Baijiu is China's national liquor and has a profound cultural heritage and a unique historical position. Chinese liquor culture has been around for thousands of years. Among the nearly 600 million drinkers in my country, middle-aged people account for 70%, and young people account for a minority. Nowadays, those born in the 90s and 2000s are very "indifferent" to Chinese liquor. They don't like drinking it more and more, and they still relegate it to "the cold palace" ?
For a long time, traditional Chinese liquor has mainly focused on the history of the product itself, the inheritance of craftsmanship and the accumulation of traditional culture, and maintained its own brand tone through culture and price. But for young people, their consumption propositions are more personalized and must be in line with their own preferences. In fact, young people don’t like to drink liquor, probably for the following reasons: Liquor has high alcohol content, insufficient consumption power, dislikes the wine table culture, few drinking scenes, and old bottle packaging...
Wine carries changes in social roles. It has a cultural scene and is also a window to observe the logic of social operation. Young people don't like to drink liquor, which actually has an implicit message: Young people are rejecting a certain utilitarian and purposeful social model, and are choosing to prefer a more relaxed and comfortable life.
However, Chinese liquor still stands out in the wine industry. Liquor is still the mainstream consumption for business banquets, gatherings of relatives and friends, and weddings and weddings. As people born in the 90s and 00s grow older, due to work demands, performance sprints, career development, promotions, etc., they will gradually accept the wine table culture. If they need to negotiate, drink first; if they want to sign a deal, drink first. Wine table culture will gradually be integrated into their business negotiations and business dealings. Drinking Chinese liquor will help to promote customer relationships and complete performance indicators to a certain extent.
In addition, those born in the 1900s and 2000s will also start to pay attention to their physical health, and will pay more attention to the health attributes of Chinese liquor. Really good Chinese liquor is made of grain essence. Traditional Chinese medicine is added in the process of making koji. Traditional Chinese medicine can provide vitamins, aroma components, etc., and promote the growth and reproduction of microorganisms in the wine. At the same time, it can inhibit the growth of harmful substances and make people drink it. No , dry mouth, , no headache.
Drinking Chinese liquor will gradually become an indispensable part of 90s and 2000s business activities and social activities. As the saying goes: no party is complete without wine. How to choose and drink Chinese liquor that is good for your health at a banquet where people are changing glasses and drinking wine, so that you can drink as much as you want without harming your health?
html China’s “new national standard” for liquor will be officially implemented on June 1, further standardizing China’s liquor production and brewing technical standards, and allowing the market to develop sustainably and healthily. The main changes in the "New National Standard" are as follows: Liquor must use "grain" as the main raw material , Liquor must not use food additives , Flavored liquor will be removed from the liquor classification, making it clear that it belongs to prepared liquor .
Good liquor is made from 100% pure grains. It does not add flavors, pigments, blending, etc., so you won’t get drunk after drinking it. Guitaizu Maotai Liquor originates from the 7.5 square kilometers core liquor production area of Moutai Town, Kweichow. Every drop is brewed from pure grains, with 0 additives and no blending. It follows the ancestral tradition of national liquor master Zheng Yixing and is of the same origin as Maotai Liquor. "Zheng's 117 koji-making formula" is brewed in accordance with "12987 Daqu Kunsha Craftsmanship" . It is a natural and authentic Mao-flavored sauce wine.
A glass of good wine makes a lifelong friend, Guitai Zujiang Wine hopes to use a bottle of good wine to bring together people with lofty ideals, so that every family can drink healthy and good wine and build a healthy ecology together. Now located in the core production area of Maotai Town, Maotai-flavor liquor , with an area of 37.5 square kilometers, Guitaizu Liquor Industry has an open and favorable investment policy. Family members who love health and drink have joined in one after another. Guitaizu Baizhuang Qianjiao sincerely invites friends from all over the country to join us, seize new development opportunities, work together to win a new future, and create a healthy economic ecology worth hundreds of billions.
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