Let's take a look at what's new in the beverage industry last week.
01
Coca-Cola Topo Chico hard soda sparkling wine launched
On June 1st, The Coca-Cola Company launched the alcoholic beverage Topo Chico hard soda sparkling wine for the first time in the Chinese market.
Topo Chico hard sparkling wine is based on gluten-free alcohol and is made with sparkling sparkling water. It has low alcohol content (4.7%vol), low sugar, zero fat, and natural fruity aroma. Currently, the product is available in three flavors: Lemon Lime, Strawberry Guava and Colorful Pineapple.
Source: Coca-Cola's official website
02
RIO Ruiao's first new product with 0 sugar
On June 1, Ruiao's WeChat public account released news that Ruiao's "strong and refreshing" series launched the first 0-sugar product. The new product is lemon vodka flavor, the alcohol content is +1 on the basis of RIO strong 8 degrees, and upgraded to 9% vo. The strong 0 sugar series has found the golden sweet and sour ratio, and the real fruit flavor is combined with the pure liquor, which reduces the bitterness of alcohol. In addition, the series will also launch a grapefruit flavor.
Source: RIO Ruiao
03
Lechun launched a new product Cola Jumping Candy Yogurt
Recently, Lechun launched a new limited product for Children's Day-Coke Jumping Sugar yogurt. It is reported that the new product is a caramel-free version, and continues the Greek yogurt made of 3 times the raw milk, and each cup of yogurt contains at least 10g of protein. Consumers can put cola popping candy into yogurt and enjoy the double pleasure of taste and hearing.
Source: Lechun
04 Yili pushes 1.5L fresh milk
Recently, Yili launched a new 1.5L fresh milk, preferably GPA grade-1 certified pasture milk source, retaining 5 kinds of effective active substances, of which per liter of fresh milk The immunoglobulin content is not less than 150mg, the lactoferrin is not less than 30mg, and the lactoferrin oxidase is not less than 1000U, which supplements the daily needs of the human body. The large package is more suitable for the whole family to drink.
Source: Yili
05
Pepsi pushes Disney's 5th anniversary version
Source: Pepsi
Recently, Pepsi and Disney jointly launched the Disney 5th anniversary sugar-free cola cans. The black mini cans are engraved with Disney's Donald Duck , Mickey Mouse and other protagonist images, which are childlike and dreamy. The cooperation series launched this time will be sold in resort as a set, a set of 5 mini jars in total, which are collected in a matching magic box.
Source: Tianyou Dairy
06
Nestle special fruit extract series coffee listed
Recently, Nestle coffee launched a new special fruit extract series new products, there are grapefruit mojito flavor, passion passion fruit flavor, Qinfeng There are four flavors: peach flavor and strawberry sherbet flavor. When refreshing fruits collide with fragrant coffee, start an unexpected taste bud journey this summer. The products are suitable for drinking at work, watching dramas, and dining together, and the new products have been launched in the official flagship store of Tmall Nestle.
Source: Nestle
07
Wheat Oye on the new oat latte
Recently, the oat milk brand Wheat Oye launched a new oat coffee latte, 0 lactose, 0 sucrose, 0 flavor, low GI value.It is made from cold brewed Arabica coffee beans from Colombia. The taste is mellow and smooth. It is only 33.2 calories per 100ml. It is suitable for work, fitness, afternoon tea and other scenarios. Tmall flagship store price 330ml * 6 bottles / 118 yuan.
Source: Mai Ouye
08 Yanjing Beer Released Yanjing Xinxuelu
Summer is one of the most important battlefields in the beer industry throughout the year, and almost all brands have been making big moves recently. At this critical moment, Yanjing Beer released a new product, Yanjing Xinxuelu, which is positioned as "popular young people" and covers the mainstream price band of 5-6 yuan. Yanjing Beer takes it as a key step in brand rejuvenation, and places high hopes on this product as "annual strategic item".
Source: Yanjing Beer
09
Mengniu M8 breast milk probiotics children milk powder released
On June 1st, Mengniu M8 new product launch conference and 10,000 people's public experience kick-off meeting was held at Hubei Wuhan . Breast milk probiotic milk powder for children - Mengniu M8 children's formula , and Yourui probiotic powder for the nutritional and health needs of middle-aged and elderly groups. It is reported that M8 children's formula milk powder is specially developed to meet the nutritional needs of children aged 3-6, and will provide Chinese children with accurate, professional and scientific nutritional solutions.
Source: Mengniu
10
New Hope's European Qi launched 4 new sparkling water products
New Hope's European Qi launched 4 sparkling water products. The word "European Qi" comes from games and symbolizes good luck. In terms of product flavor, in addition to the common white peach flavor on the market, combined with the current trend, the cherry blossom lychee flavor, the citrus green orange flavor, and the summer black grape flavor have been launched. The bottle packaging adds national trendy elements such as koi and folding fans, and half a bottle of "national style illustration" aesthetics.
Source: New Hope
11 Tsingtao Brewery pushes "DIY" beer cans
Source: Tsingtao Brewery The new way of interpreting the national tide has set off a "good" play frenzy of consumers overnight.
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