Talk about the market from a professional perspective:
New individual economy era, /Farmhouse docking/ New media operation , "virtual entity complementarity" new business and new business formats are the general trend of fresh food e-commerce and physical stores, and "learning to survive" in real society.
Fresh food e-commerce and entities are originally "become the same root". They rely on their own different business models and operate different products. They survive by making profits through "buy and sell"
The concept of e-commerce "O2O" comes from the United States and refers to turning online "business opportunities" into offline "trading platforms". The concept of
is very broad, and it can involve real scenes and phenomena. In the practice of the fresh food market, it has evolved into a new business model of "online and offline integration".
In other words, in today's society, physical stores are no longer possible to operate from online "virtual systems". Fresh food e-commerce cannot operate without the extension of offline "experience stores".
Modern people are very fanatical
obsessed with fresh food e-commerce " community group buying ", online marketing, celebrity effect, live broadcast of Internet celebrities, so-called business model of platform "fan economy", "price war" competes in the market at low prices, you are lower, and I am lower, the lowest price on the entire network, playing " Internet + " a good card to help farmers "bad".
e-commerce and entity are the same roots
You have me and I have you, reconstructing a scenario that meets consumers' and fine-cut products. A new business model that is fast and convenient, one-time shopping, wide selection and high cost-effective will become the first choice for consumers.
In other words, physical stores need to be "upgraded" and fresh food e-commerce needs to be "transformed". Don't "exclusion of each other", but learn to "integrate and complement each other".
Fresh food "e-commerce" online store, fresh food "physical" offline store, "integrated two into one" perfect market
"agricultural product brand building, green food promotion" edible agricultural products, urban people's health "safety guardian".
This is a race between "time and life", a life-and-death bet between "life and time".
This article is only an open letter dedicated to entrepreneurs of "fresh food e-commerce", "transformation" to integrate resources to build the market.
