Harvard University Wilson conducted an important experiment: There is a kind of ant , whose nervous system function is very limited, so when it smells the pheromones of the ant corpse in the nest, it will cooperate with other ants to move the corpse away. But when this pheromone was applied to live ants, other ants still dragged the useful live ant out of the nest, even though the live ant kept kicking and struggling. Ants like
will follow the previous ant when crawling, but if they are guided to form a circle while crawling, they will keep walking until they die of exhaustion. Because the brain of ants like contains a simple behavioral program.
It's the same with us humans. Our perceptual systems clearly demonstrate that the brain can malfunction and people can be easily fooled. Some control techniques can easily fool humans. Just look at the magic tricks and you'll see that people can be fooled. Therefore, learning a little psychology can help you understand your relatives and friends, guide your children, understand strangers, enhance your explanation and influence, see the routines, and prevent being deceived.
In the best-selling psychology book "Influence", Cialdini designed a large number of ingenious experiments and discovered the inherent flaws of human thinking. These flaws can even be used to manipulate others to do things that harm one's own interests.
Charlie Munger likes "Influence" very much. He is Buffett's most important golden partner. In the past 46 years, he and Buffett have teamed up to create the best investment record in history. Based on his previous training and experience, this wise and long-lived old man summarized some of the psychological tendencies that humans often make mistakes, and wrote them in "Poor Charlie's Almanac" as his legacy to the world.
Based on the important psychological knowledge repeatedly mentioned in "Influence" and "Poor Charlie's Almanac", Big Fish is expected to use ten articles to explain it clearly. After reading these ten articles, your life will definitely be less confusing. Big Fish also took the opportunity to review these far-reaching and life-changing psychological knowledge while writing the article.
