Sri Lankan lion beer, Afghanistan pine nuts , you can eat and drink these at your doorstep without going abroad. Can you resist this temptation? During the third " May 5th Shopping Festival ", one of the series of activities of the Shanghai Import High Shopping Festival, the "Import High Shopping·Colorful Life Festival" hosted by Greenland Global Commodity Trading Port Group, was held on the afternoon of August 23 Opened in Xuhui Greenland Colorful City.
Shanghai Xuhui
50 more imported beers for tasting
As one of the main activities of this colorful life festival, the CIIE Beer Culture Season has attracted many consumers to stop and experience it. During this Life Festival, overseas merchants stationed at the Greenland Global Commodity Trading Port, the CIIE’s perennial trading service platform, brought more than 50 imported beers from nearly 20 countries and regions for consumers to taste.
Lion beer from Sri Lanka has a brewing history of more than 100 years and is known as the "Black Pearl of the Indian Ocean". Lion beer has a strong coffee aroma in the mouth and a burnt aroma like chocolate and malt. It is highly praised in European, American and Southeast Asian markets. Citizens who tasted it on-site described it as: "It has a very high taste and a strong wine flavor. It is my favorite wine."
Sri Lanka’s Tourism and Culture Ambassador Delong told reporters that the debut of Sri Lanka’s “national treasure” products through such an offline experience method can better obtain feedback from Chinese consumers and will also help prepare for the fifth CIIE.
Sri Lanka Lion Beer
In addition, many popular products from previous CIIEs were also launched on site, including the refreshing German Kaiserwin, the tropical fruit flavored $UMO American Pale Ale, and the ROADKILL, which blends wheat and oats. Killer New England IPA, grassy Japanese draft beer , etc. are available for citizens to taste on the spot. The market will last until September 12th.
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Collects thousands of CIIE products of the same model and different countries.
It is understood that this event is in the form of “market + activity + exhibition” and brings together thousands of CIIE products of the same model and country. Products focus on summer CIIE product discounts and national cultural experiences, and incorporate multiple elements such as beer, music, food, sports, exhibitions and performances to create an immersive shopping experience.
In addition to beer, the CIIE Market in Xuhui Greenland Colorful City B1 will also launch a batch of promotional offers and new product launches for the same CIIE and national products, covering food, wine and beverages, small household appliances, snack foods, and American products. Makeup, skin care, handicrafts, etc. A number of popular imported products, such as Afghan pine nuts, Syrian rose essential oil, Iranian ceramic ornaments, and Spanish Iberian ham, will be offered with discounts of up to 50% off.
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There will also be activities such as the Syrian Commodity Culture Colorful Festival and the cross-border new product launch season. Consumers can participate in Irish whiskey tasting classes.
Zhang Zhenqiang, general manager of the East China Region of Greenland Global Commodity Trading Port Group’s Commercial Division, told reporters that this “Enter Expo High Shopping” ·Colorful Life Festival” is a shopping festival with the theme of CIIE consumption created by Greenland by taking advantage of the resources and commercial scene of the CIIE. It aims to allow consumers to experience the charm of national culture up close through new product launches and immersive experiences. , using CIIE consumption to drive business recovery and further help release the dividends of the CIIE.
During the "CIIE High Shopping·Colorful Life Festival", Xuhui Greenland Colorful City will also hold live music talent shows, trendy people's summer parties, friends competition gas stations, cute pet entertainment venues and other high-shopping and fun themes During the event, limited-time coupons, flash sales, surprise group purchases and other discounts were launched for restaurants, supermarkets and other merchants, further driving the return of shopping mall popularity, helping to replenish consumption and release potential. The series of events will last until September 25th.
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Source: Shanghai Xuhui
