When walking through the streets, you can often see signs hanging outside some shops that read "Recycling of various old and famous wines at high prices." Not only that, if you open Baidu and search for "recycling old wine", various advertisements will appear in the front row. An unopened original box of liquor can double in value if you keep it in your hands for two years. 's huge profits attract people, so old wine is called "liquid banknotes that flow."
At present, old wine is still a good business for both wine merchants and wine companies. After and Luzhou Laojiao jointly held the "Old Wine at Home" Luzhou Laojiao special appraisal event in July, in December, China Liquor Association and Wuliangye once again held the "Old Wine at Home" special appraisal event - looking for folk aged Wuliangye. The conference attracted the attention of more than 1.5 million aged liquor lovers online and offline. According to Wuliangye's official public account, through scientific data analysis, experts predict that by 2023, the reference price for collecting Wuliangye wine aged in drum-shaped bottles in the 1980s will reach 35,000 yuan/bottle to 70,000 yuan/bottle; the reference price for collecting the fourth-generation drum-shaped bottle aged Wuliangye wine with metal caps will reach 20,000 yuan/bottle - 50,000 yuan/bottle; the reference price for collecting the fifth-generation Great Wall aged Wuliangye wine with metal caps will reach 7,500 yuan/bottle-12,500 yuan/bottle... Behind the high prices is the economy of a market worth hundreds of billions. As Gan Quan, deputy secretary-general of the China Alcoholic Drinks Association, said, "Hold the new and make it old, keep the old and drink the old" is becoming a new wine consumption fashion.
As a market leader in the wine industry and a fashion trendsetter, Moutai will naturally not miss this business. It held the first Moutai collectors’ networking event last month. At the event, Ding Xiongjun particularly emphasized the need to build a "unified three-dimensional" high-quality development system for Moutai liquor. This means that Moutai is determined to start a new journey in the old wine industry.
So can all old wines be as valuable as Moutai, Wuliangye, and Luzhou Laojiao?
is obviously not.
As the saying goes, wine tastes good when it is old. Old wine, that is, wine that has been stored for a long time, generally refers to all aged wines. The base wine used is more than five years old and is a finished wine. In some areas, it is also another name for yellow rice wine (this article will not discuss it in particular). Valuable old wine usually has three major characteristics:
The first is scarcity . Things are rare and valuable. The reason why old wine is valuable is because one bottle is consumed and one bottle is lost. In 2004, a fire destroyed more than 1,000 tons of Dongjiu 's base wine. A generation of famous wines fell, and no one has cared about it since then. This shows the preciousness and importance of old wine.
The second is the commemorative significance . Behind the old wine is a symbol of the era it belongs to, carrying a heavy cultural story. This is different from "the burning Mona Lisa is more beautiful than the Mona Lisa". If you drink a bottle of old wine casually, you will probably only be scolded as "a waste of money."
Furthermore, the taste is . The wine is brewed 30% and stored 70%. The freshly brewed liquor is a bit spicy and the flavor is inconsistent. It needs to be stored for a period of time to make the taste more high-quality. Generally speaking, older wines are better and more valuable if stored properly.
Finally, if you find a bottle of old wine at home, don’t get excited. First, carefully check whether the packaging is intact and whether the bottle cap shows signs of being opened. If it has been “lost”, it is not only worthless but even undrinkable.
(*Only one person’s opinion, all friends are welcome to discuss together; picture source network, infringement and deletion)
