is broken, and the disgusting and sexy operation is back.
When it comes to mobile advertising, everyone should be familiar with it. This is almost a major feature in the domestic application ecosystem.
First of all, domestic manufacturers will add some system apps and advertisements to their Android customized UI.
In order not to cause users' disgust, manufacturers' approach is relatively gentle. They mainly use their skills to find a place inside the App to display advertisements. The [Smart Assistant] on the left side of
will jump to the advertising page
. The purpose of inserting advertisements is also very simple. With the huge number of users of mainstream mobile phone manufacturers, each mobile phone pushes point-of-system advertisements, which can bring extremely high revenue.
Anyway, every time Xiao Lei reads Xiaomi 's financial report, he can see that the Internet and advertising revenue has increased with the growth of monthly active users.
has tens of billions, but it is not a small amount of money.
Source: Xiaomi Financial Report
However, the advertisements of the system App are one advantage that you can find the entrance to close at any time.
If you really feel uncomfortable, it will take a few minutes to turn off all the advertising recommendations, which is a one-time and for all.
Source: Mobile screenshot
Xiao Lei feels that apps that are willing to open up ads and close permissions are good brothers.
What really makes the majority of users dislike are those App advertisements that specifically dig holes to make users unable to get in.
Recently, Bi Ge complained to Xiao Lei that there are many apps on his mobile phone, and they are all arranged with annoying open-screen advertisements.
Yes, it is just a "shake advertisement" that will trigger when your hand shakes...
Source: Mobile screenshot
He had to sigh that the product manager of a large factory can only release the inspiration for advertising display to the fullest.
Attacking the open screen advertisement, the increasingly helpless user
open screen advertisement is a form of new.
In the past, when mobile phone performance was short, there was a 1-2-second blank period when opening the App, if users were asked to wait for the App to open, the experience was quite poor.
So software manufacturers are thinking, can be filled with some content in the first or two seconds of window period?
At the beginning, many apps will use pictures or looping small animations to replace white screens to alleviate users' boredom.
But then advertisers smelled the business opportunity, You said that in one or two seconds, it is more of a good thing to use it to insert advertisements.
Source: Weibo open-screen advertising screenshot
For ordinary information content, the display time of one or two seconds is too short, but it is just right for advertisements.
is also the case. The tradition of open-screen advertising has continued from a few years ago to the present.
Even if the performance of the mobile phones is greatly improved, all kinds of mainstream apps can be used in seconds, but the open-screen advertising thing is not something that can be removed just by removing it.
The principle is very simple. For App manufacturers, opening-screen advertising is almost a profitable place.
What the manufacturer needs to do themselves is nothing more than advertising review and investment promotion.
Source: Baidu Marketing Official Website
But the problem also follows. Open-screen advertising, like other advertising forms, needs to rely on a set of specifications to run.
Take the well-known 404 company Google as an example. As the largest Android app store overseas, it has strict advertising placement restrictions for apps listed on the Play Store.
If the open-screen ad is incorrect, Google will directly remove the app after discovering it.
Source: Google
Of course, for well-known reasons, Google and the domestic App ecosystem are almost insulated.
Plus there are too many app stores here, and the review specifications are different, so the open-screen advertising review is usually done by the official institutions.
. In the craziest period of open-screen advertising, each App's [Skip] button has its own ideas and wanders around without a fixed place.
Some apps are quite cunning, and the advertising pages will disguise themselves as system pop-ups or lottery red envelopes, tricking users into clicking and jumping to other websites or apps.
These sexy routines are rarely fooled by young people, but for middle-aged and elderly people with bad eyes, they are quite unfriendly.
Source: Xinhua Viewpoint
The good news is that this chaos has not lasted for too long.
Last year, the Ministry of Industry and Information Technology took action and carried out centralized rectification of various app-opening and pop-up operations.
As for the key point, it is still to focus on the issue of "deceiving and misleading users to jump".
is right. The point is actually to regulate chaos, not to have one-size-fits-all, killing all open-screen advertisements.
Source: Ministry of Industry and Information Technology
Under the official promotion, the open-screen advertisement has indeed ushered in a while of purity.
There were many netizens who reported that after the advertising rectification began, the opening-screen advertisements of many major apps disappeared, and I experienced the pleasure of opening an app in seconds for a long time.
Source: V2ex
But...it's only been a while.
A few days later, netizens discovered that many apps' open-screen advertisements were back.
This time it has become more standardized, inducing fraud to click without a trace, and the skip button is also clearly visible.
On this basis, it is very easy for users to fight open-screen advertising.
Even if the [Skip button] is as small as an ant, you can skip the advertisement in seconds by simply using a magic tool such as "Li Tiaotiao".
But, manufacturers are still using practical actions to tell us what it means to be one foot taller and one foot taller.
After the original "induce and deceive clicks" method was banned, the big manufacturers' apps learned from WeChat's "shake" and developed a new open-screen advertising jump mode.
Shake the WeChat, and what comes out is a lonely man and woman who loves socializing.
Source: Online
The purpose of opening the screen advertisement is simpler and more crude, in order to increase the advertising jump rate, thereby increasing profits and revenue.
If you open the App while walking, it is easy to trigger a shake ad.
As the hand swayed while walking, the open-screen advertisement also jumped to the new advertising page.
Source: Mobile screenshot
Really, who would have thought that product managers could use shake as a way to trigger advertisements...
Although the App itself is bloated, there are many advertisements. Xiao Leiyuan calls it the highest level of training users.
From the collective feedback from users, the emergence of Shake Advertising has damaged the App experience extremely seriously.
Some netizens even believe that the "shake" advertisement is the most disgusting way in history.
Source: V2ex
Next is the familiar process.
As more and more controversies are increasing, the official still takes action again and regulates the Shake Advertisement.
More specifically, the official has released the "Technical Requirements for New Interactive Behaviors for Mobile Internet Launch Screen Advertising", and what we need to rectify is the "new interactive behavior" without bottom line.
Source: "Technical Requirements for New Interactive Behavior of Mobile Internet Launch Screen Advertising"
Xiao Lei also opened it and looked it up carefully. He found that there are clear regulations on advertising jump operations such as shaking jump, sliding jump and rotating jump.
and the specification is very fine, and even the angle of rotation trigger is determined tightly.
For example, the premise of rotation triggering advertisements is that the user rotates the phone no less than 45% in the specified direction.
even specifies the trigger acceleration of shaking the splash screen.
Source: "Technical Requirements for New Interactive Behavior of Mobile Internet Launch Screen Advertising"
Shake Start Advertising has clear regulations, but because the shake trigger mechanism is different, the official mainly limits the acceleration of shake.
To put it bluntly, it is to make the trigger more sensitive, so that users will not jump to advertisements if they tilt their phones slightly.
Source: "Technical Requirements for New Interactive Behavior of Mobile Internet Launch Screen Advertising"
However, Xiao Lei thinks that it would be better if the restrictions could be stricter. After all, most users sneer at the new interactive form of Shake Advertising.
How to avoid being tortured by open-screen advertising?
Some friends may want to say that just turn off the relevant sensors.
This method can work, but Xiao Lei is actually very unsupported.
Because the sensor is turned off, in addition to the gyroscope and acceleration sensor can also work normally. For example, a bunch of sensors such as light, distance, fingerprints, etc. will go on strike.
At that time, many functions such as automatic brightness adjustment, automatic screen rotation, fingerprint recognition, etc. will not be used normally.
For a small open-screen advertisement, Xiao Lei felt that it was not worth it.
Source: Internet
Of course, if a friend really can't stand the "shake" open-screen advertisement, Xiao Lei can still teach you two tricks.
The first trick, Android users can download apps such as "Li Tiaotiao", "Light Start", and "One Finger Zen" that skip open-screen advertisements.
Source: Mobile screenshot
But this treatment is not the root cause. Friends who have obsessive-compulsive disorder can try the second trick (only for Android 10 and above systems).
First turn on the mobile phone's [Developer Mode], then select the [Quick Settings Developer Tile], and finally check the [Sensor is Off] option and it will be done.
Source: Mobile phone developer options
As for users of iOS devices, there is no good idea at the moment, so I can only practice more and I can keep my hands steady.
In general, App manufacturers are currently fighting wits and courage with users, and are crazily testing under the restrictions of official rules.
At the beginning, it turned [Skip] into an ant size to increase the user's chance of accidentally touching. After
was named and rectified, three new open-screen advertising jump methods were developed, " shake ", " slide " and " turn ".
So the question is, if the official increases its intensity and limits this time, what will be the next new method?
will directly call the front camera, and if the user is facing the screen, open the ad directly?
I hope Xiao Lei won't become that prophet...
