wine has been a national drink since ancient times. Chinese civilization has recorded many historical records, and how long has the wine lasted.
In ancient times, there was no brand of liquor, and it was not like the ones that were filled and sold all over the country after being filled. At that time, the sales of liquor at that time were just like what we are talking about now. It’s very simple to make wine at the back and sell it in the front.
However, as time goes by, the liquor industry is becoming more and more large-scale and scientific, and it is rare to see home-brewed loose wine. Even if some wineries still sell loose wine, they are not brewed by themselves, and the source is not guaranteed.
Some people also believe that loose wine is all fake wine, and they are blended wine, with poor quality, just like a product without three, it makes it hard to rest assured to drink it.
Under double pressure, the living environment of home-brewed loose wine is extremely harsh, and you want to survive in the cracks. Even if you occasionally encounter one or two stores, you will be deserted and deserted.
However, in Guangzhou, Guangdong, there is a stall selling homemade liquor on the street. The business is very hot. There are endless people coming to buy it, and they are all older uncles.
is also an old man who sells wine. He looks like he is in his sixties or seventies. It is said that he has been selling his own wine since he was twenty years old. Now 40 years have passed in a flash. With this small stall, he has provided his children with school, married a wife for his son and bought a house, which is enviable.
Now that I am old this year, I should be playing with my grandchildren, but I just can't get idle, so I pushed the old guy out and went out to sell it along the street.
Uncle has sold wine for forty years and its business has been popular for forty years. Many people don’t understand why there are many people who brew their own loose wine. Why can the uncle be popular for so long?
After a little further understanding, everyone knew the truth.
first, the old man does not make fake wine, good quality
I believe many people can guess this reason, if you have to be strong in the blacksmith, you must also buy wine and smell good. The wine brewed by the old man was a craft heirloom. The wine was brewed by generations in his family, and it was his turn. Unexpectedly, the craft was lost in his own hands.
Whenever I talk about this, the old man didn’t feel ashamed of himself. On the contrary, he was happy and said that he was forced to make wine because he was helpless, and his children are now promising and the work he did is more decent.
What he brewed was not the -meter wine that Guangdong people often drank, but the soju wine roasted with sorghum . In order to brew good wine, the neighbor sowed in spring, and he was busy making koji. When the family harvested in autumn, he started to produce wine, and only once a year was released. For this reason, he also built a wine cellar to store wine.
His winemaking skills were completely figured out by himself. He did not have the long time and complicated process. It was not as simple as fragrant liquor a month. He was a natural person.
Second, the old man knows marketing when selling wine, has a good reputation
But the quality of the wine is not enough to make the old man so popular. There are not many good things, and what is lacking is the means of selling.
Smart phones were very popular in the first two years, especially some domestic phones, which require reservations and even rush purchases. This makes the old man unable to understand. Is it really that good?
Later he understood the trick inside, which was to make you hungry first, and then give you a bowl of vegetables that you can eat.
So the old man also followed suit. He also set up a pre-sale, and told him in advance where he set up a stall every day, and he had to say how much wine he wanted.
Drinking friends who are used to drinking sometimes come to the old man to buy wine from all over the place. Some people who watch the fun can't help but go up and make some free wine. As a result, the old man's reputation is getting better and better, and there are more and more "fans".
With two tricks, the old man's homemade wine made a name for himself.
Although it looks simple, it is not that difficult to make. Who can keep the original intention of brewing for 40 years unchanged?
In Guizhou, there is such a winery that has persisted and has been persisted for 70 years.
It is Guiding winery, and the liquor brewed is called Guichangchun .
winery was founded in 1952. Over the years, seeing the wineries around you are very popular, it has never been jealous, sticking to its original aspiration, and taking it as its responsibility to improve the quality of wine.
uses high-quality red tassel glutinous sorghum, paired with 12987 Daqu Kunsha , the wine brewed is clear and sweet, and the aroma is pleasant. It also requires to be stored for 6 years, supplemented with 10-year-old wine to mix , which is of great quality.
is precisely because of its outstanding quality that it has won a gold medal at the International Famous Alcohol Festival and has also won the honorary title of high-quality white wine.
They always keep their original aspirations in mind, don’t tell stories, and don’t sell feelings. As an old winery, this is especially rare. After all, under the current capitalized market, any selling point can be infinitely amplified, but they are unmoved.
Guangzhou uncle sells wine very well because he sticks to it, and Gui Changchun also hopes that he can stick to his quality and not forget his original intention like his name!
