This is the 913th real person story we tell
I am Cheng Xiangru
(In my eyes, there are creativity everywhere)
My father is from Anhui and my mother is from Fujian. Many years ago, due to war, my father came to Taiwan and met his mother. They formed a new family and gave birth to three children, and I was the second child.
Mom told me that when I was one month old, she treated me like an adult and started talking to me constantly. Sometimes she really doesn't know what to tell, so she listens to the radio and tells me the story.
To what is popular nowadays, is this early education? In that era when both material and spiritual poverty were very poor, my mother didn't understand these things. However, she knows that language communication can stimulate children's brain development and enrich children's emotions. So, I could understand the plot at one year old, and I was moved to tears by them.
Mom’s love and dedication are like a trickle of water, nourishing my heart. But in comparison, the love from my father seems much rougher.
(our family of five)
When my father first came to Taiwan, he didn’t have a job. Later, with the introduction of a friend, he went to the police force to work as a public security officer. He always maintained the personality of a revolutionary soldier. He was very responsible and never greedy for money.
At that time, people often gave red envelopes in the police circle, so they shared the money together, but their father never accepted it. After the times are too many times, some people are worried about him and are worried about their worries in the future. So he found a reason to transfer him from Taipei to the southernmost part of Taiwan, a small place where birds do not poop and chickens do not lay eggs.
That is the hottest place in Taiwan. Especially in summer, the heat is unbearable. Even if there is a fan, it cannot be blown, because there is no electricity there at all, so you can only light a kerosene lamp at night. I grew up in that poor place.
However, because I have been exposed to such an environment since I was a child, I don’t think it’s hard. I think this is a destined thing, and all suffering comes to achieve oneself.
(I liked painting in high school)
As Mencius says: When God is about to give a great responsibility to this person, he must first suffer his mind and mind, exhaust his muscles and bones, starve his body, and be empty and useless. He will do what he does, so he will move his heart and endure his nature, which will make him unable to do so.
Perhaps, it is precisely because I have been used to suffering and have experienced poverty that my mentality is actually very optimistic. When facing difficulties, I have a spring spirit, and the more I get stronger and stronger. This played a crucial role in my future life.
When I was a child, I didn’t have a penny of pocket money, and I didn’t have my own toys. My younger brother is the youngest child in the family and a boy, so if you have a little extra money, you will buy toys for your younger brother. It’s useless to envy me, so I made toys by myself.
Throughout my childhood, I grew up playing with swords, guns, swords and halberds. My personality is not like a girl at all, so I have high gecko skills and target shooting levels, and many people call me a tomboy.
(I had long hair in college)
Because my father was a soldier, he asked us to do housework since he was a child. When I was in the first grade of elementary school, I was arranged to sweep the floor, I started washing dishes in the second grade, and I had to wash the whole family's clothes in the fifth grade. At that time, there was no washing machine, and I was washed by hand.
I have had several wealthy hands because of this, but I was too young at that time and didn’t know how powerful it was. Later I went to Taipei and my hands were always bad. When was at its worst, there was no fingerprint on your hand, and your bare fingers couldn't even read the book.
Once winter comes, several holes will be cracked. After seeing the doctor, I realized that I had to wash my hands well after washing my clothes. Otherwise, soap foam will remain on the hands, which will easily lead to finger peeling.
(When I was young, I like traveling)
As the saying goes, poor couples are sad. Money is not omnipotent, but without it, it is absolutely impossible. There is a survey abroad asking what is the reason for the quarrel between couples? The results show that 80% of the reasons are financial problems.To put it bluntly, it is just a quarrel because of lack of money.
Our family is the same.
At that time, my father was the only one who made money at home, but he had five mouths waiting for a meal. The living conditions can be imagined. My mother saves money and never wants to spend money on herself. Every time I buy something, I always pay credit at someone else's store and then go to check out until the end of the month.
But when he asks for money from his father, he will get angry and ask where the money has been spent? Every time at this time, the two will quarrel. Even so, if any prisoner's family comes to give gifts, dad will ask mom to return them intact.
Even if there are some high-end snacks, gift boxes, etc., and even cash red envelopes are placed under it, my father will never let him move.
(In the blink of an eye, we all grew up and our parents are old too)
So, our family has never received a ill-gotten fortune. My father's style also directly affected me. Later I was called a chivalrous girl and liked to help me when I saw something wrong. I never thought I would be retaliated or framed, but I just felt that sense of justice was indispensable.
At the same time, I also vow to make money well. In the future, parents will no longer be worried about money.
In 1974, I was admitted to a university in Taipei and studied design. At that time, no one in our family understood what design was. This is a path I have chosen myself, and I have no idea what the future will be like. But in the dark, I feel that this is the right path.
Dad also asked me worriedly: "Can you find a job after you learn this?" I could only bite the bullet and say, "This is definitely possible."
(this is my work)
In fact, I am also afraid that I can't find a job. So, before I graduated from my sophomore year, I started working part-time. Whenever I have the chance, I will apply. Sometimes in order to get a job, I only end up telling them that I have not graduated. It can be said that throughout my college years, I persisted in half-time.
After graduating from university, under the introduction of the teacher, I and another girl joined a film company to work. In fact, this kind of place is really mixed with fish and dragons, and there are all kinds of monsters and monsters. Fortunately, with the care of director Wang Xinglei at that time, I was able to avoid all kinds of interference and devote myself to work with peace of mind.
At that time, our company was filming a Mongolian drama, and we had to make all the props needed in the drama. For example, the battle flags, totems on clothes, murals, carved beams and painted buildings, etc. must be hand-painted. My hand-painted kung fu was practiced at that time.
(become an extra)
In this process, many things must be carefully carved with a tool knife one by one. Due to long-term work, my hands are always covered with knife edges. When was at its worst, there were 17 holes in its hands. During the shooting of
, I also have to follow the actors to run the notice. They get up at 5 a.m., and I have to go to the scene at 5 a.m. I also have to follow them all night long. If I need extras in the middle, I have to play various A, B, C and D. Even in the hot summer, you have to wear various headbands and wear thick clothes.
This job took about half a year, and then I started looking for jobs and changing jobs. Because I not only have to rent a house, but also send money to go home. So, economic pressure prompted me to keep looking for higher goals. If new goals are achieved by
, it means that my salary and ability can be improved. This is also what I ask myself. I am not a person who is willing to settle for the status quo and live a mediocre life.
(study for events)
On the contrary, I am a person who works very hard. Once upon a time, I worked all year round, and my boss gave me three consecutive salary increases a year. Because the boss often arrives at the company in the middle of the night, he sees me working overtime every time he comes.
Moreover, I will complete the work assigned to me by the leader in advance. Then he took the initiative to ask him if there is any work I can do. Many people think my behavior is incredible, and who is willing to do more? It’s too late to fish, but someone actually took the initiative to work hard?
However, I don’t think doing more will make you hard and tired. In my eyes, taking the initiative to endure hardship is not hardship, but suffering passively is tiring. My fighting spirit is not something others don’t have.
Because I want to learn five years of experience from others in one year. There is no better way than doing more. It is worth it to be a little harder and tireder.
(I brought a lot of new people at work)
By working overtime, I figured out all the processes of an advertisement. Although I learned design, I also learned to write copywriting.
Kazuo Inamori once divided people into three types: spontaneous combustion, combustible and non-combustible. I am sure I belong to the type of people who are spontaneously ignited. does not need to rely on any external stimulation. I am very enthusiastic and strong inspiration, and can consciously shine and heat up, thereby driving the people around me.
No matter where I go, my energy is always there. Later, I went to a construction company. On the third day of my trip, I knocked on the door of my boss’s office. I asked the boss, "Why don't the company have no planning department or copywriting department?" I asked the boss if he wanted to find someone, and the boss said, "Yes." I said, "I can do both."
In the end, I did three people alone and didn't ask for a raise. Of course, the boss was happy. Because I want to train myself more, I am willing to pick up and do what others don’t do. I love working, overcoming problems, and wanting creativity.
(Going out can broaden your horizons)
This is like Sun Wukong was locked in an alchemy furnace. After 49 days of test, he was reborn in Nirvana and developed a unique golden eye.
In my understanding, all the problems come to make me successful. After various trainings, I also have a pair of golden eyes, which can see higher and farther, and my ability to solve problems has also improved by leaps and bounds.
html’s more than 0 years of hard work have allowed me to accumulate a certain degree of confidence and strength. At the job, I was never afraid of being fired because I knew I could find a better job. For justice, I will offend the supervisor, let alone bow down for five dou of rice. All the bosses were worried that I would leave because I performed so well.However, working for others will always be subject to others. Especially when communicating with customers, many obstacles are placed in front of me, so that my creativity cannot be responded to and displayed. For all considerations, the boss doesn't want me to communicate directly with the customer.
(exclusively my handbag)
So, in 1988, I set up my own company. In this way, every creativity and every idea I have can communicate in-depth and effective with customers. I can finally do my best on my stage.
In order to design a better solution, when I have time, I go to the market to observe and even chat with strangers. I will record what I see and hear one by one and build my own database. These things are the most real, and they can best reflect the voice of the general public.
With the support of these small data and my professional ability, the solutions I made can receive positive feedback. So, in the process of communicating with customers, I never regress. Even if the stalemate lasts for two months, it will be a customer compromise in the end. However, after half a year, they will come to thank me again. Because the market has proved with actual conditions, my persistence is right.
(they call me Miss Cheng)
Gradually, due to my style of doing things, they began to call me Miss. And I have also won numerous awards in the competitions again and again. These recognitions made me work harder. Sometimes I don’t look like a young lady, but rather like a desperate mascot.
Once, after the exhibition, I was tanned for several degrees. I don’t pay much attention to maintenance when I work, and I only applied one layer of sunscreen. I didn't take this seriously at the time. But then I found that my entire immune system was also collapsed.
When my friends met, they asked me why I was so dark and if I was sick? They also asked me for a check-up, but no problems were found. Later, my face was completely gone and my whole face was gray.
Only then did I take it seriously and began to find various ways to regulate my body. But it's too late. Since then, my whole mental state has not been as good as before. I am very tired every day and want to sleep. So, I will use my personal experience to tell you that health comes first and you must have a good body.
(I am now, I will also take time to gather with my old friends)
1990, due to work reasons, I set foot on the land of my motherland for the first time. I remember that the hotels at that time were very cheap, there were few five-star hotels, and they were a little behind. But I still feel that there are treasures everywhere in the mainland, and I have really discovered many treasures.
, such as , Ming and Qing porcelain fragments, those blue floral printing and dyeing fabrics, etc. Some things have disappeared now, but they remain in my mind. After
, I have also been to Xi'an, Nanjing, Shanghai and other places. Every time we come, there are new changes in the mainland. When I came for the 100th time, she had become a wealthy and modern country. Every time I leave, I look forward to coming again next time.
Although I founded the company, I am not good at operating and managing. So, I found a partner. Unexpectedly, it was this person who pulled me into a big fire kang.
(I like this kind of distinctive place)
After I partnered, I didn’t spend much time and energy to manage the company. Because of trust, I didn't ask for it too much. I thought everyone should be like me, actively working.
Later, he began to relax when he saw that I had no requirements or tasks. I took the company's money to participate in various social engagements and finally made a big hole in me. In 10 years, he put me in debt of about 2.5 million yuan. There are things like this: the money you should not be collected, and the money you should not be spent everywhere.
In order to repay the debt, I borrowed money from my family and from my friends. But it still can't block that big hole. In the end, I had to sell the company.
Two years later, I paid off my debts. I happened to be at a fork in the road with my friend who bought my company. They want to invest in other industries. I also took advantage of the situation to restore the company's freedom.
So, in 2000, I started to go on the road again. I thought all the difficulties had passed, but I didn’t expect that there were many ups and downs coming.
(I’m very happy with my friends)
Once, our company designed eight stamps for the native people. I have already asked the experts to read it, but they all said there is no problem. However, just after the publicity was made, I immediately received a report the next day saying that we had a stamp with a problem with the design.
However, the stamps were already being printed at that time, and this mistake caused me to lose more than 100,000 yuan.
Later, my colleague who designed the stamps took the initiative to find me, and she took out half of the money and said she wanted to compensate me for my losses. After all, this problem is caused by her design incorrectly.
However, I didn't charge her money. She has been with me for 12 years. I know her level and I also know that she is very serious in doing things. This kind of thing must be the cause of it.
Fortunately, other colleagues told me that she might have depression and often makes mistakes in doing things. For some time after this incident, she also made frequent mistakes. There was no choice but to let her leave, go to the psychologist, and then take a break at home.
(I will also preach and receive knowledge)
Over the years, I have led many new people. I found that no one can do things like me. The young people don’t tell them if they have any questions, they have to ask for leave at any time, and the work cannot be delivered in advance. All of this hurts me.
Now, there are only two people in our company. If you need it, I will integrate resources and do things together. This saves a lot of trouble.
This year, I am 66 years old and still at work. When I was 40 years old, I joked with my friends and said that I would never retire. I will work until the moment I end my life.
(Life is endless, just work)
I always think that when you are alive, you must do something meaningful.The meaning of life is always to continue to struggle. As long as you understand this, your life will not be meaningless.
We have to overcome the sufferings of life ourselves. However, suffering also has a conservation. Everyone has different abilities, and God will not arrange pressures that exceed your limits to destroy you. What you have experienced is what you can bear.
So, don't waste your life. Take out the spirit of not being afraid of hardship or fatigue and live a brilliant life!
[Oral: Cheng Xiangru]
[Editor: Xiaobo]
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