You must know that in Inner Mongolia, almost everyone is a good drinker. The people of Inner Mongolia with a bold personality drink more boldly than the heroes of Liangshan. But the people of Inner Mongolia love drinking so much, but there is not much local liquor?
To be honest, before I came to Inner Mongolia, I didn’t know anyone who mentioned Inner Mongolia liquor. After I came to Inner Mongolia, I discovered that there are still many good wines here. Local wine friends also said that a famous liquor once appeared here, but as time went by, this famous Inner Mongolia liquor also fell to the bottom.
However, many locals believe that this liquor will be revived again and will soon rise from the ashes. We will also wait and see whether this wine can achieve greater glory after its rebirth. Let’s talk about this famous Inner Mongolia wine – Ningcheng Laojiao .
Historical Famous Wine Ningcheng Laojiao
Ningcheng Laojiao is produced in Balihan, Ningcheng County, Chifeng City, Inner Mongolia. Its winemaking history can be traced back to more than a thousand years ago. Ningcheng County has a superior geographical location and a much milder climate than other places in Inner Mongolia, which contributes good winemaking conditions to the local liquor.
As early as thousands of years ago, there were many wine-making workshops in Ningcheng. Ningcheng Laojiao took its name from the place and was also the most prominent local liquor. At that time, it was not only popular locally, but also very popular in the northeastern region.
Moutai beyond the Great Wall became a household name
After the founding of New China, with the support of relevant departments, the brewing and burning workshops in Ningcheng County have developed better. It was at this time that the real Ningcheng Laojiao was officially established.
Ningcheng Laojiao has always adhered to its original intention and the quality of its wine is excellent. It was officially launched in 1978. It did not take long to get praise from wine drinkers. After that, it won various awards many times and was rated as a high-quality famous wine in Inner Mongolia.
Although Ningcheng Laojiao missed the title of "Chinese Famous Wine", it also won the title of local famous wine. In order to improve the quality of the wine, Ningcheng Laojiao also went to Maotai Town to learn the brewing technology of Daqu Kunsha Sauce Liquor. The quality of Ningcheng Laojiao's wine after returning from the studies did improve, and later won the silver and gold medals at the national wine appraisal competition. It was at this time that Ningcheng Laojiao became a well-known Inner Mongolia famous wine.
suffered a crisis and fell to the bottom
Unfortunately, the glory of Ningcheng Laojiao did not last long. Later, my country's liquor often experienced great turmoil. Many local famous wines were in crisis, and Ningcheng Laojiao was also the same.
In order to keep up with the development of the times, many liquors have seized the opportunity of "advertising wine" and used "advertising" to spread to all parts of the country. However, Ningcheng Laojiao still adheres to the same old traditional model. As a result, Ningcheng Laojiao was quickly eliminated.
Revival again and reborn from the ashes
After Ningcheng Laojiao was eliminated by the times, financial problems also appeared. It was really " that the house leaked and it rained all night. ". In order to have a place to survive in the liquor market, Ningcheng Laojiao had to cooperate with Niulanshan.
Niulanshan solved the financial problem of Ningcheng Laojiao, and gradually began to get out of the predicament. You know, Niulanshan is now considered one of the best liquor brands. Even though many people talk about its alcoholic liquor, many wine drinkers still trust it.
It is not difficult to see from Ningcheng Laojiao that for a good wine to develop for a long time, wine quality alone is not enough. Business strategy is also very important. Wine companies must not only ensure wine quality, but also keep up with the times and change due to market changes.
You must know that this is the information age. If many things are not publicized, they will soon be replaced by other brands. The liquor market is so cruel. This reminds me of Yuande Fake Taiwan Liquor in Moutai Town, Kweichow. Like Ningcheng Laojiao, it originally insisted on "Good wine is not afraid of deep alleys" . Unexpectedly, without exposure, it is difficult for good wine to go out.
Some friends may not know this wine. It is actually Guizhou’s authentic Daqu Kunsha sauce wine. It is brewed using the 12987 process. The raw materials are local red tassel glutinous sorghum and wheat. The winery is located on the banks of Chishui River, with mountains behind and water on its back, across the river from Maotai Distillery.
Due to the exquisite brewing process, the imitation Taiwanese wine has to be stored for 7 years. Although it does not have much exposure, it is highly recognized by wine drinkers. It is only spread by word of mouth among wine drinkers. It has gradually begun to go out of Guizhou and is also very popular in surrounding provinces.
This wine is strong in color, slightly yellow in color, has a prominent sauce aroma, and is a bit sour in the mouth. The wine flows across the tongue, mild, sour and sweet, and has a fragrant aroma. The floral, fruity, mud cellar, and burnt aromas spread out in layers, spreading from the mouth to the nose and throat. After swallowing, the aroma begins to return, and the mouth is filled with a strong aroma of wine.
After traveling all over the country, I discovered that many liquors in my country have experienced the same experience as Ningcheng Laojiao. It is clear that the quality of the liquor is not inferior to that of famous liquors, but because of the lack of exposure, good liquors have been unable to go out. Think about it, it is a pity to have such a wine. What do you think of the future development of Ningcheng Laojiao? Everyone is welcome to leave a message for discussion!
