truffle , caviar , foie gras are known as the three top delicacies in the world. Truffle is also known as the "black diamond". A piece of truffle the size of a fist is worth comparable to a house in a third-tier city.
However, in China, truffles were "taken off" the luxury coat. The production of domestic black truffle is popular all over the world, directly pushing the price to triple digits. " New York Times " first published an article titled "The Invasion of Chinese Truffle" in the newspaper, pointing out that Chinese Truffle is occupying Europeans' dining plates.
In fact, it is not just black truffles, caviar, or the popular "Miaotai in Medicine", these luxury goods that are regarded as exclusive to nobles overseas are now gradually flying into the homes of ordinary people.
1. Yunnan technology ends the "sky-high price myth" of truffles
The ordinary truffle as ingredients on the market is more than 1,000 euros per kilogram (equivalent to RMB 7,400). Bria Savalan, a famous French foodie, praised him as "diamond in the kitchen."
However, in front of the Chinese with a lot of fireworks, the truffle has changed its style: Sichuan people uses it to cook chili oil, and Guangdong people use it to make rice noodles filling. In Yunnan, the largest origin of truffles in my country, truffles have even become a side dish for braised pork and rice noodles.
In Europe, people need to use special tools to eat truffles, carefully peel a few slices, and they feel that they have tasted the top delicacies. In Yunnan, my country, truffles are like potatoes, cut into pieces and throw them into fire and roast them, or put them in chicken soup as seasonings.
truffles that are more expensive than gold have lasted hundreds of years before they appeared on the aristocratic dining tables. It has only been 30 years since they became a commodity in China, but it has become a seasoning that is within easy reach on the dining tables of the people. Such examples are not uncommon in the market. Caviar worth 250,000 yuan per spoon can be eaten now for less than 100 yuan; the " artificial diamond " developed by Zhecheng, Henan has a higher purity than natural diamonds, but its price has dropped by 70%.
At the beginning of this year, the Japanese "Medical Moutai" which has attracted heated discussion due to the sky-high price, the threshold for a single bottle is equivalent to a H-brand luxury bag. The domestic version of "return" will reduce the price to 4 digits. According to public information, the core raw materials of this molecule are from the Harvard Medical School laboratory as well as Nissan, but the domestic version has achieved a breakthrough in the " enzyme catalyzed " technology, directly increasing the purity to 99%.
2. How to occupy the "European and American dining table" in Chinese truffles?
annual output accounts for 80% of the world's total. The ultra-high cost-effective domestic truffles faced the problem of "export difficulties" at the beginning.
Due to the lack of the right to define the quality of truffles, Chinese truffles have been treated by "double standards" by Western countries in the process of going abroad. Western media "has bad intentions" that they cannot be compared with their "kitchen diamonds". The Chinese common name " Pig Gongjian " was used many times in the report.
China's truffle production areas such as Yunnan and Sichuan, have a very similar climate to the major truffle production areas in Europe. Whether in terms of taste or nutritional content, it is difficult for top diners to taste the difference. In addition, scientific experiments have confirmed that the composition of black truffles in China and France is almost the same, with a taste similarity of up to 96%, while Westerners' deep bone marrow prejudice turned a blind eye to them.
In order to enter the foreign market, my country's truffle industry has adopted the "cost reduction and efficiency improvement" method of e-commerce. Through the advantages of the Internet platform, it connects upstream and downstream industrial chain to save operating costs on both ends. According to the latest market research, the price of French winter black truffles is about US$721 (about RMB 5,157), while the price of "Pig Gongfungi" black truffles produced in Yunnan is US$82 (about RMB 586), and the price has fallen below 90%.
The high-quality and low-cost Chinese truffles have finally "plied open" Westerners' mouths. According to foreign media reports, overseas consumers tend to choose Chinese truffles, and the export volume of domestic truffles is now firmly at the forefront of the world.
. If the development path of truffles is similar to that of the domestic "Medical Moutai" returned, it was greatly criticized and prejudice as early as the early stages of its implementation. Later, the research and development of the Medical School of Sichuan University in my country confirmed that the core substances of "if-return" products have a certain positive effect on delaying the aging of animals and humans.After the research results of
were published in the top international journal "Science", Chinese scholars became famous internationally. But despite the endorsement of hard-core scientific research, many Chinese people still have a wait-and-see attitude towards domestic technology. The 2020 JD self-operated store shipment list shows that the number of orders placed in "if rebate" is less than half of similar products from Nissan.
may be inspired by the opening of the market by domestic truffles. "If you return" to readjust the supply chain, the finished products after improving quality and reducing prices have been successfully sought after by middle-aged and elderly people. If you don’t use the 10% price of Nissan, you can enjoy the same “Moutai among Medicines”, and the international market gradually accepts domestic “if you return” substances. According to "Genyi E-commerce" data, in JD Double 11 self-operated stores, the transaction volume of this substance reached 38.32 million, surpassing similar molecular agents in Nissan in one fell swoop, ranking first in this category, including many overseas consumers' orders.
3. Chinese products, going to the world,
Domestic truffles go international, just a microcosm of Chinese products going to the world. As a world's largest product country, China's impact on the world is far beyond our imagination.
Chinese caviar redefines the world's caviar market. Fetrossian, the largest caviar brand in France, buys more than half of the Chinese caviar every year; Fujian eel is an eel , and exports 20 tons per year to give eels shortage and regards eels as a life; even in the quadrennial Qatar World Cup, 70% of the jerseys and surroundings collected by fans are made by Yiwu , and "Made in China" can be seen at any time in the arena.
As for whether there will be more "lights of domestic products" in the international community, there is still a longer way to go. I believe that with the hardworking Chinese, this day will not be allowed to wait too long.
