My Excerpt (132) Richard Grieg Philip Zimbardo " Psychology and Life "
★Balance is a learned attitude targeting a specific target group. It includes negative emotions (disgust) and negative beliefs ( stereotype ) that support this attitude, as well as behavioral intentions to escape, control, conquer and eliminate target group.
★Previousness can easily lead to racism, that is, a discrimination based on the color of a person or racial inheritance; prejudice can also lead to genderism, that is, a discrimination based on the gender.
★ Supports prejudice memory structure-stereotype. Stereotypes are categorizations of a group of people who are given the same characteristics.
★ Appearance attraction, whether good or bad, appearance attraction often plays a certain role in inspiring friendship. There is a clear stereotype in Western culture: people who look attractive are excellent in other aspects. A lot of research has proved that appearance attractiveness can affect all kinds of judgments.