The recent controversy between "Shen Tao" and "Master Wang and Xiao Maomao" about the " Starbucks buffet" can be described as a turmoil. Shen Tao is a big V food blogger, and Master Wang and Xiao Maomao are a couple. The husband-and-wife stall visited the owner of the shop because the latter made some complaints about him during the Starbucks buffet consumption. The former Shen Tao criticized him by blogging and even personally attacked him. Today I will discuss with you. Questions about the Starbucks buffet.
Firstly, Starbucks launched two buffets, 398 with wine and 358 without wine. The actual dish service received a lot of bad reviews. Most people said that even if the environment is considered In it, the price is completely worthless. The editor can also frankly say that in terms of ingredients and cooking standards, Starbucks' buffet is definitely not worth 398, and at a price of 398, even in the high-spending Shanghai, there are too many delicious buffets. choose. The same price, food quality, service, and environment can all make a Starbucks buffet.
Starbucks has always been in front of the masses, and the prices of coffee sold are relatively high among the peers, but everyone has long acquiesced that the environment and service are more enjoyable than the coffee itself. However, in this incident, many people mentioned the "understanding of coffee culture." Some netizens, including blogger Shen Tao, thought that the host did not understand coffee culture. However, the netizens responded very simply, "Starbucks started from creating It’s only 50 years now, what kind of cultural heritage to talk about.” Regarding this point, everyone has their own advantages, whether it is quality service or price, as long as they meet their own needs, don't like it, but it is everyone's right to make a fair evaluation of it.
By the way, the most interesting thing in this incident is Shen Tao's "reverse public relations copywriting", which started with a personal attack on the little sister.When Shen Tao posted a blog, many netizens still suspected that he was a PR that Starbucks paid for, but his operation directly escalated the problem. This kind of copywriting operation is really not like a professional PR, and it can’t even be described as unprofessional. Many netizens suspected that Starbucks competitor asked him to write about the double price. Because Shen Tao's series of copywriting seem to support Starbucks on the surface, but the actual effect is counterproductive.
If the so-called coffee culture is to experience cheap service and dishes under the guise of a brand, then forget it. However, Starbucks' services can be improved if there are problems, but this wave of speeches by Shen Tao really aroused public anger, so what do you think of this? Will you pay for the buffet launched by Starbucks?
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