Lu Junqi Huaxia Wine News
In the new era, the traditional wine industry business model is accelerating its transformation, and innovative and upgrading consumption scenarios have become an inevitable choice for major famous wine companies····
On September 27, 2022, Luzhou Laojiao New Wine Company's first "Hundred Tavern" in China was officially opened in Chengdu. The tavern is positioned as the "national trendy wine and coffee", focusing on the young trendy life mainly based on "light wine, light coffee and light food", creating new scenes, new ways of playing, and new models, and actively laying out the new retail track of Luzhou Laojiao .
New scene of liquor retail
Luzhou Laojiao "Baijiu Tavern" is located in Xinhua Park, Chengdu. It is the first new offline and online integrated retail position in Luzhou Laojiao in the country. The tavern focuses on the "morning C and evening A, wine and coffee" business model. With the concept of "everything can be wine", it mainly sells self-operated products such as craft beer, low-degree bubble beverages, and white wine-flavored bubble beverages. It is the first light lifestyle mainly based on light wine, light coffee and light food, aiming to create a new scene for immersive wine coffee experience for consumers.
New ways to socialize wine cafe
Tavern targets the "Z generation" consumer group and carries out various "social marketing" activities, such as nightclub entertainment, team building leisure, business negotiations, food experience, etc., to create a new life scene for young consumers. It is reported that in order to create a better drinking experience, Luzhou Laojiao's world's first "liquid cocktail intelligent drink mixer" has also joined the franchise, and it has launched wine black technology with its unique "one-click" to actively empower new offline retail.
new franchise chain model
What is more worthy of attention is that the "Baijiu Tavern" integrates the brand advantages, product advantages and supply chain advantages of Luzhou Laojiao, and implements the "1+N" new boundaryless retail model. Offline is based on "Baijiu Tavern + Community Convenience Store" and online is driven by "private domain platform + takeaway platform + live streaming with goods", which not only facilitates rapid replication and expansion, but also can flexibly adapt to the needs of different consumption scenarios. According to a relevant person in charge of Luzhou Laojiao New Wine Industry, Baidao Community Convenience Store will quickly take national steps and plan to achieve a "5000+" franchise chain store layout in the future.
In the new era, the traditional wine industry business model is accelerating its transformation, and innovative and upgrading consumption scenarios have become an inevitable choice for major famous wine companies. Luzhou Laojiao New Wine Industry Company vigorously promotes product innovation, scenario innovation and model innovation, and uses the "Hundred Taverns" as a carrier to open up the new retail model of Luzhou Laojiao, aiming to create a "new national trend, new life, and new future" belonging to this era!
