I guess the consumption of liquor during this year's Spring Festival
Today is the ninth day of the lunar calendar. There are 50 days to be New Year's Eve. Fortunately, I will be lifted from at home quarantine in two days. I think I have been wasted another half month this year. Alas...
I believe that for many people, this year's Spring Festival period will be the first time that family, friends and partners can get together without the restrictions of the epidemic in the past three years. I look forward to the inexplicable burst incident in the next 60 days. As a node in the supply chain, I don't expect any retaliatory consumption. I especially look forward to gifts, food and alcohol products changing the depression in the past three years, and being able to sell Wangwang during this Spring Festival!
In the short term, the epidemic will be spreading more and more unexpectedly, but whether in politics or reality, it is hopeless. Referring to foreign experience and reality, it is expected that the recovery of economic capabilities and consumption scenarios in the future will still have a certain positive impact on the boost of residents' consumption.
is related to various consumption in clothing, food, housing, transportation, medical care, health and entertainment, and will inevitably be further refined. The overall direction is nothing more than "people's yearning for a better life."
Back to the liquor aspect, objectively speaking, the stage of both volume and price increase in the liquor industry has ended. 1,000 yuan per bottle is a difficult threshold for most liquor companies and brand liquors. If you can go further and overcome this hurdle, you can get the truth. If you fail, you will retreat into the mortal world. Those who cannot advance or retreat are really difficult.
The current liquor companies and brands can only rely on structural optimization and upgrading and expansion of operation channels and consolidating basic skills and basic markets to charge again in the future. The potential for the decline in product prices in the current overall market is not diminished. I hope that the price increase of sauce liquor in the past few years will make another wave, and I must live smoothly until then.
After this epidemic, those truly valuable wine companies and products will survive, and the remaining ones are king!
ps. Liquor consumption market expectations:
1. Due to the limitations of consumption scenarios and the annual tasks of liquor manufacturers, the wholesale price of mainstream products in the market will further decline in December, especially in the middle and late stages, which requires manufacturers to make adjustments more scientific and reasonable.
2. For merchants, if they are acting as agents, as long as the price of is upside down, , wait to lose money, don’t expect the manufacturer to do anything good. Is it useful to replenish goods? It is a matter of finding a way to save yourself and stop loss .
3. For small vendors, there is inventory and backlog in the channels, so try to use less cash. In the past, basically, the payment was first and then the goods were made. The risk of payment was increasingly greater and greater. If you could sell on behalf of others, you should do the sales as much as possible. If it really doesn’t work, just prepare a small number of samples and supplement the supply chain to ensure the timeliness of downstream consumers’ use of wine.
4. For the consumption of wine, no matter what kind of wine, you can buy it as soon as you use it. You can use it as a brand for gifts. You can drink it on the table to save face, drink it yourself and taste it. It’s real and you can’t waste your money.
