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01 A ten-year teacher, once she resigned, she decided to follow in her husband's footsteps and start her own business
Xu Yanlin was born in Jiangxi in 1969. She did not choose to start a business after graduation, but became a career in her hometown. Teacher, and met her husband Yu Huiyong. After graduating, Yu Huiyong worked for the Academy of Agricultural Sciences for a period of time, and then quit his “iron rice bowl” to go to the sea for business.
In the beginning, Yu Huiyong worked as a marketing manager for a company in Shenzhen, which also pioneered the sale of fresh and vegetables in supermarkets. However, at that time, the wages of the employees of this company were generally not high, and the company forced the purchaser to be reimbursed only once a month, so that the company lost a lot of buyers.
Yu Huiyong is well aware of the shortcomings of this system. After his proposal to the company was rejected, he knew in his heart that if this company has always been this way, then it must not go far. So he resigned and left. After resigning, Yu Huiyong faced two job opportunities, one was the manager of the fresh food department of Wal-Mart who had just arrived in China, and the other was the newly established Green Food Consortium.
Wal-Mart proposes a monthly salary of 6000, while the latter's monthly salary is only 1200. Yu Huiyong chose the more long-term latter. After working for a few years, he had his own unique management method, and fame and wealth and money naturally followed. At this time, in the long-term consideration of the fruit industry, he found that the fruit specialty store actually has a very good prospect.
This time, he still proposed to the company, but for various reasons, the proposal was not passed. How could Yu Huiyong give up such a great opportunity? So he resigned again and took out all his belongings to start Baiguoyuan. Xu Yanlin, who teaches in her hometown, heard that her husband wanted to start a business, so she quit her job and came to Shenzhen.
However, after Xu Yanlin came to Shenzhen, she did not directly enter Baiguoyuan, but found a job outside. The business of Baiguoyuan was very hot at the beginning, but Yu Huiyong knew in his heart that this model was too easy to be imitated.You need to seize the market first.
So, he started to open stores like crazy, and he would open a new store almost every 8th every month. Within two years of this rapid expansion, Baiguoyuan has nearly 100 stores near Guangdong, and it has also become famous in the local area. But on the surface, it looked lively, but at the end of the year, after the end of the year, it was completely at a loss to make money!
In the second year, the situation still did not improve. At this time, Xu Yanlin came to the rescue. She started as an ordinary clerk, and then slowly tried administration, management, operations, and even procurement and distribution departments. She did not come to experience life through a casual experience. In the process of exercising, her abilities have also been recognized by everyone, and she has also discovered the company's problems.
In 2006, Xu Yanlin became the company's executive deputy manager. As soon as she came to power, she began drastic reforms. Although she faced the dilemma of losing money for four consecutive years, under her leadership, the company successfully stopped losses in 2007. In 2009, sales had begun to exceed 100 million yuan, and 10 years later, it exceeded 12 billion yuan.
is also in 2019. She successfully won the Hurun Annual China Industry Leader Award and became the first entrepreneur in the fruit industry to win the award so far.
02 In the face of other people’s doubts, she proved herself with practical actions
In fact, when she was the executive deputy manager in charge of the company’s overall situation, many people questioned her, but she was not moved. Still insisting on its own reform methods. In terms of expenditure, she directly reduced those unnecessary expansions. In the case of obvious waste, such as a distribution center of thousands of square meters full of ostentation, Xu Yanlin also ruthlessly replaced it with a small enough distribution center.
In terms of products, she conducted in-depth research on upstream planting and spent a lot of money to carry out large-scale improvement of fruit varieties in multiple regions. This also allowed her to successfully create a number of excellent varieties such as kiwifruit and good branch apples. Regarding the company's reputation, she proposed a sales model that can be "returned".
At the beginning, you need to return the goods with a small ticket, and in the end, you don’t even need a small ticket and the physical product. As long as you clearly explain the reason, you will be refunded. Under this sales model, the return rate has always been maintained at 0.5%, and the reputation of Baiguoyuan has gradually accumulated.
03 From Xu Yanlin's entrepreneurial experience, we can summarize three methodologies about "chengshier"
From Xu Yanlin's entire entrepreneurial experience, we can see that the following three methods can help us achieve success.
First, having a clear goal in your heart is the characteristic of every successful person.
First of all, if a person has a clear goal and direction in his heart, then his chances of success will be greatly increased. Many people hope that they can have money and live a better life, but they have no goal or direction on how to have money and how to realize their value.
And those who have enough direction, they know which direction they should work towards, they can plan and purposefully improve their corresponding strength. This is like an aunt who sells cold noodles at a stall downstairs, knowing that making cold noodles more delicious will make her business better, and we make cold noodles delicious, what can we do for ourselves? Use it?
Second, a good leader is always a person who leads by example.
Secondly, a good leader actually leads by example. In their eyes, their subordinates are no different from themselves, and their treatment should be owned by them, and even their subordinates should be treated better than themselves. They never care about the small interests in front of them, because they know in their hearts that only by treating employees well can the company go further.
Many people, after gaining a little power, often lose themselves and feel that they are out of that level.I feel that I have more confidence. And it is precisely because of the existence of such people that many companies will slowly be dragged down and eaten clean by moths.
Third, in the face of downturns, successful people never complain, but will find ways to solve the problem.
In the end, those successful people never complain when facing a trough. Because each of our decisions is very important when the trough occurs, and every second may change the whole situation. So they will not waste a lot of time complaining and accumulating their own negative emotions, they will only find ways to solve the problem.
And we should do the same when facing troughs and difficulties. Complaining will never give us a solution or opportunity to solve the problem. It will only destroy our mentality and make it more difficult for us to solve the problem. When faced with this situation, the most important thing we should do is to cheer up and find a way to solve the problem, so as to achieve a downturn.
From Xu Yanlin’s entrepreneurial experience, what other inspirations have you gained? Welcome to express your opinion in the comment area!
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