Recently, according to Hainan Yedao , Yedao’s new "Guitai" series products will be released on September 28 in Jinan. The road of dyeing sauce to the big capital Hainan Yedao is slowly unfolding. As soon as the news came out, it stirred up waves in the wine industry and attracted strong attention from many insiders and outsiders. From health wine to sauce wine, Hainan Yedao's wine territory is constantly expanding. Do you understand the deep meaning behind it?
1. Focusing on the great health-the road of coconut dyeing sauce
Speaking of Hainan Yedao's health wine, what do you think of first? Of course it is the first stock of health wine.
Hainan Yedao (600238) is the only listed company in the domestic health wine industry. At present, it has formed a representative of , coconut island deer and turtle wine , including , coconut island sea king wine , and Yedao liquor. Series of product groups with huge market potential.
Since the 1960s, there has been a saying in the health wine industry in my country: "There is tiger bone wine in the north, and deer tortoise wine in the south." The deer and turtle wine refers to Yedao Deer and Turtle Wine. More than that, Yedao Lugui Wine, as a "time-honored Hainan brand" product, has its brewing technique selected as the intangible cultural heritage of Hainan Province.
In addition to health wine, Hainan Yedao, which is centered on the "big health industry", will certainly not let go of investment opportunities for sauce wine with healthy genes.
On April 28 this year, Hainan Yedao issued an outbound investment announcement stating that Hainan Yedao Wine Industry Development Co., Ltd. intends to jointly fund the establishment of a joint venture company with Maotai Town Hutu Winery in Renhuai City, Guizhou Province. And on June 26-27, just two months after the announcement, "Coconut Island pays tribute to Zunyi's 100-year red heritage-2021 Coconut Island sauce wine sealing ceremony and new product launch" at Renhuai and Moutai Town's Mutu Liquor Industry was grandly held.
So far, Hainan Yedao has successfully landed in the core production area of sauce and wine. The establishment of Yedao Confused Wine Industry marked the birth of the second listed liquor company in the field of sauce and wine, allowing the traditional industry to plug in the wings of capital and redefining the new benchmark for Chinese sauce and wine.
Second, move according to plan-Yedao Baijiu "one tree and three flowers" formally formed
In fact, Hainan Yedao's sauce-dyeing road can be said to be determined.
Yedao Winery has always practiced the concept of "making wine is not speculative, it must be long-termism". As early as 2004, Yedao had sent a wine picking team to Maotai Town more than 20 times to purchase and collect a large number of high-quality sauce wines. By 2011, Yedao launched the first sauce wine "Confucianism Tang·Maoxiang Dingdian" based on the commemoration of the collection, which was sealed for the 30th anniversary of the founding of the province of Hainan. At that time, the sauce and wine craze had not yet risen...
It is precisely because of the practice of long-termism that Yedao Winery has experienced nearly 20 years of deep precipitation in the field of sauce and wine, and it has the strong arrival of the Guitai brand today. With the full implementation of the Guitai brand, Yedao Baijiu's "One Tree and Three Flowers" has also formally formed.
Hainan Yedao Winery General Manager and Yedao Confused Winery Chairman Chen Tao once said that soy wine is the core of the new cycle of China's liquor industry as well as the new trend of Chinese liquor consumption, and Yedao returns to wine owners Industry, focusing on the big health industry, must catch up with the sauce and wine. In terms of products, Guizhou Yedao Confused Liquor Industry will take "Guitai" as its strategic core product in the future, and form a product array of Yedao Liquor "One Tree and Three Flowers" with "National Transport, Coconut Island, and Confused".
Among them, the core strategic brand Guitai, the product line will include Guitai vintage wine, Guitai sauce wine, Guitai custom wine, Guitai co-branded four major sections.
Among the four major sections, the most interesting is your vintage wine. On September 2, not long ago, China Liquor Industry Association expert group visited Guizhou Hutu Liquor Group. After strict inspection by the expert group, the related brand vintage wine of Hutu Liquor Group passed the certification of China Liquor Association and became the No. Two companies that have passed the authentic vintage certification of the China Wine Association. Guitai vintages have also become veritable real vintages.
During the certification process, the expert group of China Liquor Industry Association carefully appraised the series of Guitai vintage wines, with regard to Guitai real vintage wine for 10 years, Guitai real vintage wine for 8 years, and Guitai real vintage wine for 6 years Three products were highly praised. It is reported that. Guitai vintage wine series products are selected from the core producing areas of Maotai Town, Guizhou, Maotai Town, glutinous red sorghum and wheat as raw materials, draw from the Chishui River, adhere to the traditional brewing technology of sauce wine, led by the master brewer, and strive for excellence in the process from production, storage to production. It has been brewed for many years. , It has the characteristics of rich sauce, mellow taste, long aftertaste, and lasting fragrance in an empty cup.
3. Quality first-Guitai·China Sauce and Wine Conference is here
So how is your real vintage wine? What kind of opportunities will it bring to the industry? On September 28th, lock in Shandong Jinan International Convention and Exhibition Center, Guitai·China Sauce and Wine Conference will be announced for you.
The China Sauce and Wine Conference has been successfully held for many times, and has won the attention of many sauce and wine companies and distributors with high specifications and high standards. This year's Guitai·China Sauce and Wine Conference was strongly named by Hainan Yedao Winery and its new brand of sauce and wine, Guitai. The conference brings together leaders of the association, industry experts, leaders of wine companies, dealer groups, well-known media and other related persons in the wine industry. It is an authoritative communication platform for the sauce and wine industry.
It is reported that the Guitai·China Sauce and Wine Conference is divided into four chapters: "True is precious", "Your Taiwan blooms", "Your platform rises", and "Great coffee dialogue", covering the leaders' speeches , Keynote speeches, product releases, tasting exchanges and other event agendas. Big coffee gathered in various forms,The Guitai·China Sauce Wine Conference not only allows participants to have a deep understanding of the value of real vintage sauces and the development of the industry, but also experience the taste and value of your real vintages from the perspectives of vision, hearing, and taste.
Seeing is better than hearing, and more exciting will be locked on September 28, Shandong Jinan International Convention and Exhibition Center, your platform speaks with quality.
Guitai ● China (Jinan) Sauce and Wine Conference is looking forward to your visit! Location: Shandong International Conference Center Hall 5
Conference time: September 27-28, 2021 Consultation Registration: 15271977999 Mr. Jin
Your booth location: Shandong International Conference and Exhibition Center Hall 4 D06-1 D06-2
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