As we all know, Henan is a major liquor consumption province in my country, but the relationship between Henan and liquor is far more than just "consuming and being consumed".
There is a saying in the liquor circle: " is part of the history of Henan wine and half of the history of national wine." This shows the importance of Henan wine culture in our country's wine culture.
However, in today's Henan liquor market, there is such a strange phenomenon - whether it is large supermarkets or small street shops, the most eye-catching wines on the shelves are foreign wines, and Henan wine drinkers drink them most often. It’s also foreign wine.
can't hold its own territory in its own field. Is Yujiu really so unsatisfactory?
I just learned today that Henan wines were very popular in the 1980s, and two of them were ranked among the "Famous Chinese Wines". But now, why don't they welcome visitors, and even Henan people don't drink them?
The former "Henan Wine Brother" - Songhe Liangye
In the mid-1980s, Songhe was rated "Henan Famous Wine" with its excellent wine quality, and in the late 1980s It won the gold medal at the 5th National Wine Appraisal Conference and became "Chinese Famous Wine" .
The famous wine effect coupled with the advertising slogan of " running around, drinking Songhe's good wine " has put Songhe Liangye on the "peak of wine." Sales increased from 200 million in 1991 to 690 million in 1993, and Henan's real "Liquor No. 1" was born.
However, the prosperity of must inevitably decline and is the development law of almost everything, and Song He is no exception.
The Struggle of the Zhongyuan Wine King
After experiencing a short period of glory, Songhe began to decline in 1994.
After the opening of the market economy, major wine companies have targeted Henan, a must-win area. However, Song He rested on his laurels and did not realize that the crisis was coming - did not accept the move and should not compete with .
By 2001, Songhe’s sales were even less than 150 million.
The following year, Furen Pharmaceuticals invested in Songhe, bringing new hope to Songhe.
With the support of TV commercials and movies, Songhe achieved annual sales of 2 billion in 2009, and became the only designated wine for the Henan Pavilion at the World Expo. However, such glory did not last too long. Long.
A year later, Furen encountered a crisis, so Song He’s wine making equipment and wine storage tanks were mortgaged. Unfortunately, the loan has not been repaid yet, and Song He is almost the same in the Henan market. The state of disappearing.
The golden brand of "Chinese Famous Wine" has not made its road to revival smoother.
was at its peak when it debuted - Baofeng Liquor
In the 1980s, there were two fragrance liquor giants in our country, one was Fenjiu which is still firmly on the throne, and the other is Baofeng Liquor, which has now declined.
Like Song River, Baofeng Wine won the gold medal at the 5th Wine Appraisal Competition in 1989 and became the only "Chinese Famous Wine" in Henan. At that time, the three varieties of Baofeng Wine also became national standards. Sample wine , so pretty.
Taking advantage of the popularity of "famous wine", Baofeng Wine began to expand its production scale , not only quickly seizing the provincial market, but also getting a share of the pie outside the province. But precisely because of its rapid expansion, the capital chain began to tighten.
日博西山
In 1997, Baofeng Wine began to restructure, but it was not successful and it did not take long before it was riddled with debt. In 2001, in order to get out of the dilemma of unsalable products and declining profits, Baofeng cooperated with Jianlibao under the guidance of the local leadership team.
thought it was a strong alliance, but unexpectedly they both fell.
Jianlibao itself has no experience in making wine, but it still followed the trend and let this former "light-flavor wine giant" start making strong-flavor wine. As a result, the strong-flavor wine was not made, and the light-flavor brand was no longer bright.
Later, Jianlibao transferred 85% of its shares to Jieshi Group.
has reached this point, and the restructuring of Baofeng Wine is completely over, but its development is still not smooth. Even if it later cooperated with Fat Donglai to launch "怼jiu", it did not cause much waves. .
"Chinese famous wine" has fallen to this point. There is really no way to express this regret.
Taking a closer look at these two famous wines in Henan, it is not difficult to find that their biggest failure was in their operations - was not sensitive to changes in the industry and had no reasonable countermeasures after the crisis occurred, which eventually led to a complete collapse.
In fact, there are countless similar wines across the country, one of the typical ones is Quanxing Daqu .
After the Shuijingfang site was excavated, I thought I could rely on this brand to join the high-end ranks, but there was no good resource planning from the beginning to the end, and the resources were seriously tilted to Shuijingfang . The result is that no one knows from now on. Quanxing . The painful lessons of
are still vivid in my mind, but those who took detours still keep going, just like Guizhou’s Mutai Houdao Wine .
and Moutai share 12987's Daqu brewing process and unique brewing conditions. The finished wine is delicate, with an elegant sauce aroma, a mellow entrance, and a long finish .
It should have soared into the sky, but it just didn’t work out in terms of publicity. Its brewer, Feng Xiaoning, is a disciple of Li Xingfa, the old director of Maotai. Although he is a good brewer and bartender, he really lacks some industry acumen.
Therefore, this wine is still popular in Guizhou to this day. Although it has a good reputation in the local area, its reputation only ends there.
It is a pity that good wines have declined, and it is also a pity that good wines have been buried. I hope that in the future, these truly good wines can manage their wine quality with both hands, so as not to become dusty and live up to their love.
