Once upon a time, doctors, especially those from the three hospitals, were once a very sacred and mysterious profession. But now, in addition to outpatient clinics, doctors from various hospitals can be seen on many platforms such as WeChat public accounts, Douyin, and Bilibili.

Once upon a time, doctors, especially those in the three hospitals, were once a very sacred and mysterious profession. But now, in addition to outpatient clinics, you can see it on many platforms such as WeChat official account, Douyin , Bilibili and so on. The figures of hospital doctors are beautiful and handsome with dark circles, stand-up comedy duo interviews, and team shots together...

In these videos, Chinese and Western medicine, Western medicine, travel medicine, plastic and reconstructive surgery, and urology surgery , infectious disease department, and even the controversial oncology department, doctors all put on white coats, surgical gowns, or formal attire to do professional popularization of medical knowledge or interesting popularization of hot topics, and occasionally sing songs and dance for you. , come to rap, or even act in a micro-movie, the richness of the content even beats the Internet celebrity brand account.

The medical circle is also ridiculously involved...

A year ago, I accidentally entered the medical agency operation circle. I finally understood the methods behind these IP operations. The following sharing is only a summary of what you have encountered in your career, please do not take it seriously ~

Generally speaking, the professional titles of doctors are divided into: Junior professional titles (physician, physician/resident), Intermediate professional titles (attending physician), Deputy senior Professional title (Deputy Chief Physician), Senior Professional Title (Chief Physician). Among the doctors operating on behalf of the company, most of them are doctors with high professional titles in tertiary hospitals or specialist hospitals, because doctors with junior professional titles are basically too busy...

Generally speaking, doctors have fixed outpatient clinics for their work. The other working days include operations, ward inspections, student teaching, scientific research papers, academic conferences, etc. Most doctors are very busy, but I have also seen that the deputy senior doctor of the Department of Urology often takes Party B to discuss the operation of Douyin with Party B.

Regarding past operational impressions, I would like to share a few points:

First, doctors’ popular science videos are operated by dedicated teams. These teams may be internal operation teams of pharmaceutical companies or small outsourced studios, so doctor accounts The purpose of operation may not be pure.

Second, the doctor basically records more than a dozen videos at a time, which can be played for a month. There will be pharmaceutical company personnel, filming directors, scene layout personnel, operation personnel, etc. at the recording site. Because the staff is fully staffed, the doctor's filming work will be much easier than in the outpatient clinic.

Third, if you are an old patient of Dr. Zhengao, you can try to ask on the private messaging platform for some routine situations, and Dr. Zhengao’s team assistant will most likely answer you. (After all, the registration fee for senior doctors is too expensive, costing only a few hundred yuan)

Fourth, most of the doctors who appear on the show are very busy and rarely write their own manuscripts. Team assistants or operators provide manuscripts, so they usually People who are relatively healthy should not judge the symptoms according to the symptoms, and don't let themselves panic when nothing happens.

Fifth, the higher the rank of doctors, the less they pay attention to their own image management. Usually when they come to take pictures, their white coats are dirty, their faces are oily, and their hair is flying.

Sixth, because they care about feathers, many doctors who are deputy doctors are for the purpose of popularizing basic science and generally do not bring in private goods.

Seventh, many doctors or departments need to get approval from the hospital to create accounts.

To sum up, the big platforms are the first to make restrictions in this area. Because the expected income and channel expansion are limited, the investment cost-effectiveness of institutions or enterprises is reduced, and there is not much financial support. To a certain extent, it is beneficial to the healthy development of this vertical field. .