htmlOn November 16, the 4th (2022) Sohu Wine Industry Summit and Well-known Liquor Tasting Conference were held in Chengdu. The summit gathered leaders of industry associations, guests from more than ten famous wine companies and cross-border celebrities. Li Mingzheng, Secretary of the Party Committee of Langjiu Group, was invited to attend and delivered a keynote speech, and talked with the guests on the scene to the development of the liquor industry and cultural heritage.
△2022 Sohu Wine Industry Summit and Well-known Liquor Tasting Event
After four years, Sohu Wine Industry Summit has now become one of the extremely influential IP events. It is an annual event for the industry to export the business methods of wine companies, taste different flavors of liquor, and tell and inherit Chinese wine culture.
△Lian Li Mingzheng, Party Secretary of Langjiu Group,
Summit, Li Mingzheng took the lead in doing the " Langjiu inheritance and innovation" theme sharing, telling the story of how Langjiu creates 1+1>2 in inheritance and innovation .
langjiu Erlang production area is located in the core hinterland of the Chinese liquor Golden Triangle. Its water quality, soil, environment, and microbial population is a natural choice for sauce-flavored liquor . He said that Langjiu adheres to the ancient methods, makes choruses on the Dragon Boat Festival, and feeds grains on the Double Ninth Festival. He inherits the brewing process of "12987". It takes several years to make a drop of mellow Langjiu.
Langjiu people follow the way of heaven, follow the principles of earth, and follow the virtues of man. All work is to brew a bottle of good wine. From production to sales, in addition to adhering to the ancient teachings and traditional craftsmanship, Langjiu also actively embraces Internet + , empowering the ultimate "three products" with numbers.
To adhere to the inheritance of quality and craftsmanship to the end, Langjiu serves consumers with a five-in-one value system of ultimate quality value, high-end scarcity value, golden production area value, ultimate service value, and ultimate craftsmanship value , and creates the first "Langjiu sauce-flavored liquor enterprise internal control standard" in the industry. As the law for the entire production process of Langjiu products, is only to create "transparent Langjiu" .
Speaking of innovation, Li Mingzheng shared: "Langjiu's innovation is concentrated in Langjiu Manor and its experiential marketing. Langjiu Manor's innovation lies in the sum of its parts greater than the whole. Because of innovation, 1+1 is greater than 2, or even more. is just like Langjiu Manor is by no means a simple addition of Jinzun Castle, Dongxian Villa, Tianbao Cave, Dibao Cave, Renhe Cave, Shili Xiang Square, Qianyi Huixiang Valley, Gongtiantai, Jiuge Square, and hotels, but integrates food, beautiful scenery, wine, immersive experience marketing, integrating high The natural landscape, modern architecture and wine culture of the mountain canyon are integrated into the experience resort. ”
△Night view of Langjiu Manor
As Li Mingzheng shared, Chinese Food Industry Association Machine Ma Yong said when he visited Langjiu for investigation that he couldn't help but think of the poem of Li Bai's , "The two of them drank against each other, the mountain flowers bloomed, one cup after another; I was drunk and wanted to sleep, and I went, Ming Dynasty intended to hold the piano."
In the subsequent "famous liquor tasting meeting", many cross-border guests such as Sohu.com Deputy Editor-in-Chief Yan Cheng, the station director of the Sanxingdui site workstation of the Sichuan Academy of Cultural Relics and Archaeology, and Lei Yu, director of the Sanxingdui Museum, led by Zhang Xueping, a national liquor wine evaluation committee member, felt the unique quality charm of Blue and White Lang on the spot.
A square of scenery creates a good wine. Relying on the Langjiu Manor on the left bank of Chishui River , Langjiu has opened up a unique development path in the industry, conveying the classics and fashion of Langjiu. Inspired by the spirit of the new era, Langjiu will work hard and move forward bravely, build the manor well, and develop Langjiu well, and contribute Langjiu's strength to the development of the local economy and the development of China's wine industry.
Secretary-General of China Wine Industry Association He Yong, and representatives of various wine industry guests attended the event.
