Sister Shen and her husband are both from rural Jiangxi. They used to work in factories. later opened a supermarket. They did not expect to earn 2.4 million in just one year. How did they do it?
1. Background introduction
Sister Shen and her husband have been together for many years, and the reason why two people are together is very simple, that is, everyone is from the same place.
Both of them have low academic qualifications. They have always worked in factories in coastal cities. Later, they had a child. However, due to hukou issues, the two of them returned to their hometown of Jiangxi. At that time, they were ready to start business. Yes, , but because of the death of the old man in the family, some other things happened, which caused the couple's business to be delayed repeatedly.
When their children are in college, the couple really started doing business. At this time, they didn’t have much pressure, so they opened a supermarket, and because of the supermarket, there was a big problem in the relationship between the couple. .
Sister Shen is fatter. She was fine when she was young. The older she gets, the fatter she gets. Compared with her, her husband looks very attractive. This is commonly known as the "old man". After opening a supermarket, Although the business is not very good, the husband of Sister Shen knows a middle-aged woman who often comes to the supermarket to make purchases. She is often dressed up in elegant clothes. A discerning person knows that she is interested in Sister Shen's husband.
Originally, business was not good, and her husband had an ambiguity with women outside, Sister Shen was naturally very angry, so the two people often quarreled, and their children learned about the conflict between their parents. , Devoted time to mediation, and at the same time asked friends for help, hoping to make the parents’ supermarket business better.
Not to mention, brainstorming is indeed very effective. After the couple used the marketing methods provided by their children, the supermarket business really slowly improved. After more customers went to the supermarket to spend,Sister Shen and her husband are also more busy. is busy every day. Sister Shen’s husband has no time to communicate with the middle-aged woman. The relationship between the two gradually fades. On the contrary, Sister Shen and Her husband's relationship has improved, and the contradictions between them have disappeared invisibly.
Of course, the activity (industry) cases cited here are only a small part of the method. There are more strategies and "routines" about the operation of physical stores in my column. If you are interested, you can click to watch it. Charge it yourself.
So what marketing scheme does their supermarket use? In fact, it's very simple to put it bluntly, let me introduce it to you next.
2. Program introduction
In fact, the method used by supermarkets is very simple, but it is indeed very effective for consumers. There is a good saying, "No matter black cat or white cat, catching mice is a good cat".
[1] A hundred yuan gift package for consumption
In order to attract consumers to the greatest extent, the supermarket uses a marketing plan, that is, as long as customers come to the supermarket to spend, they will give away a value of one hundred yuan. There are a lot of big gift packs. includes rice, vegetable oil, vinegar, etc., even customers can match them, as long as the price is within 100 yuan.
After the launch of this event, it quickly attracted a large number of customers. The business of the supermarket is naturally getting better and better. Many consumers do not believe it, but they have to believe the supermarket marketing activities after they come to the supermarket to consume. It is indeed true.
If this is the case, then there must be many friends who want to ask, will the supermarket not lose money if this is the case? Of course not, let me reveal the routine for everyone.Everyone will suddenly realize after reading it.
3. Profit analysis
First of all, we have to understand one thing, that is to do any business, it must be profit-making as the main purpose, even if it is like Bill Gates and Jack Ma, the main purpose of doing business is also Still make money instead of doing charity.
So we will understand that this one-hundred-yuan gift package is not that simple. According to the actual regulations, if a customer wants to get a one-hundred-yuan gift package, in addition to spending in the supermarket, the customer Two more customers need to be invited. In fact, the supermarket obtains profit from the other two customers.
The idea is wrong, you lose money no matter how you play. If you are still in trouble doing business now, I suggest you take a look and learn more about how other people play.
So no matter what you do, you can also engage in a similar event of this kind, or find a more suitable marketing plan in the column collection below.
The "small tricks" adopted in the case are a very small part of the marketing wisdom included in this column. If you are having difficulties in business now, if you lack customers, and if your products cannot be sold, you may wish to find them in the column collection Find out if there is an industry that suits you, and see how smart people do business.
.
