China International Wine Industry Expo (Autumn) will be postponed.
article | Selling wine wolf team
edited | Nanfeng
China International Wine Industry Expo is referred to as " Wine Expo ", and it is held twice a year. Among them, the 17th China International Wine Industry Expo (Spring) was held at the Luzhou International Convention and Exhibition Center from July 15 to 17, 2022.
On September 15, China Wine Industry Association issued a notice stating that after research by the China Wine Industry Association, it was decided to postpone the "China International Wine Industry Expo (Autumn)" to December 29-31, 2022 (the exhibition time is December 27-28). The exhibition name is "The 18th China International Wine Industry Expo".
A "Autumn" reception was changed to the "last three days" of 2022, which caused a "noise" in the industry at that time.
nowadays, which also caused a "noisy" sound, but it is not difficult to find out carefully that this is the sound of many wine merchants giving thumbs up to the "Wine Expo".
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Wine Expo is the overall situation of epidemic prevention
Wine Expo actively postponed
According to the above-mentioned "Notice", in view of the recent recurrence of domestic epidemics, the organizer decided to postpone the "China International Wine Expo (Autumn)" originally scheduled to be held at the Fuzhou Straits Convention and Exhibition Center from December 29 to 31, 2022, and the specific holding time will be notified separately.
Judging from the national epidemic prevention situation, it is indeed very nervous! Recently, the number of new cases nationwide has continued to grow at a high level, and densely populated cities have become key areas for epidemic prevention and control. The risk of rebound in some areas has increased, and the epidemic prevention and control situation remains severe and complex.
▲opening ceremony of the 17th China International Wine Industry Expo
At this stage, many cities have been affected by the new crown epidemic. Although the country has introduced more detailed and cautious epidemic prevention policies, holding large-scale events at this time is indeed not a decision that conforms to the general trend of epidemic prevention.
This "Wine Expo" gave up the "last minute" of this year and did not insist on being held from December 29-31, 2022, which shows that the organizers are responsible for social responsibilities.
Another thing worth mentioning is that the "Notice" mentioned that the China Alcoholics Association will actively assist exhibitors and audiences who have made appointments to connect with the relevant work of postponing the subsequent exhibition.
China International Wine Industry Expo will work hard and actively improve the functions of the online exhibition platform to provide more value-added services to all exhibitors and audiences.
"Wine Expo" will be postponed, and the effect will only be better, which is one of the reasons why many wine merchants like it. But the most important point is that many wine merchants felt the attitude of the "Wine Expo" and the attitude of working hand in hand with the wine merchants.
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In line with the interests of wine companies and wine merchants
extension deserves praise
Since this year, "the epidemic is as fierce as a tiger". From the cold weather in the Spring Festival market to the "reality is not as expected" in the Mid-Autumn Festival and National Day markets, many wine merchants who are struggling in the front-line market are gritting their teeth and persevering, and their willingness to participate in and visit the exhibition is limited at this time.
For wine companies, this year is also a year when "brand price insurance" focuses on "brand promotion". Starting from the beginning of the year, news about "suspending development, suspending shipment, and reducing quota" issued by wine companies has emerged one after another. Further standardizing the market, controlling prices, allowing dealers to have money to make money, and enhancing dealers' sales enthusiasm has become the "main theme".
Take Neizan Liquor, a subsidiary of Jiugui Liquor as an example. In November, Hunan Neizan Liquor Sales Co., Ltd. issued the "Notice on Clarifying the Total Sales of 52 Degrees 500mL Neizan Liquor in 2023". The notice shows that in order to implement the quota management requirements, after research and decision by the company, the total sales volume of 52-degree 500mL Neichen Wine in 2023 will not exceed 800 tons.
It can be seen from this that for wine companies, helping brands continue to grow at a high quality is more important than continuously increasing sales. Affected by this, the value of wine companies participating in the exhibition has been "shrinked", and it is difficult to guarantee the publicity effect and marketing achievements in the exhibition.
In addition, the holdings of several wine industry events have also clearly stated the results. Under the influence of the epidemic, the deserted venues not only disappointed exhibitors, but also made many wine merchants visiting the exhibition at a loss. There is no one in the industry's grand event, which can only show that the market is really bad and is a blow to confidence.
"Wine Expo" postponement may disrupt many plans and arrangements, but it is in line with the common interests of many wine companies and wine merchants, and has made certain contributions to enhancing the cohesion of the industry and is worthy of praise.
