Real-name exploration to create Yucheng food culture brand

2021/09/1820:37:04 food 995

Qilu Evening News·Qilu One Point Reporter Wang Jingang Correspondent Pang Zhanying Zhang Nan

On the morning of September 13th, "Explore·Yucheng"-Yucheng's first "Four Famous" (Famous Stores, Famous Products, Famous Dishes, Famous Foods) The on-site selection event was grandly held in Yucheng Hotel. All participating units competed in the same field, bringing everyone an extraordinary feast of vision and taste.

Real-name exploration to create Yucheng food culture brand - DayDayNews

The selection of the "four names" is divided into two stages: online voting and on-site selection. In the early stage, extensive solicitation was conducted through various channels such as town and street recommendations, online registration, media promotion, convening of municipal people’s congress representatives, members of the CPPCC, heads of group organizations, entrepreneur representatives, and other channels. It lasted more than 4 months and collected more than 180 in total. A total of 107 projects were shortlisted in the preliminary evaluation after the qualification review of relevant departments. In the later stage of the on-site selection stage, a review committee was established and strict selection criteria were established. Nationally renowned culinary masters Cui Bocheng and Han Jianmin were invited to the selection site for guidance, 99 Participating projects arrived at Yucheng Hotel to participate in the on-site selection. Through the form of centralized display, company introduction, visit and tasting, expert comments, combined with qualification review opinions, the site finally selected Yu who not only embodies the unique food culture of Yucheng, but also has historical heritage, regional representativeness, and is recognized by public consumption. Yucheng is a famous store with characteristic famous products, famous dishes, famous foods and management standards, and has a leading position in the industry.

Real-name exploration to create Yucheng food culture brand - DayDayNews

The "Four Famous" selection activities are aimed at digging, inheriting and promoting traditional food culture, showing the charm of Yucheng food culture, exploring and cultivating brand projects, specialty restaurants and local famous foods, and further improving the food safety of enterprises in Yucheng Awareness, service awareness and innovation awareness, to create a distinctive and unique style of Yucheng food culture brand, so that visitors to Yucheng can have a feast for their eyes and taste.

Real-name exploration to create Yucheng food culture brand - DayDayNews

Next, the Yucheng City Culture and Tourism Bureau will continue to earnestly implement the "Implementation Opinions on Promoting the High-quality Development of the Culture and Tourism Industry", and do a good job in the promotion and promotion of Yucheng's "famous stores, famous products, famous dishes, and famous foods" Create and form the "Yucheng Tourist Food Map", so that Yucheng's special cuisine can be truly experienced and felt by the general public. At the same time, it will speed up the quality and efficiency of the city's food business enterprises to help the high-quality development of Yucheng's cultural tourism industry.

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