In autumn, tea shops are competing with milk tea.
Recently I found that many catering brands such as Minqiang Tea Shop, Xinzuozhi Tea, Chongqing Nan Hot Pot have upgraded dairy drinks, and the milk base has been replaced with a "new type of milk": light fat milk.
has a mellow taste and is also "0 anti-report", which has received a wave of praise on the consumer side.
What kind of dairy product is light fat milk? What are the advantages of the "milk" era?
Milk tea season has arrived
A "new milk" has appeared in the tea beverage circle
Updated and iterated in the tea beverage industry has never stopped.
Recently, brands such as Minqiang Tea Shop, New Tea, and Chongqing Nan Hotpot have all upgraded their supply chains in dairy drinks, and replaced a "new type of milk" across the board: Dexin Light Fat Milk (customized special version) .
consumers are also very sensitive to changes in the taste of the product after upgrading.
For example, after Minqiang Tea Shop's classic "Jinsha Tender Tofu Fresh Milk Tea", combined with real milk, netizens commented that "the milk fragrance is particularly strong", and the rich milk fragrance has become a memory point that is out of the circle. After the upgrade of
, the health attributes of the product also attracted the attention of netizens. In the milk tea sharing notes of some "ingredient parties", the light fat milk used in milk tea does not contain trans fatty acid ", which received a lot of praise.
The new tea that is positioned as "fresh fruit tea", and its hot-selling coconut milk series also uses light fat milk.
Whether it is Oreo coconut milk tea with duck shit as the tea base, or caramel-flavored brown sugar raw coconut latte, after adding light fat milk, all kinds of flavors can be integrated, with rich and full layers and continuous planting of grass.
is used in stores, and the operation of light fat milk is not complicated.
Chongqing Nan Hotpot, which has become popular with the "creative shabu-sauce dessert" model, has also replaced the milk base with this special slurry.
nan hot pot relevant person in charge told me that light fat milk can replace smoothie powder, delay the melting of smoothie, and it is very easy to operate.
From "0 anti-" to "reducing sugar". In the past two years, with the improvement of consumers' health awareness, it has become an industry consensus to use more refreshing and lighter products to cover health needs, and the "milk base" has also joined this health upgrade.
Some time ago, Heytea also proposed the initiative of real milk, advocating the use of high quality to make every cup of tea. tea Baidao also added options such as price increase and fresh milk.
plant-based, oat milk and other products have appeared one after another, bringing more choices to the industry.
So, what kind of dairy product is the "new milk" Dexin Light Fat Milk?
This time the dairy upgrade
solved two industry pain points
consumer end, and has always paid close attention to raw material health issues.
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Therefore, tea brands have gradually begun to use fresh milk, imported cream, and natural animal cream to make drinks instead of plant-fried powder.
At the same time, many consumers will also report that some milk teas are "too light in milk". In addition, the phenomenon of "thick milk" products has made many brands realize that Consumers still have a very strong demand for strong milk flavor and mellow taste.
Balance of health and taste, allowing milk tea girls to "drink without burden and low burden" is inevitable for milk tea to become popular in the future. The relevant person in charge of Fang Dexin, a light fat milk producer, told me that this is also the main upgrade direction of light fat milk.
First of all, the main raw material of light fat milk is " non-hydrogenated vegetable oil " , which eliminates the production of trans fatty acids in the hydrogenation process.
At the same time, the sugar content in the milk base has also been reduced. The amount of white sugar added in light fat milk is less than 5%, which is much lower than the sugar content of similar products, achieving low sugar and low carbohydrate.
In addition to health, light fat milk has also strengthened its taste.
Dexin's relevant person in charge told me that light fat milk uses "double emulsification" technology to reduce fat globe particles and form uniform particles at micron level, which has a more mellow and smoother taste;
When mixing beverages, the flavor is not affected by other raw materials, which can well balance the fruit and tea aroma in the beverages, making the drinks full and plump.
must be delicious and healthy. The demand of milk tea consumers is rapidly iterating, and the tea beverage industry must also continuously upgrade raw materials to bring more possibilities to the product.
Nowadays, milk tea shops have requirements for "milk"
is versatile and stable, decathlon
Every time the raw materials are upgraded, the industry will pay special attention to implementation - is the store operation convenient enough? Is it versatile enough? Can the taste of the product bring more surprises?
studied this round of upgrades to Minqiang Tea Shop, New Tea, Nan hot pot dairy drinks, and desserts. I found that the "milk" of the tea shop is becoming more and more "easy" and gradually becoming a "decathlon":
, versatile fruits and tea bases, and can also delay Smoothing melting
Tea base has a variety of flavors, requiring that the milk base should also be versatile and stable in quality.
It is understood that light fat milk can make milk tea with various teas such as oolong tea, roasted tea, black tea, Pu'er , etc., which can release the charm of the tea soup well and highlight the characteristics and highlights of the tea.
For example, Prince Chali's orange light milk tea uses jasmine green tea with light fat milk as the base, and add fresh orange juice. The milky aroma is rich, the jasmine sweet, and the fruity aroma are bright and blended with each other without losing their own flavor. They are always called out by netizens.
In addition, when making smoothies, light fat milk can replace cream and smoothie powder, effectively delaying the melting of smoothies and enhancing the flavor.
This is because the product appears very uniform micron-scale molecules after dual emulsification, which plays a good penetration and wrapping effect on the smoothie, thereby delaying the melting of the smoothie.
. Open the lid and use, store operation is more convenient, standard
For tea chain brands, simplification of store operation process is very important, and it is related to issues such as production speed and standardization.
Some stores use traditional plant-based powder to make cold drinks, and then use cold water to cool them down; while some stores use fresh milk to make milk tea, and also add light cream or condensed milk to enhance the flavor, which tests the store's drink mixer's ability to control the product.
Liquid light fat milk "ready to use after opening the lid". It can not only be used as an upgraded taste, but also as a core raw material, which saves complex operation steps, improves production efficiency, and also helps standardized operations.
liquid form, and you can also add proprietary health nutritional elements such as prebiotic , collagen , etc. according to consumer needs.
From the perspective of health attributes, smooth taste, convenient operation, etc., light fat milk is a milk base worth trying.
Supply chain upgrades in any market are worth paying attention to.
This time, tea brands and catering brands in the sinking market have completely replaced light fat milk, which makes me feel that the concept of "healthy consumption" is penetrated into people's lives more deeply.
At the same time, consumers' needs are also constantly refining, and more requirements are put forward in terms of raw materials, nutritional ingredients, taste, etc. The continuous innovation of
milk base will provide more ideas and possibilities for beverage innovation.
