Jimi News Reporter Zhou Dan
Correspondent Wu Xueyang
"A gust of wind will come to the next season." On a weekend, the temperature in Jiangcheng dropped sharply, and the winter in Wuhan is really coming. In recent days, Jimu News reporters visited many offline supermarkets in Wuhan and found that seasonal theme displays such as "Winter Warm" and "Hot Pot Season" have been placed in a conspicuous position. Taking advantage of the residual heat of Double 11, winter warm supplies and hot pot ingredients are sold hot, with a significant increase.
RT-Mart Supermarket Jianghan Store "Winter Warm" Theme Area
On November 14, at the RT-Mart Supermarket Jianghan Store, the reporter saw that some citizens were purchasing winter heating products such as thermal underwear, cotton slippers, , cotton socks, home clothes, etc.
"It's cooled down, and I'm going to add a set of duvets to my home, which is both thin and warm. Now it's time to do an activity." said Ms. He, a customer who is shopping for bedding.
staff introduced that thermos cups, electric blankets, etc. have been very popular recently, and sales have increased significantly; among them, the "down duvets" known for their lightness, thinness and warmth, as well as bedding such as furry four-piece sets, have also been favored by consumers.
Faced with the sudden drop in temperature, staying at home has become the first choice for many citizens to resist the cold.
"At least 40% of the 10 orders have purchased hot pot ingredients products." A relevant person in charge of RT-Mart B2C Wuhan area told reporters that in order to meet the citizens' consumption needs for hot pot ingredients, RT-Mart APP launched the "Boiling Bar Hot Pot" theme area. In the past weekend, the number of views on this theme page has increased sharply. Beef and sheep fresh miscellaneous, balls and crab sticks, fresh tender shabu dishes, base dipping sauce and other related categories have increased to varying degrees. Among them, beef and mutton rolls have the highest sales, followed by shrimp and balls.
Hema data also shows that in the past month, hot pot sales have increased by 70% month-on-month compared with 9 months, and niche hot pots such as dregs and hot pots, fat beef and sukiyaki, etc. have been popular. For Wuhan consumers, sheep scorpion hotpot , dregs vinegar hotpot, Chaoshan beef hotpot, etc. are the most popular. The hotpot dishes that Wuhan people prefer - vegetable platters and mushroom platters have increased by more than 150% recently.
Hema Wuhan Regional Relevant Person Instruction, the sweet, sour and spicy dregs vinegar hotpot has become the favorite pot base for Wuhan consumers in addition to sheep scorpion . "The dregs vinegar pot base is most suitable for cooking seafood. In Hainan, the local dregs vinegar is also called ' women'. People believe that it has the effect of beauty and fat reduction, which also shows the importance and pursuit of Wuhan consumers for health." At the same time, low-fat and high-protein flasks are very popular among consumers, and the consumption growth rate is 50% faster than other flasks. Crispy flasks, black tiger shrimps, abalone snail slices, etc. have become the new favorites of hotpot enthusiasts.
A variety of hot pot ingredients are popular
In the fresh food areas of many supermarkets, fresh lamb chops, fresh lamb legs are very popular. "It is suitable to eat some mutton in winter. Buy it and stew it in soup." said Mr. Liu, who is buying mutton. In the cold winter, stew a pot of hot mutton soup to warm your stomach and prevent cold.
Seasonal ingredients sales have increased significantly
In addition, the sales of some seasonal ingredients such as yam , sweet potatoes, chestnuts, taro, pumpkins and other seasonal ingredients have also increased significantly, and citizens' choices for winter are more abundant and diversified.
(Source: Jimu News)
For more exciting information, please download the "Jimu News" client in the application market. Please do not reprint without authorization. You are welcome to provide news clues and you will be paid once adopted. 24-hour information reporting hotline 027-86777777.
