Let’s continue to analyze the third trend of the development of the catering industry, that is, the proportion of retail in the catering industry will increase rapidly. Retail here refers to the entry of products produced by catering companies into the circulation market, neither takeout nor dine-in, but entering the retail circulation link.
Careers currently have very good retail sales and are basically chain restaurants with relatively large scale, such as Haidilao , Meizhou Dongpo and other Sichuan restaurants. Haidilao hot pot base was launched for sale very early and had good performance. Meizhou Dongpo's pre-made dishes, lunch meat and Qianhe soy sauce are all popular, and the best beverages among catering companies are Xibei Youmiancun's sea buckthorn juice, which focuses on the advantages of ingredients. In the current era of common and rampant colorants, preservatives and additives in beverages, there are only three ingredients: sea buckthorn juice, water and white sugar . The annual sales volume has been around 500 tons (dropped to 100 tons during the epidemic).
This is a well-made retail enterprise among catering companies in the past. They have their own professional dish R&D centers and production bases, as well as brand appeal. The retail market is not a piece of cake they value, but only responds to changes in customer and user needs. However, the epidemic has profoundly changed catering companies, causing many small and medium-sized enterprises to begin to consider diversified development and profit models. Therefore, some small and medium-sized catering specialty stores with R&D and formula advantages have also begun to cooperate with factories to standardize their own formulas, from seasonings to pre-made dishes, from semi-finished products to pre-packaging, and from previous sales in their own stores to full circulation channels. So we can see that many retail categories of catering brands enter supermarkets and e-commerce platforms, and even live broadcast platforms.
Beverages are of course also part of retail products of catering companies, but their weight is obviously not high. After all, the main battlefield of beverages in the market is large circulation. In addition to the unique advantages of scenes, catering companies selling beverages have no characteristics in the large circulation market.
After analyzing the development trend of the catering industry, we can conclude that the development trend of beverages in the catering industry is to deepen dine-in scenarios, and deepen the concept of healthy and delicious food and appetizing and greasy relief are the core ways out.
