Chengdu News from China Economic News: (Zhang Li) On July 15, the unveiling ceremony of "Sichuan China Liquor Golden Triangle E-commerce Live Broadcasting Center" was held in Chengdu International Trade City, Jinniu District, Chengdu. The event was sponsored by Sichuan China Liquor Golden Triangle Liquor Industry Association and undertaken by Chengdu International Trade City .
Wuliangye, Luzhou Laojiao , Langjiu, Jiannanchun, Shede, Shuijingfang and other "six golden flowers", Fenggu, Wenjun , Sanxi, Furukawa, Xiaojiaolou, Xufu, Jiangkouchun, Xiantan , Yuchan, Jinyan and other "Ten Little Golden Flowers", as well as Sichuan Wine Group, Douyin official platform and other key enterprises sent representatives to participate. At the ceremony, Wang Shaoxiong, chairman of Sichuan China Liquor Golden Triangle Liquor Industry Association, unveiled the "Sichuan China Liquor Golden Triangle E-commerce Live Broadcasting Center", announcing the official launch of the live broadcast center! The
exhibition has become a new topic for the high-quality development of the Sichuan wine industry. In recent years, Sichuan has introduced a number of policies to promote the construction of "digital Sichuan wine", guide enterprises to strengthen in-depth cooperation with national e-commerce and community platforms, actively cultivate a number of e-commerce platforms for alcohol in the province, and support e-commerce platforms to innovate liquor marketing Ways to expand marketing channels”. The association earnestly implements the new development concept, actively integrates into the new development pattern, plans new breakthroughs, and establishes the Sichuan China Liquor Golden Triangle E-commerce Live Broadcasting Center, integrating talent incubation, one-stop live broadcast services, and private domain community fission. , brand investment and operation, online new brand development and other professional resources are to guide resource advantages to enterprises more efficiently, promote the construction and integration of industrial chains and value chains, and at the same time, satisfy more C-end consumers with personalization and diversification consumer demand.
He also said that the Sichuan China Liquor Golden Triangle E-commerce Live Broadcasting Center will be the first to build a Sichuan wine live broadcast base, with Chengdu as the center, and at the same time radiate and drive key liquor producing areas in Sichuan such as Yibin, Luzhou, Mianzhu, Qionglai, etc., using the live broadcast base as a platform , so that while more Sichuan wines are steadily entering the national market, they can also gain an in-depth insight into the preferences of new consumer groups and complete the upgrade and upgrade of the brand. Through in-depth docking with major new traffic platforms across the country in the early stage, the base will be escorted from the three strategies of operation service, quality and quantity, and brand incubation. The establishment of the Liquor Live Broadcasting Center in Chengdu International Trade City will surely promote the Sichuan liquor industry to make better use of the functional role of the business platform in promoting expo display, product circulation, transaction consumption, etc. way to have a positive impact.
On the same day, the "Sichuan China Liquor Expo City" project briefing session was held at the same time. At the meeting, the Sichuan China Liquor Golden Triangle Liquor Industry Association, the competent authority of the key production areas of Sichuan liquor, the Chengdu Jinniu District Commerce Bureau, the "Sixteen Golden Flowers" and the Sichuan Liquor Group, etc. The guiding principle of the main body and the participation of wine companies”, all parties conducted extensive discussions on building a “Sichuan China Liquor Expo City” in Chengdu International Trade City. The meeting believed that the Baijiu Expo City project will form a Sichuan high-quality liquor line together with the e-commerce live broadcast center. The online and offline dual platform is a pragmatic measure in response to the Sichuan Provincial Party Committee and the Provincial Government to make Sichuan liquor bigger and stronger and build a Chinese liquor brand, which will surely promote the high-quality development of Sichuan liquor industry.
It is understood that the "Sichuan China Liquor Expo City" project is based on the concept of "building the world's first brand with deep integration of liquor culture". , which integrates the exposition, experience, consumption and transaction of liquor. It is the integration of liquor museum, allowing consumers to further experience the charm of liquor culture while enjoying the pleasure brought by art. The first phase of the
project is planned to be 400,000 square meters. The main body is the Sichuan wine brand expo area, the liquor and other wine expo area outside the province, the consumption experience area, the wine trading area and the supporting service area. Liquor in China and the world in one city. The International Liquor Culture and Art Festival, which is held regularly, presents wine and music, wine and painting, wine and dance, wine and design, wine and food in artistic forms, creating an expo center and tourist destination where liquor culture never ends. Promote China Liquor Expo City to become a new business card and a new landmark of Sichuan, and an important window for Chinese liquor to go to the world. All in all, the Liquor Expo City project will be one of the most high-profile industrial projects in the Sichuan liquor industry in recent years.
