The economy is developing rapidly now, and the market is updated and iterated quickly. In order to occupy the market, all industries have begun to join the ranks of " intravolume ", and various tricks of marketing, packaging and hype are emerging one after another.
liquor industry is no exception. storytelling , packaged is also a painstaking effort to make consumers pay for it. If the wine is really of good quality, we can still accept it. The most terrifying thing is the " cheating wine ". The wine has poor quality, and it all depends on storytelling or packaging and marketing with exquisite appearance. In the end, it is our consumers who cheat.
There are three types of liquors on the market that have good sales, but they are all made of liquors that are marketed through packaging. The quality of the liquor is really not good, and they are so scattered that they deceive consumers. Let’s see if you are still drinking it?
. gorgeously packaged OEM wine
In my country, a large part of the use of buying wine is Gift . Giving gifts naturally requires "good-looking". Not only must the quality be good, but the outer packaging must not be bad either. Therefore, some wines with exquisite and gorgeous outer packaging appeared, and many netizens joked that this wine may not be expensive yet.
. Many of these wines are made of authorized from large manufacturers, but the wine inside is inferior wine produced by some small manufacturers. With the OEM of large manufacturers and the gorgeous outer packaging confuses, some consumers are easily trapped in it and pay for it.
. Unpacked "gimmick wine"
mentioned the above and the opposite is true for the next one. This kind of wine directly eliminates the outer packaging , and the bottle body does not even have basic annotations. For example, the bamboo wine and homemade on the market are all said to be good wines, but in fact, we don’t know what they add to it.
①, bamboo tube wine promotes that the wine in the bamboo tube is sweeter and purely natural. The marketing gimmick makes everyone who hears it want to taste the " natural and fresh ". However, if you think about it carefully, will there be various unsterilized " microorganisms " on bamboo ? Real wines have corrosive . Is it OK to put them in bamboo? The answer is self-evident.
Some alcoholics also said that after drinking this kind of wine, they will feel burning and uncomfortable, and these symptoms are not available when drinking pure grain wine.
② and homemade wine are also very popular in the market. In everyone's perception, they are all real pure wines, so everyone doesn't care much about their lack of outer packaging, but what is contained in the fact?
In the production process, homemade wine often does not have its own set of process standards . It is difficult for wine to reach the unified . This is why many people think that the taste is always " to " when drinking it. Some homemade wine equipment does not meet the standards and cannot strictly filter harmful substance in the wine, which often leads to excessive formaldehyde. Who dares to drink such wine?
. "Old Wine" with stories
There is a kind of "Old Wine" that uses stories to package is also very popular on the market. It markets itself as a good wine buried deep underground for many years, and there are even some old wines with long hair. They all say that they are old wines, creating a mysterious , which prompts some curious consumers to always want to taste what the " old wine " tastes?
In fact, the storage of wine requires a very strict environment . Those wines buried underground, are isolated from the air for a long time, and will inevitably cause insects. The so-called old wine may not be able to drink, and the same is true for long-haired wine. The hair on it comes with various bacteria . Can it really be put into the mouth?
These old wines that rely on story marketing, it is better for everyone to stay away from it.
The market for liquor is complex and diverse. You must be careful when buying wine. Don’t fall into the trap of merchants. Here are some tips for choosing wine in :
When buying wine, look at the ingredients list first. If only water and other grains are marked on it, basically the wine made from pure brewing has not been gone.If there are edible alcohol or edible flavors in the ingredients list, put it down quickly. This is all blended wine.
If you really don’t know how to choose, you can try the following two wines. They are all wines that wine lovers have drunk. They have a good reputation, so everyone can drink them with confidence.
Wuling wine
This wine is considered a old-fashioned wine in Hunan . It was once a popular existence. It has developed to this day, although its reputation is not as good as it was back then, but in terms of wine quality, it has been consistent.
This wine has a strong aroma, soft and not irritating at the mouth, with a slight sweetness and no spicy throat. Take a sip and it will remain fragrant for a long time, and it will not be delicious.
Fengyunjiangfu Father, sealed
This wine is very popular in Guizhou locally, and some wine lovers who have drunk this wine are amazed.
This wine brewing process is and more than 100 kinds of . The new wine is produced for a year, and then it takes for 15 years to store before it can be mixed into 2-year-old . The wine brewed is rich and full.
In particular, Mr. Li Changshou, the brewer of this wine, is the son of Li Xingfa, the father of the generation of sauce-flavored , Li Xingfa, who was praised by Moutai as the " lifelong honorary director " and was praised by later generations for his research and discovery of the three typical of sauce-flavored wine.
Now, in order to retain his father's taste of the father, Li Changshou has made this wine of Didi Pure Grain. This wine is smooth and not choking, sweet and refreshing, and has a rich fragrance. If you drink it, you will feel comfortable in body and mind, which is very worth buying.
