Sister Chen is a full-time mother. She originally planned to take care of her children at home, but she didn’t expect her husband to be accidentally injured. She had no choice but to take on the responsibility of maintaining the family. never thought it was such a coincidence. So she made 600,000 yuan in six months by opening a milk tea shop. How did she do it?
1. Background introduction
Sister Chen is 35 years old, her children of the same age can make soy sauce, but Sister Chen’s child is only over 1 year old, this is not sister Chen’s wedding night She has been married to her husband for almost 7 years, but because of her husband’s physical problems, both of them have never had children. It was only a few years ago that they relied on Chinese medicine to treat them.
Sister Chen thought it was caused by her husband’s weakness, but later he realized that her husband was addicted to recruiting prostitutes. Even if they were married, her husband still recruited prostitutes. This is what caused him to be physiologically. The main reason for the problem.
Originally, Sister Chen thought that the family would continue to be happy, until one day a young girl in stockings and miniskirt arrived at their house, Sister Chen understood everything. This woman actually came to ask for money. According to her It is said that his husband has made an appointment with her for several years, but he has not given her the money for the last six months, and she would not come to ask for it if it weren't for the urgent use of the money.
As the saying goes, I often walk by the river, and I don’t have wet shoes. Sister Chen’s husband thinks he can really keep the red flag at home, and the colorful flags are fluttering outside the house. Even though Sister Chen is still carrying a 1-year-old child, in the end she Still decided to divorce, she couldn't accept her husband's deception on her.
After the divorce, Sister Chen did not go to work. Instead, she asked her parents to help with the children. After the divorce from her husband in a hurry, she was also very angry and did not want to rest for a moment. , so too I opened a milk tea shop. Sister Chen used to work in a milk tea shop, so she should have more experience in this area.
However, the business of the milk tea shop is still not very good. Sister Chen couldn't sleep at the time. She was anxious to prove that she could live well without a husband, but the actual situation is that she is facing all kinds of things. Various challenges.
Of course, the activity (industry) cases cited here are only a few of the methods. There are more strategies and "routines" in the operation of physical stores in my column. If you are interested, you can click to watch for yourself Charging.
2. Program introduction
Fortunately, Sister Chen is not always so unlucky. With the help of a few friends, the business of the milk tea shop finally started to get on track.
[1] 10 yuan for a month of milk tea
In order to attract consumers to the greatest extent, the milk tea shop launched a very interesting activity, that is, customers only pay 10 yuan to eat Milk tea for a month.
Everyone knows that nowadays the price of milk tea is getting more and more expensive. A cup is about 10 yuan. Even if you drink a cup a day, it is 30 cups a month. It is about 300 yuan. now only costs 10 yuan, which is quite So it’s 30 times cheaper, and consumers are not fools, so they are naturally willing to go to the milk tea shop to consume.
Of course, there must be some friends who will ask, if this is the case, then how can the milk tea shop make money? In fact, this is where the routine lies. Many consumers think that the milk tea shop is definitely going to lose money, but in fact the milk tea shop is still profitable. Next, let me analyze for you why the milk tea shop can make long-term profits.
III. Profit analysis
Although this activity is 10 yuan, you can eat milk tea for a month,But customers need to pay 50 yuan to apply for membership, and the routine is here, because it is not the customer paying to apply for membership. The milk tea shop has a limit on the number of members, so customers who want to apply for membership need to invite 10 customers to the milk tea shop Consumption works.
When you see here, everyone must understand that the milk tea shop actually makes money from the invited customers. It does not really need 10 customers. It is okay for a customer to spend 10 times at the milk tea shop
1 cup The cost of milk tea is very low, so even if a customer spends 50 yuan to eat milk tea for a month, it will not lose too much for the milk tea shop. After all, customers cannot come to the milk tea shop to drink milk tea three times a day, and because It is an event, so customers can only eat one type of milk tea.
Of course, in addition to this activity, the reason why the milk tea shop makes money is because of the use of many other activities. The key to doing business is to find the right idea. No matter whether you are a full-time mother or whatever, as long as the method and idea are correct, Then you can find your own wealth.
The idea is wrong, you lose money no matter how you play. If you are still in trouble doing business now, I suggest you take a look and learn more about how other people play.
So no matter what you do, you can also engage in a similar event of this kind, or find a more suitable marketing plan in the column collection below.
The "small tricks" adopted in the case are a very small part of the marketing wisdom included in this column. If you are having difficulties in business now, if you lack customers, and if your products cannot be sold, you may wish to find them in the column collection Find out if there is an industry that suits you, and see how smart people do business.
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