"The people in Shandong are hospitable and generous, and the liquor in Shandong is delicious and homesick." This is the evaluation of Shandong by the older generation.
But now only the hospitable and generous Shandong is left. Few people will say that the liquor in Shandong is delicious and homesick. Once, Shandong was popular all over the country, represented by Kongfujiajiu .
There are also Qinchi Liquor, which is frequently played in CCTV advertisements, and Lanling Liquor, which has a long history. These are all liquors that once dominated the liquor market in my country, especially in the 1980s and 1990s of the last century. Shandong liquor can be said to be unique, but people have rarely heard of Shandong's famous liquors now. Why is this?
Based on my own understanding of liquor and asking many old wine friends, they gave 4 reasons worth pondering.
The first reason: Shandong liquor lacks a "leader"
The main reason why Shandong liquor is not famous and why it is rarely heard of now is that it lacks a leader. Everyone knows that almost every county in Shandong has a winery and has a good liquor.
In fact, a large part of the reason is that the internal competition is too fierce. Every Shandong liquor is trying to stand out, but the quality and taste are not much different. No one has an advantage, and no one is convinced. Until now, I still don’t know which Shandong representative liquor is. Without a leader, Shandong liquor doesn’t know where to start development. It’s hard to even think about it.
The second reason: the development of brewing technology
Only innovation and progress can it be favored by consumers. The same is true for liquor. Only when brewing technology improves can good liquor be brewed.
Among the liquor brewing processes in so many places, the development of Shandong liquor is very slow. While Shandong Baijiu was still fermenting liquor in earth vats, other places were already using earth vat fermentation + solid-state fermentation for brewing. This brewing process produces liquor with a short cycle and good quality.
The third reason: People’s consumption outlook has changed.
Shandong liquor seems to have few high-end products. However, in this kind of society, people are pursuing material life, and high-end liquor has become the choice of many people. This is one of the main reasons why Shandong liquor is not seen in the liquor market.
Shandong liquor can only temporarily alleviate this problem if it forms a complete price system for its products or has a clear positioning.
The fourth reason: too much internal consumption
Of course, not many people agree with this reason, but it does make sense. After all, Shandong people drink a lot. According to people's saying, "Shandong's liquor has been drunk by Shandong people themselves, so there is no such liquor flowing to the market." What do you think?
The above are the reasons why Shandong liquor is hard to see in the market now. Do you agree? It’s okay to express your opinion.
In fact, it is not only Shandong liquor, but also many Maotai-flavor liquors in Guizhou. They are obviously good local wines, but they are difficult to see in the market. The most typical ones of are these two. There are many reasons. The main reason is that I don’t know how to promote them. If you are interested, you can learn more.
The first one: Zhengtai Kunsha Wine
This Maotai-flavor liquor has never been well-known in the past, and it is almost invisible in the market. However, in recent years, under the east wind of the Internet, it has gradually appeared in people's vision, especially in coastal areas. It is also found in Shandong, and it has received good reviews. Many wine drinkers favor it very much and regard it as their own ration wine.
's popularity must be inseparable from its quality. Although it is not famous, its quality is definitely remarkable among Maotai-flavor liquors. It is brewed using the traditional 12987 process and the raw materials are all high-quality. The small red grain and wheat are finally blended with 6-year-old wine. The wine is very mature, so it has a very rich aroma and a very mellow taste. It is also available in a large 1000ML bottle and the price is only more than 100 points. This cost-effective wine rarely appears in the market because of the lack of publicity.
Second Style: Wang Shaobin Liquor
This Maotai-flavor Baijiu cannot be slightly more famous than the previous one, because Wang Shaobin is still well-known in the Maotai-flavor Baijiu circle. After all, he is also the one who contributed to Moutai Distillery .
This wine was produced in memory of him. The liquor brewed through 12987 needs to be blended with the old wine he left behind. This base wine is the former Moutai is very rare and precious, and old wine accounts for a large proportion. Because of this, only 10,000 bottles of it were blended. Needless to say, the taste is very close to Moutai, but it is rare in the market due to publicity. Only those who know wine will buy it.
