages in low-grade and internationalized Luzhou-flavor liquors, actively explored the expression of internationalization, fashion, and youthfulness of Chinese liquor, and actively leveraged on high-end platforms with global influence such as the Boao Forum for Asia , Creatively tell the story of Chinese liquor, promote Chinese liquor culture, lead Chinese liquor to accelerate the pace of internationalization, and make more and more global consumers fall in love with Chinese brewing.
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