Sorry, you may not know anything about Shaxian snacks

A kitchen, a few simple tables, the owner is a couple, one kneads noodles and one wraps wontons. There is a large menu on the wall with classic traffic lights and colors. Looking around, most dishes only cost a few dollars.

In the city where you live, there must be such a 沙县美食.

Statistics show that there are 66,000 stores in Shaxian Snacks across the country, 5 times that of KFC and 10 times that of McDonald’s. ! And this number does not include those cottage shops that are not opened by people in Sha County.

The golden signboard is plastered all over China. A city without Shaxian snacks is destined to be soulless.

can be clicked to view the larger image▽

4da, no matter which city is in 1a, indeed, All have its presence. It stands to reason that Shaxian snacks, which have become bigger and stronger, should gradually become like high-end restaurants.

But it is not!

has been like a day for decades, never renovated;

other restaurants have risen so expensive that they can’t afford to eat,

their home Steamed dumplings are still six dollars a cage ;

Other restaurants have already piled up sauces,

them家 has and only peanut sauce ,

Oh, I almost forgot a Homemade Chili Sauce ;

Other snack bars are already in operation,

They still Husband and wife partner open shop ;

……

Despite this, Shaxian snacks still earn billions a year, ranking first in the Chinese snacks. Not a chain store but doing chain store things, unorganized and disciplined!

Some people call Shaxian snacks "a mysterious force from the East", not only winning by quantity, but also rushing out of the country to make Chinese snacks a long face: Only 3 hours after opening a store in the United States Forced to close the door. No way, the ingredients are all sold out.

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Shaxian snacks are so hot! Most people have eaten it, but there are still questions about this "earth-flavored snack bar":

"Where is the Sha County?"

" What can open so many stores across the country?"

"Huh? It actually opened to a foreign country?"

"Are the prices in foreign Shaxian counties the same as the domestic price?"

"Is there only peanut butter in foreign Shaxian?"

……

Okay, Mr. Gonghe wants to talk to you about the overlord of this snack bar today-沙县Snacks .

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"Make Shaxian snacks, just to escape to save your life"

Shaxian has four treasures: wontons, noodles, stew pots and steamed dumplings. Today's customers eat with relish, but who would have thought that the Shaxian snacks were forced to make a fortune.

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Someone came out to start a business, and they used a sum of savings to fight for it; Shaxian snacks are different, it is all because the money has been The pit was so lost that he had no choice but to open a roadside stall and escape to save his life.

how do you say?

Shaxian is actually a small county in central Fujian, but there is no denying that the villagers there seem to be born to make snacks. And speaking of Shaxian snacks, one has to mention one person: 邓世奇.

邓世奇▽

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04a7Local The "bidding fair" prevails.

What is this "standard meeting"? At the beginning, it was a "mutual aid association". Everyone put in a little money, borrowed it for urgent use if necessary, and repaid the money on a monthly basis (huh? It sounds a bit like a x chant), and you can earn a little interest when you get the money back.

Money can make money. Who doesn't want such a good thing? Deng Shiqi is no exception. At that time, Deng Shiqi engaged in photography in the county town, and his wife also opened two shops in the county town. The family can earn one or two thousand yuan a month, which was really moisturizing at the time.

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In order to have more money to build buildings in the county, he joined many bidding associations at the same time, and the money was asked for relatives and friends Borrowed. However, it was not only the "Biaohui" that made people crazy in Shaxian, but also gambling.

Later, Deng Shiqi joined the 29 bidding meetings, all of which had problems and lost money. I owe one to two thousand to relatives and friends. What an astronomical figure was this year.

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As a last resort, he sold both stores in exchange for 30,000, and repaid some necessary debts, leaving only 5 thousand.

What should I do if I owe this ass debt?

Hearing that there were people in the village making snacks, he resolutely bought a train ticket to Xiamen, took his wife, and ran away.

In order to pay off the debt as soon as possible, Deng Shiqi thought whether or not to make snacks. But the first store was not found smoothly. lost the deposit, but the landlord sublet the house to others, and all the money he brought out was gone. That day, the couple squatted in front of the store and wept bitterly.

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How about setting up a stall? Four bamboo poles propped up the plastic sheet, prepared a few stoves, as well as kitchen knives, rolling pins, mandarin duck pots, wooden mallets that were brought out at the time of the escape. put up a roadside stall .

Later found out that they didn’t make much money, so the couple asked a friend in Xiamen to pool the money and helped open a store, On the first day, the turnover reached 388 yuan.

Of course, there are many migrant workers in Xiamen, and Shaxian snacks are delicious and cheap and very popular. Within a few years, they opened four more stores in Xiamen, and their business was extremely hot.

This incident spread back to the village, and more and more people ran out to make Shaxian snacks, and basically they were all In the form of a "family business", it is actually a husband and wife file.

Shaxian snacks, starting to rush out of Shaxian.

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"Open a Shaxian snacks, reward 3000 yuan"

As for today, why can Shaxian snacks spread all over the country ? The local zf really contributed. Do you know how hard Shaxian zf has done to promote local snacks?

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Over the past 20 years, 8 sets of snack teaching materials have been written, free apprentice training , and craftsmanship in Xiaxiang Village. In addition to helping others, money is not a problem.

In 2004, Shaxian snacks entered the Shanghai market and opened a store, 县zf subsidy 1000 yuan ; in 2007, Shaxian snacks opened to Beijing, the top 100 stores, Shaxian zfEach shop subsidy 3000 yuan .

What's more, the cadres in the towns and villages can also go out to open shops, 留职留职, as long as you make money, get promoted!

Going out to Kaisha County snacks seems to be a top-down mission for the entire county. This rate of spread can be imagined.

It’s interesting to hear that Zhensha County snacks can only be opened by Sha County people; if you are not from Sha County, but you really want to open a store, you can! Marry a Shaxian wife.

In addition to the aggressive zf, the efforts of Shaxian Snacks cannot be ignored.

亲民的价 is well known. In the 1990s, the slogan of Shaxian Snacks was: "One yuan to enter the store, two yuan to eat, five yuan to eat well". Until now, Jun Gonghe went to Shaxian County to buy a steamed dumpling for 6 yuan, located in Shenzhen.

Although the price has increased, it is still the last obsession of the pauper.

Secondly, the target population of in Shaxian County is very wide. : migrant workers, students and other low-income groups are its targets; although the store is not large, generally 30 or 40 square meters, but都 is opened in a place with heavy traffic, .

Speaking of its production, is all too ordinary food . Those who want to open a shop can open a shop after a period of training. It is not difficult.

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As for management, it is usually a husband and wife file. There is no need to hire people. When you are too busy, you can bring a few relatives from your hometown.

Speaking of which, do you feel that you can start a business? ! Hey, don't worry, today's Shaxian County has a different value.

03

The "earth-flavored snack bar" out of Asia

Don’t know, it turns out that Shaxian snacks It has already broken out of Asia and entered Japan, the United States, France, Portugal, Malaysia, Australia...amazing!

The first foreign store opened in 日本.

104 The one-month tasting activity is to take care of the tastes of Japanese and Chinese in Japan to determine the final dishes. It's really sweet.

Even more surprising is the poster of the Japanese shop!

4da4da#588da#0a1a0#4d4da#588 has become a high-end restaurant that only the rich can eat. A serving of noodles is $3, and a serving of steamed dumplings is $5.99. Gonghejun smiles heartily.

Although we thought it was expensive, the new store was forced to close after only three hours after opening. The reason was that there were too many people and all the ingredients were sold out.

U.S. Shaxian Snacks High Paste Menu▽

Sand County Snacks from Portugal The star shop of "Everyday Upward".

Shaxian snacks are good at making some changes according to local conditions. Because the locals in Portugal particularly like to eat fried food, they specially introduced two new dishes, "Fried Flat Meat" and "Fried Spring Rolls" dish.

In addition, there are also French and Australian stores...

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Australian shop▽

Chinese local snacks can be opened abroad, of course, and they are so popular. A thing to be proud of.

Many people call Shaxian snacks “KFC” and “McDonald’s” in China. But in fact, it still has a long way to go before it can afford this honor.

When I was a child, I was studying in a small town. Because I was not used to the food in the cafeteria, I often went to the Shaxian snacks in front of the school secretly to add meals.

When I grew up, I wandered among the high-rise buildings in the city, saw the traffic, and passed by a Shaxian snack by accident. I walked in slowly and ordered a bowl of hot wontons while eating While listening to the people around me talking about interesting events that happened this day.

When the whole city is boiled with busyness, who doesn’t love this small shop full of fireworks?