[Law Explanation]
"Behind a major disaster, there are 29 mild disasters, and 300 with a safe experience." This is the rule proposed by American Heinrich for the operation of insurance companies by analyzing the probability of work-related injury accidents, which is called Heinrich's Law. Another name of Heinrich's Law is "Rule 1:29:300"; it can also be "Rule 300:29:1". This rule can be used in the safety management of enterprises, that is, behind a major accident, there must be 29 minor accidents and 300 potential hidden dangers.
Heinlisi's law tells us the same truth from another perspective. Behind a success, there are often countless accumulations of failures, which has been proven by the experiences of countless successful people. Most successful companies pay great attention to the "learnings of failure". Business managers should take error incidents seriously to avoid similar errors occurring again.
1% of mistakes will lead to 100% failures
Case written with life and blood warns everyone that safety is nothing small. Inadvertently, a small negligence or a small violation is 1%, which may lead to 100% of major accidents. This small mistake is not an exam for us, nor is it a value-added tax invoice for . Small mistakes may cause irreparable losses to ourselves, our families and our businesses.
"Details determine success or failure" The author once wrote: In the school exam, if you are a little wrong with the 100-point question, you can get 99 points, and the calculation formula is 100-1=99 points; in practice, if you are a little wrong with the things you do, you can only get zero points, and the calculation formula is: 100-1=0 points. In the purchase and sales business, when you fill out a special VAT invoice, you accidentally fill in one of them incorrectly, then the invoice will be invalid and will be financially written off. This kind of case happens from time to time in reality, and it should be said that it is quite lucky because the loss is only an invoice. If it is a life safety error, then 1% of the error will lead to 100% failure.
In the traditional concept of many enterprise managers, enterprises should exist for profit, and profit should also be the only purpose and ultimate goal of the enterprise. However, in fact, with the progress of society, it is due to the characteristics of modern social enterprises. Enterprises are no longer just economic organizations, but also social organizations; they not only have economic functions, but also social responsibilities. The production of an enterprise cannot be merely a tool for the enterprise to maximize profits. The frequent occurrence of coal mine accidents, toxic food incidents, product quality defects, and serious pollution caused to the environment by enterprise production have made the production safety issues of enterprises and the ethical issues of enterprises in the production process become the focus of society's attention, that is, people are not concerned about what the enterprises produce, but a series of issues of how enterprises produce: the products produced should be safe and will not cause harm to consumers who use these products; the production process should be safe and will not cause harm to those employees engaged in production, and the damage to the environment will be minimized during the production process; the production of enterprises is responsible for non-harm to people; the responsibility of enterprises to environmental safety is to implement green operations and live in harmony with nature.
The responsibility for safe production is heavier than Mount Tai. Enterprises should bear the necessary social and humanitarian responsibilities. The development of society cannot be at the expense of spiritual civilization, the ecological environment, and even more so at the expense of human life. An enterprise is a legal entity that independently assumes civil liability and is also the responsible entity for production safety. Enterprise managers must consciously abide by the laws and regulations on production safety, implement the responsibility system, strengthen safety management, and pay attention to employee training, so as to achieve stable improvement in production safety and assume the responsibilities of the responsible person for production safety.
In short, safety production education and management work require us not to have a slight paralysis and luck mentality. While pursuing product quality and corporate profits, we must never ignore the guarantee of quality and safety. Enterprise managers must remember that 1% of mistakes will lead to 100% failure.
Don't let management be ruined in details
There is a dairy company doing a large-scale promotion in a city. Their vice president of marketing said confidently: "Our promotion pays great attention to effectiveness. 100 brand new milk delivery vehicles traveling through the city every day, eye-catching brand logos, and unified model colors. It is a mobile advertisement in itself. Even if there is no milk delivery task, our milk delivery vehicles will drive on the street. What a good publicity method, other manufacturers do not pay attention to this at all."
At the beginning, this trick did work. Citizens bought the dairy products of this company, and many families drank this. The brand effect of is becoming more and more obvious. But soon after, many families no longer insisted on drinking this brand of products, and the purchase volume dropped sharply, and some even said that they would not drink it anymore. The dairy company was very puzzled, so it sent a few people to conduct open and secret investigations to find out that it was the milk delivery truck that caused the prestige of the originally well-known brand to ruin its prestige. It turned out that after using these milk delivery vehicles for a while, the body of the car was covered with mud and dirt due to neglecting maintenance and cleaning, and some cars were even significantly damaged, but they still swayed on the street every day.
"I can't stand this visual pollution. I'm so excited every day. Can we still drink this milk?" Many users complained. The dairy company immediately realized the seriousness of the problem, so it reorganized the milk delivery fleet, making the fleet clean and bright, fresh and hygienic, and enthusiastic and thoughtful service. It also expressed its apology and determination to improve the users. In addition, the sales staff are sincere and enthusiastic, humbly listen to users’ suggestions and opinions, and give back activities to users who make excellent suggestions. In this way, the beautiful image of the past has been established again, and people have ordered their products one after another.
is such a detailed problem, which almost backfired and led to sales failure. The same problem is increasingly occurring in the marketing process of various companies. When many companies are marketing, they do not make any strategic mistakes in the activities they plan, but they often handle the details improperly, which can easily lead to minor flaws or even more serious consequences. It can be seen that if you make yourself less twists and turns and more smooth on the road to success, the details must not be ignored.
Heinrich's law tells us that success and failure are a quantitative accumulation. Only by putting in the details can management prevent problems from escalating, prevent quantitative change from qualitative change, and affect the future development of the enterprise.
The market does not believe in tears
"market"is actually designed and planned by the enterprise itself. Market Economy is Buyer Market , and consumers can freely choose sellers. Whoever has the best cost-effective product, whoever can capture customers will win the market. If an enterprise puts unqualified products into the market, it will harm the interests of consumers and consumers will not buy them. As a result, the company's image will plummet, and products will be unsalable and the market will shrink. Losing customers and losing the market, the company will lose the cornerstone of survival.
Haier Group President Zhang Ruimin said: "In the new economic era, what is the magic weapon to defeat the enemy? The first is quality, the second is quality, and the third is quality."
Back then, Zhang Ruimin was the first to swing an iron hammer and smash the refrigerator with quality problems, and woke up the employees: defective products are scraps.
1985, Zhang Ruimin had just arrived at Haier Group (then called Qingdao Refrigerator Factory). One day, a friend of his wanted to buy a refrigerator, but he picked many of them and had problems. In the end, he barely pulled one away. After my friend left, Zhang Ruimin sent someone to check all the more than 400 refrigerators in the warehouse and found that a total of 76 units had various defects.Afterwards, Zhang Ruimin said something - defective products are scrap. As a result, he announced that all these refrigerators would be smashed, and whoever did it would be smashed, and he swung the sledgehammer and smashed the first hammer with his own hands!
From then on, Haier Group's quality awareness has been established. When the national refrigerator price was reduced in 1989, Haier Group's refrigerators were of high quality assurance, but did not lose the market even though they were maintained at high prices. This has a great impact on Zhang Ruimin. "The wine is not afraid of deep alleys." As long as you work sincerely, you will be loved by consumers. Three years later, Haier people won the first national quality gold medal in my country's refrigerator industry.
Quality is the cornerstone of enterprise survival. Market competition is essentially quality competition. Whoever can capture customers will win the market. The market does not believe in tears. Companies with poor product quality will eventually be eliminated by the ruthless market.
Quality is the vitality of the enterprise
Quality is the life of the enterprise. Harrington, chairman of the American Modern Quality Management Association, described it like this: There is a World War III in the world now. This is not a bloody war using guns and cannons, but a commercial war. The main weapon of this war is mass. Whoever has the best quality will win this war.
What should an enterprise rely on to ride the wind and waves in the competition and be invincible? It depends on excellent product quality. The theme of the 2007 World Quality Conference is: "Quality first, always first". With the development of society today, quality has become a hot topic, a pursuit, and is the general standard for measuring and appraising everything.
Product quality is the vitality of the enterprise. When many merchants are selling their products, they have tried their best to sell, hold ordering meetings, and use celebrity endorsements. They spend a lot of money to promote in media advertisements. And so on. Over time, what can stand the test of the market is still the reputation of users - that is the quality of the product.
Many companies are forced to close down and shut down in market competition. The most important factor is that the product quality is poor, unable to meet user needs, and they are eliminated in the fierce market competition. How to ensure product quality and how to be invincible in market competition? This requires the whole company to unite and make progress together, complete every task step by step, eliminate hidden dangers in every link, and always remember that product quality is the life of the company. If you know what you know, you will take the product production offline, and then use science and technology to conduct effective appraisal. You should first ensure the quality within the company. In some companies, some employees always mistakenly believe that product quality is the business of the quality assurance department, the sales department, and the company manager's business. It is this wrong concept that infringes on the company and ruins the company's future. Marketization of internal enterprise introduction is one of the means to improve and control quality. Achieve full market-oriented operation between the internal supply chains of the enterprise, between departmental cooperation, and between internal and external orders. One employee is a market, and one user. If there is a problem with the quality of the upper order, the lower order can be refused acceptance. Every employee has the right to say "no" to unqualified products. Do not accept bad products, and do not issue bad products. Only by establishing market awareness, acting in accordance with market rules, and producing high-quality products can the company always maintain its vitality.
If water is said to be the source of life, then is quality also the life of an enterprise? Enterprises make a living by quality. If any company wants to gain a foothold among its scattered peers, and does not pay attention to quality and reputation, the consequences will be unimaginable. A thousand-mile dike is destroyed by an ant hole. Just imagine, if the quality control of the company is not strictly controlled, it will produce unqualified products and put them into the market, harming the interests of consumers. Then the company's image will plummet and products will be unavoidable.
Everyone has their responsibility to revitalize quality. Enterprises seek development based on quality. Opportunities must not be missed, and times will never come again. To develop a company, it is necessary to seize opportunities, and the powerful hand that can seize opportunities - is quality.
In short, quality is the cornerstone of enterprise survival, and quality is the "golden key" of enterprise development. In other words, quality is the life of the enterprise.
promotes total quality management and improves
day, rivers travel, if enterprises want to live endlessly in competition and develop without danger, they must enable all employees to enhance their quality awareness, strengthen production site management, and carry out quality research to promote greater development of the enterprise.
Product quality is very simple to say, but truly making the product well and making the first-class product, making the company a brand, and a golden sign that is well-known in the market must be permeated with the countless efforts of corporate managers and corporate employees.
A story was published in "Business World". When you take a closer look, it makes people sigh:
A domestic beer company is on the verge of bankruptcy. A manager of the company advised the boss to learn the production process of a well-known Japanese beer brand. The boss couldn't help but feel troubled: this Japanese company has very strict requirements on employees' confidentiality and has no idea how to start. Later, when the boss of this Japanese company was out, the manager pretended to be a car accident and became a doorman of the beer company at the cost of one leg. After all the difficulties, he finally stole his beer production process. Later, this domestic company jumped into the brand on the list!
After reading this case, people couldn't help but close the book and think deeply: respectable! This manager! It is a kind of professionalism that regards the company as life and the company's products as its eyes! But from another perspective, one leg has brought a new chapter in the development of the enterprise, one leg has brought the long-term vitality of the enterprise, and the magic weapon for the enterprise to be invincible in the fierce market competition - product quality! The beer process has been improved, the quality of beer brewed has been improved, and the market has recognized it. The enterprise is a brand, and the enterprise is an evergreen tree in the same industry!
If your business is like this: it is running normally, and wages and bonuses are sent to you on time; customers keep coming to ask for more orders; no one returns or cancels orders; the department responsible for customer complaints works happily and easily; management and workers get along well; profits will not be less than the previous year, and the market share this year is expected to increase by 5%.
If your company is a different situation: here, there are problems where there may be problems. The salary increase was rejected, customers repeatedly complained about the quality of the company's product, and the status of production efficiency in the industry was deteriorating. Managers were busy putting out fires and shirking blame for each other. It is very difficult and difficult to cause earth-shaking changes in quality in the above two situations. In the former, you must awaken those who are unwilling to admit that they are "sleeping"; in the latter, you need to get rid of the "nightmare".
Customers, competitors, costs and crises are four factors that threaten the survival and development of enterprises. Enterprises must be always ready to deal with various adversities. Products are the first card we need to challenge. How to play the first card well? There is nothing else to do except comprehensive quality management and continuous quality improvement.
Heinrich's law is learning and applying: quality is the hard truth
"Only take out better products to defeat your original products", this is the common way of survival for all enterprises. Focus on refined management, strengthen the data-based scientific management of each management link, gather all the rivers, integrate the scientific outlook on development and knowledge, and improve the quality of the company's products. The company will have broader development and stand proudly at the forefront of the world.
Quality is the basis of the product. On the premise that you have distrust your product’s quality, no matter how you build a brand, it seems like building a building on the beach, with a weak foundation.
Only with first-class quality can there be a broad market. How an enterprise can improve product quality is an eternal topic for every enterprise and the responsibility and task of every manager.
The awareness of quality is not just a problem with a single brand, but consumers often develop a "country" quality awareness of the overall brand of a certain country. For example, people often think that Japanese products are "fine and affordable", American products are "fashionable and high-end", and German products are "stable and rigorous". So, what is the overall perception of Chinese brands abroad? There is almost no brand at all, it is just cheap. This is easily understood from other countries' continuous anti-dumping of Chinese products. Therefore, from the perspective of overall improvement of Chinese brands, Chinese companies should also strengthen quality construction. This is a good thing for China's dairy king Yili Group .
Harvard Business School's senior vice dean, Professor Mai Weiluo, who loves Yili Milk the most. Through long-term in-depth research on the cases of Yili Group, Professor Mai Weiluo has almost become a "fan" of Yili Group. Yili Group's standardized and precise management of process management, quality control, production safety and other links has made him still remember it freshly. The Yili law, which "balance is the main focus and responsibility is the first", is called a new type of enterprise management concept with the essence of Eastern culture. When asked how he would introduce Yili Group to American consumers, he replied without hesitation: "What I can say is in addition to quality, quality, and quality."
"Yili " is the first national brand in the Chinese food industry to enter the Harvard Business School case library. Harvard Business School attaches great importance to it and spent nearly a year discussing the case of Yili Group, and specially doubled the class hours outside the normal case courses to interpret the case of Yili Group, which is the first time among Chinese companies.
"We insist on using the world's highest standards to produce the best products for consumers. This is the most important reason for Yili Group to win all recognition and one of the core driving forces for Yili Group's development." Yili Group President Pan Gang said, "'Made in China' is never cheap. We welcome everyone to taste our products - use your most picky standards!"
Product quality is the lifeblood of the survival of enterprises. Only when the product quality is guaranteed can enterprises operate with confidence and boldness.
