Cognitive dissonance Principle is an attitude change theory proposed by social psychologist Festinger . The theory believes that . Generally speaking, individuals' cognition of things and and cognition of and cognition of and behavior are Coordinate ; when there is inconsistency, it will cause cognitive dissonance of , that is, cognitive dissonance , , , and , thus , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , html In order to relieve such nervous , individuals usually reject new cognitions, or try to seek more information to improve the credibility of new cognitions, so that new information can completely replace old cognitions, so that re-restore psychological balance.
Festinger and his colleagues have done such a field investigation and research. He read a report saying that religious groups in a certain area announced to people the meaning of God : On a special day, the world where humans live will be completely destroyed by a flood. so Festinger and his colleagues rushed to the to observe the various preparations made by the local people to welcome this special day. When this day comes, the world is not destroyed. Then he found that , local not only did people not change the original first faith in God, but instead admired and worshiped God , because they believed that the reason why the world was not destroyed , both because of their active efforts and enthusiastic attitude towards death touched God. thus makes God changed the original plan of to destroy the world .
People have firm belief in a certain goal and have invested a lot of energy in it. . When finally finds that the target does not realize at all, , will cause strong cognitive cognitive cognitive cognitive cognitive cognitive cognitive cognitive cognitive dysregulation. eliminates this sense of dissonance often difficult 's efforts' have been put into use 'm not able to recover . Even if the original belief is changed, it cannot eliminate . "I have paid too much for a certain belief " and "Facts have proved that this belief is unreal" . The sense of dissonance between the two cognitions . At this time, people had to seek other ways to achieve psychological balance . For example, , find some reasons that seem reasonable "" l1, or "turn a blind eye" to some facts to ensure that your efforts are worth it , and take a more firm way to believe in the original belief and work harder to publicize and maintain it, so as to alleviate the sense of dissonance in people's heart.Festinger believes , enhances people's original beliefs in a way that weakens the sense of imbalance. This - phenomenon , , can in many historical events .
