reporter Ma Jian
Food is the memory of a place and the cultural imprint of a city. hand-caught lamb, stir-fried grass chicken, Hezhou steamed buns, steamed noodles... Linxia cuisine is a historical heritage that lasts for thousands of years. It is a gluttonous feast for the taste buds and a unique touch. The charming cultural landscape is a kind of dedicated national spirit.
Linxia has a long history. As early as the Tang and Song Dynasties, the people of all ethnic groups living in Hezhou had many innovative methods in terms of dish configuration and cooking, and produced a series of high-quality and coveted gourmet products. For thousands of years, the people of all ethnic groups in Linxia have learned from each other, learned from each other, explored and researched, improved and innovated gastronomic skills, and continuously improved the popularity, reputation and influence of Linxia cuisine. Up to now, Linxia cuisine has become a gourmet brand that people in Gansu, Northwest and even the whole country talk about, and the golden signs that have lasted for thousands of years have become more dazzling and shining.
High stand to grasp the new situation of industrial development
Linxia has been a place with prosperous commerce and active circulation since ancient times. The people of all ethnic groups have a tradition of doing business. For a long time, Linxia people have moved in from east to west, and travelled from north to south. Deep marks have been left everywhere.
“Among ethnic minorities such as Hui, and Dongxiang , nearly 100,000 people operate more than 20,000 beef ramen and other restaurants. The food industry in Linxia has grown from small to large, from small to large, each Entrepreneurs who work hard are all showing the spirit of perseverance, daring to work, hard-working, diligent and dedicated. Linxia cuisine is not only an industry, but also represents the external image and spiritual symbol of Linxia people." Director Shan Guoxian introduced to reporters.
Rural revitalization, the development of industries is the key. In consolidating and expanding the achievements of poverty alleviation and the effective connection of rural revitalization, the state party committee and state government have a high position to grasp the new situation facing industrial development, combined with the current situation, and put forward the goal of building a 10 billion-level food industry in Linxia.Bringing together the forces of all parties has laid a solid foundation for the expansion and strengthening of the food industry.
On May 15th, the Linxia Prefecture Food Ten Billion Industry Development Conference was specially held in the state to conduct systematic analysis and research on the food industry and comprehensive arrangements and deployment. State Party Secretary Guo Heli emphasized at the conference that in accordance with the deployment of the 13th Plenary Session of the 12th State Party Committee, it is necessary to closely focus on the goal of building a food industry with 10 billion yuan, and vigorously implement policy integration, system construction, strong chain extension, quality improvement, and branding. The seven major projects of revitalization, service improvement, and financial breakthrough are going all out to cultivate the food industry into a pillar industry for increasing the income of the people, a core industry for rural revitalization and county economic development, and a brand industry that showcases the image of Linxia.
The commerce and other departments of counties and cities closely focus on the goal of building a tens of billions of food industry, carefully plan and act quickly, conduct a comprehensive survey of the development of the food industry in the prefecture, and go to Beijing, Shanghai, Guangdong, Fujian and other places. Field investigation and investigation, through visits and understanding, it is found that through years of exploration and development, the catering entrepreneurs in our prefecture have formed a production and operation system such as beef and mutton, condiments, beef ramen, etc. Food brands such as Dongfang Palace, Wallid, Plateau Girl, Lao Ma Fugui, Dongyang Noodle Road, Hezhou Fang, Ma Zihua, and Alif. After in-depth research and systematic planning, the state-owned private mixed-ownership enterprise -Hezhou Power Brand Industry Development Co., Ltd. was established to develop the scattered Linxia food in a group, to achieve industry upgrades, to expand the brand, and to enrich the people .
is called Xianghezhou Taste Regional Brand
The brand is not only a "golden sign" for industrial development, but also a "beautiful business card" of the locality.
On June 3, the "Hezhou Taste of Linxia Food" brand launch conference was held in the state, and the "Hezhou Taste" catering local public brand was called for the first time. A brand-new stage has begun, which indicates that our state has opened a brand-new scene in building a tens of billions of food industry. At the
press conference, a "Hezhou Taste, Linxia Delicacy" promotional video will bring to life a bowl of beef ramen, a bowl of sweet glutinous rice , and a bowl of eight treasure tea .Reappearing the brilliant development history of Hezhou food industry.
"Linxia cuisine is rich and varied, with a wide variety of varieties, a broad and deep mass base, and unique advantages. The main goal of building a'gourmet industry of 10 billion yuan' is to combine with the Hezhou brand revitalization strategic plan to cultivate, build, and become famous' Hezhou Tastes' catering local public brand, vigorously develops Linxia gourmet Chinese fast food, which is mainly beef ramen noodles, covering the special and famous snacks in the state, and builds a batch of'Hezhou Taste' flagship stores and standards in key cities inside and outside the province and provincial capitals and in the state. Stores and entrepreneurial stores will gradually establish a Linxia characteristic food industry system covering the whole country, integrating training, processing, distribution, and chain operations." Ma Mian, deputy director of the State Bureau of Commerce, said.
The establishment of the “Hezhou Taste” brand is an extension of Linxia’s gourmet history. It is also an extension of Linxia’s gourmet food history to the national market. A major deployment.
Promote the high-quality development of the food industry in an all-round way
“Solo travellers go fast, and those who go with them go far.”
Nowadays, the catering industry is accelerating its upgrade to modernization, chaining, branding, high-end, Intelligent transformation has brought new opportunities for the food industry to take advantage of late-comer advantages and realize overtaking in corners.
In order to comprehensively accelerate the branding and standardization of the food industry, and promote the high-quality development of the Linxia food industry, in July, the state issued the "Linxia Food Ten-billion-level Industry Work Plan", and studied and formulated the "About Accelerating the Promotion of Linxia Food "Implementation Opinions on Industrial Development", in accordance with their job functions, the relevant departments have formulated corresponding supporting policies and measures based on the key points of "what can be supported, what aspects can be supported, and how to support", so as to achieve all necessary support and supplementary support. Maximize the release of policy integration effects, expand regional brands, develop the food industry, and benefit more people.
On September 18, the inaugural meeting of the Linxia Food and Catering Association was held, and the first director of the Food and Catering Association was elected, which injected new vitality and vitality into the development of the Linxia Food Industry.
"Linxia is a Chinese landmark gourmet city awarded by Chinese Culinary Association ,The food culture here has a long history and has its own style. At the same time, Linxia cuisine is an indispensable part of Long Cai . It is believed that the establishment of Linxia Food and Catering Association will further promote the prosperity and development of Linxia catering industry. "At the inaugural meeting, Zhao Zhonglu, vice chairman of the Presidium of the Chinese Cuisine Association and president of the Gansu Provincial Cuisine Association, said. When the opportunity comes, I said that I will participate in the development of Linxia food industry.
"It is a great honor to participate in this conference. The company has more than 200 restaurant chains in Beijing and other parts of the country. In the future, we will vigorously promote and promote Linxia food to drive more Linxia people out of town. Opened a catering shop to help them start a business and become rich. "Ma Shoucai, chairman of Gansu Jingmulan Catering Management Co., Ltd., said.
"Beef ramen has been making beef ramen for more than 20 years, and now there are many franchise stores. I am confident that Linxia beef ramen will be bigger and stronger, and more people will make a fortune. Get rich. ”Said Ma Zihua, who has more than 100 beef ramen restaurants across the country.
“Next, the association will actively promote the Hezhou taste brand, develop specialty food and catering products, extend the gourmet catering supply chain, and transform the gourmet catering flagship store, Brand stores, chain stores, enhance market competitiveness, do a good job in the promotion of food and catering industry and products, let the outside world know more about Linxia cuisine, and establish a good image of Linxia catering enterprises. "The newly elected president of Linxia Prefecture Food and Catering Association and general manager of Lanzhou Dongfang Palace Halal Catering Group Co., Ltd., Ma Jun said. To a broader world...
(Source: Minzu Daily·China Linxia Net) [For submissions and regional cooperation, please send a private message or send 3469887933#qq.com to reply within 24 hours.]
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