whole wheat, high dietary fiber, low fat?
Recently, the Shanghai Consumer Protection Commission sent a pastoralist whole-wheat bread to a professional organization for testing, but was surprised to find that the product has a higher actual carbohydrate content than the nominal About 16%, the energy contained is 31% higher than the nominal!
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According to the news from the Shanghai Consumer Protection Commission on the 30th, recently, the Shanghai Consumer Protection Commission sent the pastoral low-fat whole wheat European package delivered by Via to a professional organization for testing. Bread low standard energy .
On the 31st, the Consumer Protection Committee provided a more professional and accurate interpretation. The data showed that the actual measured values of carbohydrates, energy, protein and sodium of the pastoral European package exceeded the labeled values. Among them,The measured value of carbohydrates is 116% of the labeled value, and the energy value is 131% of the labeled value.
Many consumers said that they chose this low-calorie whole-wheat European bun for weight loss and carbohydrate control. According to their current weight, consumes no more than 1,200 calories per day In order to achieve the effect of weight loss, if you calculate according to the nominal calories on the pastoralist packaging, you can eat 7 European packages every day.
However, experts say that according to actual test data, this bread contains 901 kJ of energy, which is 215 calories (1 kcal = 4.19 kJ), such as . Seven of them actually took in 1505 calories, directly changing from losing weight to gaining weight!
In the idyllic Tmall flagship store, the name of this product is very long, and it also includes “sucrose-free” and “healthy snacks” instead of “healthy snacks”. "Abdomen" and other labels. According to the pastoralist store introduction, the sales of ranked first in the whole wheat bread category in May this year, with monthly sales exceeding 200,000.
Picture source: screenshot of e-commerce flagship store
The discussion about whether the Wei Ya selection team needs to take responsibility also followed.
, Welcome friendly supervision and positive suggestions.
As for the raw materials in the comment area, " _strong_span4" used his "span4span strong_strong_strong_span" in terms of false heat. Doctrine says " . Our products all have formal quality inspection reports. In addition, different factors such as inspection batches and number of samples will also lead to differences in test results ." Some netizens also said that they will always support pastoralism. The product.
span The Hangzhou light foodism behind the pastoralism received angel investment from Yuanqi Forest in December last year, and Yuanqi Forest currently holds 20% of the shares.
Since Yuanqi Forest became a shareholder of Hangzhou Light Foodism, the brand "Pastoralism" under Hangzhou Light Foodism began to attract the attention of the industry. Through the use of major e-commerce platforms and various marketing strategies, Pastoralism quickly accumulates many users.
According to the information on the official website, Pastoralism is a low-fat healthy light food brand dedicated to providing users with low-fat, healthy light foods. The main products include whole-wheat bread, low-fat chicken breast, whole-wheat high-fiber biscuits, etc. currently has 1.04 million fans, and the praise far exceeds other similar brands.
At the e-commerce flagship store, "Pastoralism" claimed that according to the industry statistics of the Western-style pastry category "Business Staff" in May 2021, its whole wheat bread sales were NO. 1 .
According to its official website, the pastoralist products are supported and recommended by many Internet celebrity media and big V, and only one Taobao monthly sales package. Just over 80,000.Even if you search directly for the "whole-wheat bread" category, the pastoralist sales volume can be regarded as one of the leading light food brands on the e-commerce platform.
According to public information, as the second largest shareholder of Hangzhou light foodism, Yuanqi Forest Company is currently involved in beverages, light meals, fast food, beer and other categories. The "0 sucrose·low fat" bubble water incident once caused widespread concern.
Whole wheat has no magical effect
Many merchants on e-commerce platforms claim that whole wheat bread has "no sucrose", "low fat" and "fitness" functions. The reporter saw that the content of whole wheat flour also ranged from 20% to 50%, which was dazzling.
At the end of 2018, the China Bakery and Sugar Products Industry Association launched the "Whole Grain Baked Foods" recommended group standards and refer to international standards for the content of whole grains. Make regulations. According to this standard, whole wheat bread does not have to be 100% whole wheat, and the content is ≥27%. However, because it is a non-mandatory standard, not many companies have implemented it. Most products as long as they contain whole wheat ingredients are called "whole wheat bread".
An industry insider said that there are very few real whole wheat flour raw materials in China. From a process point of view,Since the whole grain grinding process is less and the germ is prone to mildew, the whole wheat flour sold on the market is mostly made into a compound powder by the way of germ + bran + endosperm backfilling. Due to the different content of wheat components in different regions and seasons, and the lack of mandatory standards, the proportions adopted by various whole wheat flour manufacturers when backfilling ingredients are not the same, and the implementation of corporate standards is also varied. "How much bran and germ are added? do not know".
Food science author Yun Wuxin also believes that there are problems with the whole-grain function claims of many products. "Whole wheat is only a trace element and more dietary fiber. It does not have any magical effect. It should be a reasonable diet."
(Source: Shanghai Consumer Protection Committee, @田园主义轻食家, Beijing News, Red Star News, China Securities News, etc. )
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