liquor is a great pride of the people of our country. It not only has a large number, but also has a large number of famous liquors.
There are famous wines in almost every place in my country, and wineries of all sizes are scattered. Looking at the long history of my country's liquor, there are four famous wines , eight famous wines, thirteen famous wines, and seventeen famous wines. Competition among various wine companies is fierce, and if you are not careful, you will fall behind other liquors.
The development of liquor is not only more than quality, but also business strategy. Some famous liquors have quality, but lack business strategy, and will eventually be surpassed by other liquors. Just like the two major "fall" famous liquors that I want to talk about today, it was well-known in the glory, but now no one asks on supermarket shelf , do you know which two major "famous liquors" it is?
①Songhe Grain Liquid
Songhe Grain Liquid once set off a craze in Henan, and in the glorious period, he also challenged Moutai. Songhe Grain Liquid's popularity was after it became the "Top 17 Famous Wine in China" . Under the influence of the famous wine effect, and the wine quality was also very good, which was popular all over the country for a while.
In the 1990s, the Henan liquor market ushered in a great opportunity. Songhe Liangye, as the representative of Henan liquor, took the "Chinese famous wine" "last train" . For a long time, Songhe Liangye won both fame and fortune.
says that it is easy to float after staying at the top for a long time. This is the case with Songhe Grain. I thought that after I reached the throne of "Chinese Famous Liquor" , I could rest assured. Unexpectedly, the liquor market changed rapidly, and the updates were very fast. The unchanging Songhe Grain was quickly replaced.
The glory of Songhe Grain has only lasted for 3 years. When foreign wines poured into the Henan liquor market, Songhe Grain was still immersed in its own joy. A large amount of liquors embarked on the road of advertising, while Songhe Grain still insisted on "The fragrance of wine is not afraid of the deep alley" , and soon became submerged in the tide of advertising wine. So far, Songhe Grain has no reputation, and no one asked if it was placed on the shelves of supermarkets in other places.
②Quanxing Daqu
Quanxing Daqu once surpassed Moutai , "Feature Quanxing, everything will prosper" . I believe many older generations remember this advertising slogan. At that time, Quanxing Daqu was the second only to the status of the second largest number of people at that time. On Wuliangye , China held the second national wine review meeting in 1963. Quanxing Daqu, as a representative of strong-flavored liquor, was selected as the "Eight Famous Liquors in China" , which is as famous as Maotai, Wuliangye, and Luzhou Laojiao . It was selected as the fourth national wine review meeting again at "The Thirteen Famous Liquors in China" .
has been rated as a "famous Chinese wine" many times. Its future was originally bright, but later the emergence of Shuijingfang changed the fate of Quanxing Daqu. Shuijingfang can be said to have changed a new identity to Quanxing Daqu and focuses on the high-end market, while Quanxing Daqu is sticking to the mid- and low-end market. After Shuijingfang became popular, Quanxing Daqu was gradually forgotten by people. Later, because of poor management of the winery, both Quanxing Daqu and Shuijingfang gradually fell. Now both are accumulated dust on supermarket shelves and are ignored. The fall of
or more wines has also given many inspirations to other liquor companies. If they remain unchanged, they will only be eliminated. On the basis of ensuring the quality of the wine, keeping up with the development of the times is the best development path. Let’s look at other liquors in my country’s liquor market. There are still many liquors like Songhe Liangye and Quanxing Daqu, such as Huanghelou wine in Hubei, Kongfu Banquet wine in Shandong, and Yuande Futai wine in Guizhou.
Huanghelou wine
Huanghelou wine is produced in Wuhan, Hubei Province. It is an old-fashioned wine with a long historical background. Its predecessor was Hanfenjiu. It combined the characteristics of Shanxi Fenjiu and was shortlisted for the ranks of "Chinese Famous Wine" at the 4th National Valuation Review Conference, and was side by side with Moutai and Wuliangye.
This wine has The profound cultural heritage of . At its peak, sales exceeded 1 billion for three consecutive years. Later, because of the poor management of the winery, the system reform failed, and faced bankruptcy several times. After changing hands many times, its fame was greatly damaged, and now almost no one knows it.
Yude Taiwanese wine
Although this wine is not as famous as the above wines, its development path is very similar to these famous wines. It is all because of poor management of the winery, which makes it unrecognized by good wines.
This wine is known as "Little Moutai" in the southern region. Because from the raw materials, koji, and then to the process, they are all the same as Moutai liquor . Therefore, the brewed wine is nine-point like Moutai . has a strong sauce flavor, the wine is mellow, delicate and elegant, and has good palatability. The aftertaste is filled with the burnt and bitter taste of chocolate, and the sweetness is obvious after drinking.
The quality of this wine can be said to be the best, but in terms of publicity, there are still many things that are not done properly. It is difficult to get out of the south by just word of mouth among drinkers.
In this era of famous wines, even good wines with excellent quality are afraid of deep alleys. Only when quality and publicity are equally important can good wines go out and be seen by more people.
