When talking about Sichuan liquor, everyone will definitely think of " Wuliangye " and " Jiannanchun ". These two liquors can be said to have always been in the leading position in terms of strong aroma, but in fact there is another Sichuan liquor that has been selected into the ranks of famous Chinese liquors. Tuopai wine .
Tuopai wine is one of the six golden flowers of Sichuan wine . It ushered in a period of opportunity after becoming a famous Chinese wine in the 1980s and 1990s, and reached its peak in the mid-to-late 1990s, with sales reaching 5 billion bottles a year. , among the best in the liquor industry.
However, later Tuopai spent most of its energy on quality improvement, lacked exploration of marketing, and did not have the support of high-end brands. The brand image was lowered, so it gradually became the most powerful and famous among the six golden flowers. One of the two weak white wines.
Of course, after a period of hesitation, it has now regrouped and adhered to the ecological winemaking path of "giving up a hundred pounds of good wine to gain two pounds of essence" and began to enter the high-end ranks of liquor.
What is "ecological winemaking"?
It was the first in the industry to propose the concept of ecological winemaking and ecological management, and built the first ecological winemaking park for liquor in the country. The term "ecological winemaking" was included in the national executive standards, standardizing the industry's understanding of "ecological winemaking".
officially changed Tuopai shede to " sheshe wine industry " in 2017, which explains the Chinese people's wisdom and philosophy of sheshe , abandoning fame and wealth like a fleeting cloud, and achieving ecological and natural development. In the same year,
established the "China Ecological Brewing Industry Technology Research Institute" to further expand the depth and breadth of ecological brewing. The word "ecology" runs through the entire brewing process from raw material water sources to cellaring and canning.
Shede Winery has 65,000 square kilometers of ecological winery gardens. Shede Winery has established 60,000 acres of ecological winery-specific grain in Shehong City, using melted snow water from Minshan at an altitude of 5,588 meters. The unique "Liu Liang Luzhou Fragrance Technology" produces ecological "golden koji" to brew Shede Liquor that is more "mellow, sweet and refreshing".
It can be seen that Tuopai Shede has always adhered to quality and always used quality as its foundation. This is commendable, but even so, its development path is relatively bumpy.
A bumpy development history
Last year, Shede Wine was in trouble. However, Shede Wine used the country’s largest reserve of 120,000 tons of old wine as its selling point. Later, it was reported that there was no storage of 120,000 tons of old wine at all, and the alcohol was purchased from outside. This rumor of
directly plunged the company into a crisis of trust among consumers.
Such rumors came out because some people speculated that in the 1990s, the production capacity of base wine of Sheshe Liquor Industry was not large. Even if the base wine was produced at full capacity, apart from the output that needs to be used every year, at most there would be only 10% of total annual output.
has stored the annual surplus production to this day, and the magnitude is not up to the 120,000 tons mentioned, but at most half of it, that is, about 60,000 tons.
As for whether the 120,000 tons of old wine is indeed true, Shexin gave an explanation.
This needs to start from its predecessor "Tuopai". The early sales of Tuopai were not always very good, so the base wine produced in the early stage was basically unsalable, which left a lot of room for the high-end development of Shede wine. Base wine inventory.
And long-term storage makes this batch of base wine more valuable, paving the way for the later "old wine strategy, old wine selling point".
It was reported that edible alcohol was purchased, and the company responded accordingly. The edible alcohol purchased was used in the company's low-priced product series at that time.
Shede Wine focuses on mid-to-high-end products, so it still adheres to the "old wine strategy" as its selling point, and "gives up a hundred pounds of good wine to get two pounds of essence" as the brewing concept standard, adheres to ecological brewing, ecological management, and sets out again , using the reputation of ecological wine to regain the trust of mass consumers.
In our liquor industry, there are many companies like Sheshe Tuopai who have encountered crises, but still adhere to their original ideas. In the end, they rose from the ashes and regained a new life. Baofeng Liquor is one of them.
Baofeng Wine is also a famous Chinese wine, but its development process was more bumpy than Tuopai. However, due to physical problems and internal management problems, it has never been able to go out of Henan.
This wine has missed its glorious development period, but after many reforms, the company re-formulated its market plan, adhered to the original wine-making concept, re-established a good reputation in the hearts of consumers, and made people remember the past. Brilliant moment.
Similarly, Huangu Daojianghu 1800 has been engaged in brewing base liquor behind the scenes for more than 30 years, and now it is a blockbuster in front of the stage.
This wine is produced by a winery with more than 30 years of experience in brewing base liquor. It has always been unknown behind the scenes, but it has only recently begun to move to the front to create its own liquor brand.
It uses its own strength to break the brewing rules of liquor for many years and pioneer the digital concept of liquor. It selects five kinds of grains as brewing raw materials, adopts innovative brewing technology and uses microbial fermentation technology to effectively reduce the upper substances in the liquor body. After a period of hangover, No headache, sober up quickly.
With its full-bodied and mellow wine, rich aroma, dense and long-lasting hops in the glass, and aged wine quality and friendly positioning, it has quickly won the favor of consumers and has become a daily drink in people's mouth. of rations and wine.
Liquor life tips:
Mobile phone data cables will turn black and yellow over time. We can pour liquor on cotton cloth and then wipe it slowly, so that our data cables can return to their original whiteness.
