》News: According to Russia Today’s report on the 29th local time, an advertisement promoting a “human-flavored” plant-based burger recently won a silver medal at the Cannes International Festival of Creativity.

saw a piece of news from "Observer News" today: According to a report from Russia Today (RT) on the 29th local time, an advertisement promoting a "human-flavoured" plant-based burger recently won a silver medal at the Cannes International Creativity Festival. The burger was launched by Swiss catering company "Oumph!", which claims that the burger not only tastes like human flesh, but also has the taste of human flesh. Although when asked how it learned the taste and texture of human flesh, the company was evasive, saying it spent hours researching and stressing that no one was injured in the process and no human flesh was eaten. But neither the advertisers nor Cannes Lions organizers seemed to be trying to gloss over the bloodthirsty theme.

According to reports, the company’s official social media once posted a promotional picture of a man standing in a dark corridor with a bloody face, eyes wide open, and a burger in his hand. In this award-winning advertisement, there are elements such as an operating room, a scalpel, an axe, a red liquid suspected of being blood, the protagonist wearing a white coat cutting things, and a ball of red flesh-like objects being crushed, all of which imply "human flesh". "This concept.

Even though Oumph! claims they made the burger with soy, mushrooms, wheat protein, plant-based fats and "a mysterious blend of spices"; even though they claim they've never tasted human flesh; even though they claim to have developed the food During the process, no one was injured or bled; however, I smelled a strong smell of blood and cultural decay.

What needs special mention is that Cannes International Festival of Creativity is known as the Oscars of the advertising industry and is the most influential annual event in the global advertising and creative industry.

Because the Oscars in the advertising industry enjoy such a high reputation, I have to think of the Pulitzer Prize for Journalism, which also enjoys world-renowned reputation, the Nobel Prize for Literature , the Nobel Peace Prize , and I can’t help but feel a strange smell It makes me want to vomit.

So should we smell carefully what kind of smell is permeating this "Creativity Festival"? ! Should we explore what exactly today’s Western culture relies on to lead the world? For this "fashion culture" that exudes the "smell of human flesh", as well as the Oscars, Pulitzer Prizes, Nobel Prizes for Literature, Nobel Peace Prizes, and other awards that also exude all kinds of strange rotten smells, Do we Chinese still want to follow? Still want to chase? Still believe it?