"Huazun Cup 14th China Wine Brand Value 200 Research Report" was officially released in November 2022. It is reported that the brand value of the top 200 wine companies has generally increased this year, and there are eight wine companies with a brand value increase of more than 100%. Sichuan and Guizhou are both major liquor provinces. Sichuan has 17 corporate brands on the list and Guizhou has 34 corporate brands. Although Guangdong is not a wine producing area in the traditional sense, it has a large population and strong consumption power. Below, based on the data of the Huazun Cup wine brand value in the top 200, we will briefly take a look at the wine brands in Guangdong.
The ninth place in Guangdong liquor brand value is Guangdong Changle Soup, with a brand value of 4.158 billion yuan. The main product Changle Soup Liquor is a traditional Hakka product in Meizhou, Guangdong, and uses high-quality rice as raw material. It has a unique style of "melt, soft, comfortable and intoxicating", and is well-known in Guangdong Province, Hong Kong and Macao and Southeast Asia. It is a typical representative of the -meter-flavored liquor in China; Guangzhou Shengli Beer ranks eighth in Guangdong liquor brand with a brand value of 4.849 billion yuan. The company was founded in the 1990s and combined with Shengli Company's years of rich brewing technology to brew fresh Shengli Beer , which has a golden color and a sweet and mellow taste.
The seventh place in Guangdong's liquor brand value is Jinwei Beer, with a brand value of 7.474 billion yuan. Founded in Shenzhen, its products are mainly sold in Guangdong, Guangxi, Southeast Asia and other regions. Using traditional German crafts to brew beer, Jinwei Beer is innovative on the basis of maintaining a mellow and refreshing flavor and has a unique international mellow taste; Guangdong Chaochaoxiangshang Liquor Industry ranks sixth on the list with a brand value of 14.235 billion yuan. Chaochaoxiangshang is a high-end health brandy brandy brand under Guangdong Xingda Group Co., Ltd. that integrates research and development, production and sales services.
Guangdong Yueqiang Wine Industry ranked fifth on the Guangdong liquor brand value list, with a brand value of 16.808 billion yuan. It is a subsidiary of Guangdong Yueqiang Industrial Group Co., Ltd., and its business has been based in Guangdong for many years and spread across the country. It ranks among the top in the entire liquor distributor; Guangdong Shunde Winery ranked fourth on the list with a brand value of 17.118 billion yuan. It is a famous "Chinese time-honored brand" professional brewing enterprise and a leading enterprise in China's soybean-flavored liquor industry base. Adhere to the development of diversified products, mainly producing Qingya rice wine, Qingya liquor, fruit liquor, etc. The "Hongli" brand series products have won the love of customers with their unique flavor.
Guangdong Shiwan Winery Group ranked third in Guangdong with a brand value of 18.854 billion yuan. The liquor industry has formed a strategy of "two major fragrance types, two major brands, and four major product levels". That is, there are two major liquor categories: soybean-flavored and elegant, two major brands: Shiwan Yubing Shao and Chen Taiji, Chen Taiji Winery wine luxury products, Chen Taiji mid-to-high-end products, Shiwan Yubing Shaodong Mid-range products, and other popular products; Guangdong Jiujiang Winery ranked second, with a brand value of 22.63 billion yuan. Jiujiang Double Steaming Products is the company's best-selling core product. It is brewed using traditional Lingnan Intangible Cultural Heritage Double Steaming Brewing Technology. It has a low taste but not light, soft and sweet, and is unique to Mi Fragrance .
The first place in Guangdong’s liquor brand value is Guangzhou Zhujiang Beer Group , with a brand value of 30.753 billion yuan. Enterprises form a diversified industrial chain with "beer + culture" as the core, create a night beer consumption brand, and hold Beer Festivals in Guangzhou, Foshan , Nanning and other places. The event takes food, music, and performance as the main forms, perfectly integrating food, beer and culture. Absorbing internationally advanced beer brewing technology has created Zhujiang classic beer. It has a mellow taste, rich wine aroma and moderate bitterness. It is a classic product in the streets and alleys of Lao Guang.
