Before Jay Chou released "'s greatest work ", his total digital album sales were only about 100 million, and his ranking was unable to enter the top five, hovering around seventh place. With the release of "The Greatest Work", Jay Chou completely showed off his power. In the two days of July 8th and 9th, the sales volume reached 80 million, and now it has exceeded 90 million. The sales of a single product exceeding 100 million are just around the corner.
In terms of total sales, foreign singer Taylor Swift previously ranked first. Now with this new album, Jay Chou has climbed sharply from seventh place to the top of the list, with total sales approaching 200 million. He has opened a gap of more than 10 million with Taylor Swift, and this gap continues to expand.
Judging solely from the data of digital album sales, Jay Chou has reached the top of the "top charts" for the first time. With the introduction of "current restrictions" in the entertainment industry and purchase restrictions on various music platforms, I think it is a milestone for Jay Chou to reach the top.
Looking at the sales data of all singers on music platforms, we found that there are only 9 singers with sales exceeding 100 million. If Taylor Swift, the only foreign singer, is not included, there are only 8 Chinese singers with total sales exceeding 100 million, followed by The last ones are and Li Yuchun , which are approaching 100 million.
Jay Chou
Jay Chou's works on the platform include 3 albums and 2 singles, namely "Ouch, Not bad" in 2014, which sold only 3.5 million yuan; "Jay Chou's Bedside Story" in 2016, The sales volume is 40 million; the two singles "Say Good or Not Cry" in 2019 and "Mojito" in 2020 have a total sales volume of 60 million; and finally, the current "The Greatest Work" has sold more than all previous works, at least exceeding 100 million. No problem at all.
Xiao Zhan
To say that a single title has exceeded 100 million, Xiao Zhan was the first to achieve this miracle.
Xiao Zhan's .163 billion achievement all comes from the single " Light Spot ". This is an unprecedented record and may also be unprecedented. This miracle proves that the traffic behind Xiao Zhan is indeed terrifying, but it is also the product of Xiao Zhan's special period of trough and cannot be copied at all.
This time it depends on whether Jay Chou's new album can surpass Xiao Zhan's "Light Spot". If there are other similar popular singers, I believe there is almost no possibility of surpassing Xiao Zhan. Firstly, no matter how big their traffic is, they may not be as big as Xiao Zhan. Secondly, it is not as simple and crude as before. The platform limits purchases and sales volume is not as simple and crude as before.
Cai Xukun
Cai Xukun follows Xiao Zhan with a total sales volume of 162 million, but this is the combined result of his two albums. "YOUNG" in 2019 sold more than 70 million, and "Mystery" in 2021 sold nearly 90 million.
With "YOUNG", Cai Xukun became the first singer to reach the level of epic record after the music platform revised the sales level rules; with "Miscellaneous", it took less than 2 minutes to reach the top sales level of the platform - Palace Epic Records, allowing People are stunned! It should be noted that it took more than 13 hours for Jay Chou's "The Greatest Work" to reach this figure.
JJ Lin
JJ Lin is a typical labor model singer. His 150 million achievements were obtained in exchange for 19 albums (singles). He is almost the singer with the most works on the platform.
Most of his works sell in the millions, and occasionally the sales top out at one or two million. So I can only rely on hard work to produce songs, and the little things add up. Now he has finally broken into the top five. In the previous period of traffic carnival, it was difficult for him to enter the top ten.
Zhang Yixing
Zhang Yixing’s total sales volume is not much different from JJ Lin’s, but he only has 7 albums (singles), so his average sales performance is definitely better than JJ Lin’s.
In my opinion, Zhang Yixing and Cai Xukun are the same type of singers. They have the ability and can see their hard work, but they are not gifted players. They are established as "original music talents", and their impressive sales results , more comes from traffic factors.
Luhan
Luhan was once one of the four major traffickers. Although it has not become so popular in recent years, a skinny camel is bigger than a horse, so his popularity cannot be underestimated.
Compared to Zhang Yixing and Cai Xukun, I feel that Lu Han is relatively low-key in music, but his sales performance is not bad. He has a total of 13 works, all singles and EPs, with a total sales volume of 130 million, ranking sixth among Chinese singers. It belongs to the type of making a fortune silently.
Wang Yibo
Wang Yibo ranks seventh among Chinese singers with 110 million. He was the top figure who rose up together with Xiao Zhan. Especially when Xiao Zhan was at his lowest point, Wang Yibo was the only one in the family and became extremely popular.
With such popularity and traffic, the sales of digital albums will naturally not be bad. With just two singles, "No Feeling" and " Minecraft Code ", it has achieved almost 100 million sales.
Hua Chenyu
Top singer Hua Chenyu is a player who is always at the forefront. He achieved online sales of 105 million with only one single and one album.
Although Hua Chenyu's music style is niche, his stage style is weird, and his commercial performance does rely heavily on traffic, his strength still exists objectively. The singers ranked in front of him, apart from seniors such as Jay Chou and JJ Lin, I think the other popular singers are still quite inferior compared to Hua Chenyu. You may not like the album "New World", but you must admit that it is still a very thoughtful album.
The difference between Hua Chenyu and other popular singers is that the biggest problem for others is their level, while his biggest problem is his style.
Hua Chenyu may be the only one among these popular singers who has released a physical album simultaneously, and his achievements are impressive. According to fans, the total sales of his "New World" album, combined with digital music and physical albums, have reached 180 million as of the beginning of 2021 (now there are 200 million). Such achievements are inseparable from traffic, but it cannot be entirely attributed to traffic.
Since August last year, in response to the policy of chaos in the entire meal circle, major music platforms have begun to restrict purchases. Only one album (single) can be purchased per account. Such a purchase restriction policy is almost a fatal blow to popular singers, because it is not so easy to cut leeks in this way. So we can see that in the past year since the purchase of was restricted, popular singers have almost become silent.
I browsed briefly and saw that Zhang Yixing released an EP "East" in October last year, which has only sold over 8 million yuan so far. Before the purchase restrictions, the sales of his three albums (singles) were 31.86 million, 38.87 million and 54.82 million respectively. Although 8 million is not bad, the impact of purchase restrictions is obvious.
More than half a year has passed this year, and there are very few Chinese singers who have released digital albums. I took a look at the top ten singers with new album sales in 2022. Except for Jay Chou's "The Greatest Work" which ranked first with nearly 90 million, there are only two other Chinese singers: one is Zhu Zhengting who ranks fourth, His album "T" only sold 5 million; the other one is Wang Jiaer, who ranked 9th, and the album "LOST & FOUND" sold only 2.9 million...
Only when the tide recedes do you know who is swimming naked. After the purchase limit, the previous traffic miracles became a thing of the past.
If things go on like this, the ones whose interests will suffer the most are not the traffic singers, but the platforms and capital. Therefore, after the limelight passes, everything will always come back.
Since last month, we have found that major music platforms have quietly relaxed restrictions, from the previous limit of 1 to 10 (some are 11). The part with more than one album is euphemistically called " digital album gift card ". In other words, now in addition to buying one for yourself, you can also buy 10 to give to others. "New features" such as
are equivalent to releasing purchase restrictions in disguise. So, can popular singers go crazy again? Although you can’t buy hundreds or thousands of tickets, ten tickets per person is much better than before, right? As for whether the incredible sales miracle of the past can be reproduced, it is still difficult to say.
Jay Chou's new album seems to be a beneficiary of the relaxation of purchase restrictions. But for Jay Chou, the benefit is minimal.No matter in the past or now, the proportion of Jay Chou's fans buying multiple copies has always been very low. Generally, everyone only buys one copy. Jay Chou only recommends consuming one copy. Some people may buy one or two more to give to friends.
To be honest, the purpose of buying 10 copies is basically to boost sales. Especially for the albums of many popular singers, whether you can find 10 friends willing to accept your gifts is a problem.
Overall, Jay Chou's "Greatest Work" is destined to be a milestone in the history of Chinese digital music. I really can’t say whether a similar sales miracle will happen again in the future.
