Introduction: A wine brand in Hebei has "fallen". He once led China's time-honored brands, but now he is getting "looked down" in supermarkets.
The brewing of liquor in my country has a long history, and the liquor culture has a long history. During this process, some liquors can survive to this day. While lamenting their long history, the editor is even more emotional about their current encounters in the market.
With the continuous development of wine-making technology, wine-making is no longer very difficult, and even some small private workshops can make their own wine. Those once-splendid historical wines have gradually been left out in the cold due to improper management and insufficient publicity, and not many of them can be active in the market.
Nowadays, when people talk about winemaking holy places, they only mention places like Guizhou and Sichuan. After all, Moutai and Wuliangye are just facades, and it is indeed difficult to refute them.
But China’s famous wine holy places are not just Sichuan and Guizhou. For example, Hebei Province is also a major wine making holy place in my country. It is also one of the birthplaces of my country’s wine making technology.
Hebei Province also has a long history of wine making, and there are many famous wines in Hebei. Although they are not as famous as Maotai and Wuliangye, they are still well-known in the local area.
For example, Liu Lingzui in Xushui, Hebei Province is also one of the first batch of Chinese time-honored wines. This wine also has its own ancient encounters and has a long history of development. In the Xushui market, this wine is still relatively common, but outside of Hebei, no one seems to care about this wine. From the clouds to the soil, what exactly has this wine experienced?
1. The name is derived from allusions and the reputation rises.
The name of this wine comes from a legendary story, namely: Liu Ling visited a friend and drank for three years. Liu Ling was one of the Seven Sages of the Bamboo Forest during the Wei and Jin Dynasties. It is said that he traveled thousands of miles to Xushui, Hebei Province to visit an old friend. It happened that his old friend was brewing wine, so he drank several large bowls and stayed drunk for three years.
We don’t know whether the legend is true or not, but what is certain is that Liu Lingzui was indeed produced in Xushui. In the 1970s, winemakers improved the craftsmanship of Baoding Daqu and borrowed the allusion of Liu Lingzui to Wine naming.
2. The facade of Hebei wine, five firsts
After Liu Lingzui became famous, he once propped up the facade of Hebei wine. With the blessing of historical allusions and Xushui's inherent wine-making advantages, Liu Lingzui was even more famous. The altar attracts many drinking friends to come here.
has also won a series of honorary titles: "The No. 1 Historical Famous Wine in Hebei", "The No. 1 Wine Forest in China - Wantan Wine Forest", "The No. 1 Collection of Wine in the Sea", "The No. 1 Ancient Shaoguo in the World" and "The No. 1 Wine Taster—— Liu Ling" and so on.
3. Falling from the altar, no one cares about it
At his peak, Liu Lingzui was also rated as "The Wine King of Yanzhao" and "Hebei Famous Wine" . It is a must-have for locals during the New Year and festivals, and for welcoming relatives and friends. liquor. But the good times did not last long. The market changed dramatically in the 1990s. Liu Lingzui, who relied on traditional management, was in trouble and was heavily in debt.
can be said to have fallen from the altar. After two changes of ownership and more than ten years of development, Liu Lingzui finally reversed its losses and started to develop again. However, the reputation of is not as good as before, and few people are interested in in the market.
The development of Liu Lingzui is really disappointing. In today's market, improper management, production violations, or insufficient publicity may push a wine into the abyss.
Today’s liquor market can be said to be a hundred schools of thought contending. Liu Lingzui also reflects the current situation of most "historical old liquors", such as Chongqing Taibaijiu, Henan Songhe Liangye, Hubei Zhijiang Daqu , etc. This is the case for old liquors. The decline seems to be silent. Along with the decline of old wines, there is the vigorous development of new liquors, just like the following two liquors.
① Yuande imitation Taiwan wine
This wine is produced in Maotai Town, Guizhou Province. It is also a sauce-flavored liquor . Among the many sauce wines in Guizhou, Yuande Moutai breaks into the market as a dark horse. It is favored by the majority of consumers.
This wine is slightly yellow in color and slightly sour in taste. is rich in sauce aroma, delicate in the mouth, mellow and refreshing, and has a long aftertaste. is a high-quality sauce wine worth trying.
② Laimao
This wine is produced in Moutai Town, Kweichow. It is also one of the Moutai series. This is a Maotai-flavor liquor. It is also very popular in Guizhou. It is also very particular and strictly cracks down on counterfeit brands. is a Conscience sauce wine.
Conclusion: That’s it for today’s sharing. What are your different views on Liu Lingzui’s current situation? Welcome to leave a message and share your opinion in the comment area!
