At present, Kweichow Moutai is the most well-known liquor in China and the most expensive liquor in China. Of course, it is also the liquor with the highest social attention and the most sensitive liquor on the cusp.
Therefore, there are always people who estimate the brewing costs of Moutai. Some people say that a catty of Moutai is 40 yuan, some say it is 50 yuan, some say it is 80 yuan, and some say it is 100 yuan.
The reason is that some insiders say that it takes 5 catties of sorghum and 5 catties of wheat to brew one catty of Moutai.
Calculated like this, sorghum is 5 yuan a catty, and 5 catty is 25 yuan. Wheat is 1.5 yuan a catty, 5 catties is 7.5 yuan, and the total is 32.5 yuan.
Is the brewing cost of Moutai really so low? Is it really possible to calculate the brewing cost of Moutai like this?
Let alone 40 yuan, give you 100 yuan, can you produce a catty of Moutai?
According to public information, Kweichow Moutai Co., Ltd. covers an area of more than 3 million square meters, with a construction area of more than 1.2 million square meters and more than 40,000 employees. These land costs and personnel wage costs are real expenditures.
In addition, a large amount of infrastructure construction, brewing equipment, fermentation tanks, storage of base wine , etc., equipment depreciation, marketing costs, etc., are required, including tens of billions of yuan in tax payments each year.
It is obviously unscientific, unobjective, inaccurate, and untrue to estimate the production cost of Moutai without adding these many costs together.
Judging from the revenue data disclosed by Kweichow Moutai in the first half of 2021, operating income was 49.08 billion yuan, net profit was 24.654 billion yuan, and the net profit margin reached 50.23%.
It can be seen that the wholesale price of a single bottle of Kweichow Moutai is 969 yuan, so the brew should be around 480 yuan to be more objective.
Of course, Kweichow Moutai is also unique, it is no longer just a bottle of liquor,It is the vane of the price and value of Chinese liquor, and it has a high brand premium ability.
In contrast, a bottle of Lafite can sell for tens of thousands of yuan. How many tons of grapes can you buy? A LV belt can sell for more than 10,000 yuan, how many cows can you buy? The price of Kweichow Moutai at 1,499 yuan is not too high, and it can now sell for a bottle of around 3,000 yuan, which is also due to the natural premium of the market.
Foreign wine can become a luxury, why can't Chinese liquor be a luxury? Luxury goods are not affordable for everyone, so no matter how high the price of Moutai is, there are reasons for it.
Looking at it this way, it is obviously meaningless to use brewing ingredients to estimate the price of Moutai!
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