Dandan noodles are spread all over Sichuan. Why are they not popular across the country? Staff: 4 shortcomings drive away customers
China is a big country, and each region has its own specialties. As a foodie, the place I most want to visit is Sichuan, which is full of delicious food. Speaking of Sichuan, there are many delicious foods. People will think of various Sichuan hot pot and other delicacies that are famous at home and abroad.
But in fact, there are many snacks in Sichuan, among which Dandan noodles are the best. Dandan noodles can be found in every street and alley in Sichuan, and locals will never get tired of eating them from morning to night.
Sichuan Dandan Noodles are so delicious and can be found throughout Sichuan, so why haven’t they become popular across the country? Faced with this problem, Zhang Feng, a resigned employee, said: There are four shortcomings that limit its development and drive away customers.
Shortcomings 1. A mixed bag of good and bad, lack of standards
Zhang Feng said that Dandan noodles are a snack with a rich history. Legend has it that there was a small vendor named Chen Baobao in Zigong, Sichuan, who carried a burden and sold noodles through the streets every day. Because the noodles taste very good, more and more people eat them, so people call this noodles: Dandan noodles.
Since then, the delicacy of Dan Dan Noodles has become popular. The reputation of Dan Dan Noodles is getting bigger and bigger. Now many customers come to Zigong City and want to eat Dan Dan Noodles. Seeing that it is profitable, Dan Dan Noodles are sold in the streets and alleys. Sprung up like mushrooms after a rain.
Some merchants have never even tasted authentic dandan noodles. They just make them according to their own understanding. The business is also booming. Over time, this industry has become a mixed bag. There is no unified standard for the production of dandan noodles, and each store makes it. The flavors that come out are different.
Every family claims that it is authentic, but in fact the authentic method has been lost long ago. Nowadays, Dandan noodle merchants can just boil water in a pot and cook the noodles endlessly, so you can imagine the taste of the noodles that come out.
Shortcomings 2. Single menu
Zhang Feng said that Dandan noodles were originally a snack type of food. When Chen Baobao went around the streets, he only sold a kind of pasta along the streets, and there were no other dishes to go with it.
This results in a very single menu of Dan Dan Noodles. Although Dan Dan Noodles are indeed delicious, due to the lack of innovation in dishes, the product is too single and many non-local consumers get tired of it after eating it twice.
No matter how delicious the food and snacks are, if you don’t grow up eating them, you will easily get tired of them. If Dandan noodles want to become popular all over the country, the current single dish must be improved and upgraded, and the taste in markets across the country must be improved. Carry out localized research and development, only in this way can we impress the stomachs of outsiders.
Shortcomings 3. Price difference, the price is getting more and more expensive
If a gourmet snack wants to be popular all over the country, it must either have great appearance or a special taste, such as snail rice noodles become famous for its smell , and Dandan noodles are not only sold differently, but also do not have a "special taste" that consumers can remember.
In addition, the price of dandan noodles is getting more and more expensive nowadays. From the original four or five yuan to the current price of more than 10 yuan, while the price has increased, the portions have become smaller than before.
Many customers complain that the taste of Dandan noodles is getting worse and worse, and the price/performance ratio of Dandan noodles is getting lower and lower. For many consumers, a bowl of Dandan noodles costing more than 10 yuan is not as good as eating a bowl of three fresh noodles.
Shortcomings 4. The competitive advantage is not obvious
Nowadays, the competition in the catering industry is very fierce. With the development of short videos, various Internet celebrity delicacies and snacks are emerging in an endless stream. The competitive advantage of Dandan noodles is not obvious, and the taste is not much different from other noodles. The big difference is that the appearance of the dishes is not very good.
These four shortcomings drove away customers and restricted the development of Sichuan Dan Dan Noodles. Although Dan Dan Noodles are all over the streets and alleys of Sichuan, they have not become popular across the country.
With the development of time and the continuous changes in the dandan noodle industry, I believe that one day, Sichuan dandan noodles will be as popular as Sichuan grilled fish , maocai and other delicacies across the country.
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