In the era of inner moon cakes, "spiritual cakes", "national style cakes", and gift boxes for moon cakes, who is the favorite?

The annual Moments of Friends Moon Cake Contest is coming again.

In the era of moon cakes, moon cakes have played new tricks, both in terms of taste and packaging, there are new ways to play, new features, and even moon cakes have joined the "blind box for everything" team. This year, what special moon cakes have you eaten and seen?

Creativity is lovely

Mooncakes are available every year, and creativity is different every year.

Fujianese: Do you think you are humorous?

What kind of experience is it to eat cultural relics in your mouth? The veteran mooncake manufacturer Zhiweiguan, in cooperation with Liangzhu culture, copied the gods, humans and beasts, tridents, and jade ornaments from the cultural heritage on the mooncakes.

In order to protect your money, how hard is the school! Dalian University of Finance and Economics distributed nearly 14,000 blind boxes of anti-fraud mooncakes to all students in the school. The anti-fraud mooncake blind box has the QR code of national anti-fraud center printed on it. Students only need to scan the code to download the national anti-fraud center APP. Each blind box contains 4 moon cakes with different flavors and different patterns.

Each moon cake is printed with 7 different patterns: "Xiao Xiao", "Xiao Gun Ning", "Waiting for Silver Kiss", "Not Lying Flat", "YYDS", "Passing Every Test" and the school badge_ p1p

Just eat moon cakes, but I suspect that I am illiterate...This year, Xinhua Media and Hema jointly created a "dictionary moon cake". The rare characters are printed on the moon cake surface, and this is engraved on the moon cake. Easy to learn An easy-to-understand way, entertaining and entertaining.

Secretly do a cheat: 忞mín: hard work. Wěng: Mingyue, the sky is clear and cloudless. jiàng: the same as "stubborn", stubborn, willful, dissatisfied Persuasion. Forced. Intrepid. 扅yí: "扊扅" (yǎnyí) door latch. 呇qǐ: bright star. 槑méi: ancient Tong "mei".

Of course,This year's Shanghai Mooncake Festival, there is also a thunderous production address: No. 600 Wanping South Road. The "spiritual cake" of the Shanghai Mental Health Center successfully broke the circle and became an Internet celebrity moon cake that is hard to find on the whole network. Behind this, it reveals a kind of self-deprecating young people under the anxiety and mental pressure of life. After all, many netizens say, "When you are not happy, eat some'spiritual cakes', and you will be energetic after eating!"

A new Soviet-style mooncake style

Conquer you with taste?

Every year, there are always many mooncakes that rely on "heavy taste" to break the siege.

Recently, , High-tech College of Xi’an University of Science and Technology, has customized tens of thousands of blind boxes of moon cakes, including Changan gourd chicken , oily spicy pepper and other Shaanxi special flavors, a total of 12 flavors, with big wild goose pagoda printed on the surface , clock tower , city wall, terracotta warriors and so on.

Hunan Changsha Yilatiao Factory held a spicy bar moon cake research and development competition, and developed spicy bar coriander moon cake, spicy bar snail powder moon cake, spicy bar five-core moon cake, spicy bar salted egg yolk moon cake and so on. In the end, the spicy tiaoluoshifen mooncake was voted as the most popular mooncake flavor.

Oh, I can’t imagine...

Health-preserving moon cakes may be more in line with the lifestyle of contemporary young people. Southwest Medical University Affiliated Hospital developed the "Zhongshan Mingyue" mooncake with traditional Chinese medicine fillings. There are four types of mooncakes launched this time. The most special one is the "Liuwei Chenju Bean Paste Mooncake", which has the crust and fillings. All have added Codonopsis, tangerine peel, Hangbaiju and many other traditional Chinese medicines, which have the effect of appetizing and invigorating the spleen.

However,Even if there are preserved egg moon cakes, leek egg moon cakes, pearl milk tea moon cakes...we are all already familiar with it. After all, this mooncake taste battle started as early as 18 years ago...

Buy a box and get a cake?

There are also many gimmicks about the packaging of moon cakes every year. In this battle, the Internet giants never admit defeat.

Ali prepared blind box mooncakes this time. After opening, the first layer is six mooncakes, and the second layer is the blind box. It is possible to draw different small dolls, white doll stands, and you can complete the assembly by yourself. The internal purchase price of this mooncake is only 110 yuan, but because of the integration of the "blind box" element, it has been successfully released on major social media.

Goose Factory continues the theme of public welfare and environmental protection. This year, Tencent’s moon cake gift box is made of bagasse, with 4 pieces of moon cakes and 4 pieces of dim sum produced by Guangzhou restaurant . Here comes the point: After eating moon cakes, the box can be reused or degraded naturally.

There are also some mooncakes. In conjunction with the "triple trio" who just landed on Earth, a wave of space-themed mooncakes was pushed. For example, in the moon cakes of SF Express, the bonus model has been properly upgraded to a rocket this year from the truck of the previous year to the plane of last year. Well, can't help but look forward to what it will be next year?

Where to go? The website is also here: leave the surface of the earth and take you through the "moon" between the stars. The gift box is equipped with cute jade rabbit neck pillows and cool school bags. (Inner os: What are you talking about, for the sake of epidemic prevention, I will not even go out of the country)

At this time, it may be more affordable to come to the camping theme mooncake set of Ma's Nest. The packaging box looks like a camping tent, and it comes with a foldable camping storage bag and a retro camping rechargeable kerosene lamp. It's no wonder that on a second-hand trading platform, many people's messages are: accept the hornet's nest moon cake gift box, moon cakes are not required.

cakes are like chewing the moon, there are crisps and sweetmeats in them

For the Chinese,Eating moon cakes on the Mid-Autumn Festival is always a sense of ritual. However, although the annual novelty moon cake contest is getting more and more intense, the "creative flow" and the "mudslides" go hand in hand, the final winner is still the traditional taste. According to the survey, this year's Mid-Autumn Festival still has nearly half of consumers choosing to buy traditional Cantonese-style mooncakes, while only 20.24% are willing to buy creative mooncakes or special-flavored mooncakes. It can be seen that although new flavors are emerging one after another, people are still willing to return to the original flavor after they have tasted it.

In terms of varieties, as a native of Shanghai, the editor must shout: Fresh meat mooncakes YYDS! Don’t you see, in typhoon days, the queues are still surging...

The latest moon cake buying trend is that the demand for self-catering moon cakes is increasing, while the gift-giving demand is relatively declining. As a result, the flashy mooncakes are eliminated by the times, and consumers have higher requirements for the taste and quality of the mooncakes themselves.

From ancient times to the present, the small moon cakes have undergone great changes, but one thing remains the same, that is, the longing for relatives, the nostalgia for hometown, and the eternal yearning for a better life. This holiday complex is where the mooncakes taste, shape, and packaging are innovative and changeable. Only by relying on this emotional core and cultural core can the innovation of seasonal food find the combination of history and reality, avoid formalization and superficiality, and pass on the traditional culture attached to it from generation to generation.

This article is comprehensive from The Paper, Shangguan News, Netease Cultural and Creative, etc.

Editor: Chen Wen

Responsible Editor: Chen Min