Why is there no one eating Shaxian snacks that people all over the country have eaten now? Four reasons make diners feel sad
Shaxian snacks, known as "national food", have stores all over the country. According to the Baidu map, there are currently 25,826 stores nationwide, from big cities to small counties, none of them are missing.
Shaxian snacks have many varieties of dishes, cheap prices and good taste. In addition to the "Four King Kongs" steamed dumplings, flat meat, noodles, and stew jars, fried rice, iron plate rice, and rice with rice on the cover, they once gained a very good reputation. Many people's breakfast, lunch and evening meals are solved in Shaxian snacks, which are very popular.
But in recent years, the business of snacks in Shaxian has gradually declined. From crowded to neglecting, what is going on?
Although the dishes of Shaxian snacks have increased, they still cannot retain diners. In fact, Shaxian snacks are neglected by people, for only a few reasons.
I have a friend who runs a Shaxian snack. The business has been good in the first few years. In recent years, the business has plummeted, especially this year, it has reached the point where it is about to be transferred. When he talked to him, he said something, which made people feel helpless. No wonder the business is getting worse and worse. Let’s take a look together.
[Analysis of the reasons why Shaxian snacks are no longer in the scenery]
1. The brand protection is not enough
When it comes to Shaxian snacks, it is estimated that everyone in the country knows it. It is said that there are more than 25,000 stores across the country. This is actually a real franchise. There are also some "counterfeit stores", which have more than franchise stores, reaching more than 60,000, which means that the fake one is three times the real one.
Although the trademark of Shaxian Snacks was registered in 1997, more than 20 years later, Shaxian Snacks across the country are still mainly copycat and self-operated stores, and have not formed the brand effect that it should have.
Those real franchise stores were also cheated by these counterfeit stores, resulting in the business of counterfeit stores being better than regular stores.
2. There are many dishes, but lack of characteristics
. What made Shaxian snacks make the fortune are the four great kings: steamed dumplings, flat meat, mixed noodles, and stewed jars. You should know that the times are developing very fast now, and the pursuit of food is getting higher and higher. Shaxian snacks are also increasing in the number of dishes, but they are blindly following. The dishes added to
are all available in other places, such as fried rice, fried noodles, etc., and are also available in street stalls. There are also braised food, tinned rice, stewed soup, etc., which can be eaten elsewhere. In addition to the original 4 King Kongs, they have not formed their own characteristics at all. In recent years, they have also added braised chicken . Can't we eat it directly by braised chicken rice ?
does not have its own characteristics and is destined to be abandoned by diners. After all, we will not be satisfied with food.
3. Prices have increased, quality has decreased
In recent years, I went to eat Shaxian snacks. The biggest change is that the price has increased. Wontons were originally 3 yuan per bowl, but now they have increased to 6 yuan. The quantity is still so much, but the quality has decreased. I have eaten it several times and feel that it is not as good as before.
and steamed dumplings have also increased the price. The steamed dumplings that are not as popular as Xiaolongbao, only 7 to 8 pieces in a basket, and the filling is very small, but it costs 5 yuan. It used to cost a few dollars, but now it costs more than ten dollars, and it is still not enough to eat, so diners are naturally unwilling to visit. After eating wontons for so many years, I personally think it’s enough to just 3 yuan per bowl. I will definitely not eat them if the price increases.
4. High competitive pressure
Almost every month, there will be an internet celebrity delicacy coming out to reoccupy people's stomachs. As a "veteran" in the catering industry, it is difficult for Shaxian snacks to get a piece of the pie in the torrent of the times.
People are always willing to pay for novel things and are unwilling to pay more for old things. Old rivals Lanzhou ramen, braised chicken and rice, and spicy hot pot are not good either, so if you want to survive in the competition, you must innovate, but they cannot innovate because once you innovate, you will not have their own characteristics.
For example, Shaxian snacks sell spicy hot pot, which is a bit inappropriate. How to stick to your own characteristics and innovate on this basis is the way they need to go. As long as it is a good innovation, diners are still willing to spend money.
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