Another famous wine in Chongqing has declined. It was once a supplier to Jiang Xiaobai, but now it is placed on the edge of supermarkets and no one cares about it. Why is this? Speaking of the provinces with the largest liquor production and the best quality in China, everyone wi

Another famous wine in Chongqing has declined. It was once the supplier of Jiangxiaobai , but now it is placed on the edge of the supermarket and no one cares about it. Why is this?

Speaking of the provinces with the largest liquor production and best quality in China, everyone will definitely think of Sichuan. Sichuan not only has the largest output of base liquor in the country, but is also one of the provinces with the largest number of famous liquors.

However, Chongqing, which was once a part of Sichuan, has not inherited Sichuan's wine-making skills well, and it still does not have a famous wine with great influence and good reputation.

Some people say, isn’t Jiang Xiaobai? Jiang Xiaobai is indeed a relatively unique existence in today's liquor market, but among drinking friends, its reputation is not that good.

The root cause is that Jiang Xiaobai’s brewing history is relatively short and he has no background, which makes it difficult to improve the quality of his drinks.

In 2012, Jiangxiaobai was just a channel brand wine. It was a small wine co-operated by Jiangxiaobai's boss Tao Shiquan and Jiangjin Winery.

Jiangjin Winery is responsible for production, and Tao Shiquan is responsible for sales.

This person has an excellent talent for Chinese language, and he can express all kinds of chicken soup casually. He used his talents in brand promotion and wrote some nonsense phrases about chicken soup. Jiang Xiaobai immediately broke out of the circle and was sought after by young people.

In just one year, Jiang Xiaobai's sales reached 50 million, and Jiangjin Winery was jealous.

I made the wine, you just put a brand on it, I can copy your marketing, but my winemaking skills are not something you can learn.

So Jiangjin Distillery created a product with a very similar packaging and name to Jiang Xiaobai - Xiao Jiang Bai.

Obviously, those who make wine in will not necessarily sell wine . Xiao Jiangbai is no longer visible in the market, and Jiang Xiaobai’s sales have already exceeded the 2 billion mark.

In fact, Jiangjin Distillery has a very long history. As early as 1908, in Baisha Town, Jiangjin, a shochu distillery called "Hongmei Caofang" began brewing Xiaoqu Qingxiang Liquor, which is very famous.

There is a Donkey Creek next to in Baisha Town. The water is clear and sweet, making it an excellent water source for wine making. Moreover, the quality of sorghum irrigated with this water is better than others, so the winery chose to be built next to the stream.

In 1944, the patriotic general Feng Yuxiang came to Jiangjin. After tasting Jiangjin Laobaigan, he praised it repeatedly and praised "good water is not as good as Donkey Creek, and good wine is not as good as Laobaigan", which made it famous.

After the founding of New China, Jiangjin Laobaigan won the title of excellence in famous wine competitions many times. In 1993, Chongqing was still under the jurisdiction of Sichuan, and this wine was rated as one of the "Sichuan Seven Famous Wines".

However, although this wine has won numerous awards and has an excellent reputation, it has never been able to make its way out of Sichuan and Chongqing.

Especially in recent years, the offensive of foreign wine has become more and more fierce. The invasion of big-name small wines such as Waizui Lang and Wai Wu has made its presence in the local market even more precarious.

How good Jiang Xiaobai's marketing is, it can bring out how bad Jiangjin Laobaigan's marketing is.

had a good hand but was beaten to pieces. Jiangxiaobai has obviously found its way out, and as its supplier, if you don't seek to surpass it in marketing, you can't and won't imitate it exactly.

Meizu and Xiaomi in the mobile phone circle are good examples. Meizu was the first to make a cost-effective flagship, and Xiaomi imitated it step by step. As a result, Xiaomi is now among the top three in domestic shipments, while Meizu has been replaced by Geely. acquisition.

Many liquor brands have succeeded or failed in publicity. Shandong's Confucius Banquet and Qinchi became the liquor with the most domestic shipments at that time due to their advertisements on CCTV.

Maotai Wuliangye , which has long occupied the five seconds before CCTV News Broadcast, has now become the representative of domestic high-end wines. These are all examples of successful publicity.

Hunan's Wuling Liquor once beat Moutai three times and was also ranked among the seventeen famous wines, but now not many locals in Hunan know about it.

Shandong's Yunmen Aged Wine is one of the standard-setters of my country's Maotai-flavor liquor. It has been unknown for many years, and many outsiders have never heard of it.

Guizhou's Jun Zhongyuan Private Wine is brewed by Zeng Chuanzheng, Diaoyutai bartender, and the apprentice of Moutai deputy director Li Xingfa . He has rich experience in brewing.

The raw materials selected are the local red tassel sorghum in Maotai Town. This kind of sorghum has small grains and thick shells, is very conducive to baking and is not easy to gelatin. It is one of the best raw materials for brewing sauce wine .

Moreover, its amylopectin content is high, and the grain aroma and burnt aroma are more obvious after drinking.

uses 12987 in the process. It has three heights and two lengths. It takes a year to get the wine. has been cellared for six years. has been aged for many years to remove the odor in the wine and make the wine more mellow.

The aroma of this wine is light but not dissipating. It is very durable. After entering the mouth, it is elegant and delicate. There will be no irritation on the tongue. The wine is full-bodied and has a strong sense of layering. It goes into the throat smoothly and there is a light graininess when exhaling. The fragrance is intoxicating.

Such a good wine has been limited to the local area for many years because it has not been promoted well by outsiders.

products are the core of the enterprise, and management requires smart methods. If good wine wants to be fragrant, it needs to be both internal and external, so that it can go further.