Youth Daily·Youth Shanghai reporter Gu Jinhua/wen Chang Xin/data map
"You can't be a schoolmaster, you must make a cosmetic surgery as soon as possible." This is a medical beauty advertisement. Medical beauty has a growing trend among minors. Some illegal businesses use words to spread "appearance anxiety" to teenagers on social platforms, while using "1 yuan medical beauty" and other marketing to get people into the pit.
Related research shows that my country's medical aesthetics consumers tend to be younger, and the young people born in 1995 and even after 00 have become important "reservoirs" for medical aesthetics institutions to attract customers. According to the "2020 Medical Beauty Industry White Paper" released by a medical beauty platform App, on the Internet medical beauty consumer platform, the post-95s and post-00s accounted for more than half. However, experts said that if you are too young to choose plastic surgery, one is that the aesthetics is not mature enough, and it is easy to blindly follow the trend; the other is that the bones are still in the growth stage when the age is too young, and there is a higher risk of rash surgery.
// "Become beautiful, first become ghosts" //
On the Internet, many post-00s unobtrusively share their "beauty" experience.
00, school student Xiaona (pseudonym) has done hundreds of plastic surgery and beauty projects. She did her first medical beauty and double eyelid embedding in her second year, and she has been out of control since then. Because of "the youngest age and the most plastic surgery", she began to frequently share her experience of medical and plastic surgery on the Internet, including performing surgery on her annual identity and the sequelae of multiple cosmetic surgery. Among the thousands of fans in Xiaona's fan group, the youngest is less than 10 years old, and members often ask her about various cosmetic surgery issues.
is also Xiaohui (a pseudonym) born after 00. When she took the art exam hosted by the broadcaster, she learned that the exam had requirements for appearance, so she got the idea of plastic surgery. The parents were resolutely opposed at first, but could not withstand the child's hardships, and finally agreed and gave financial support.
Xiaohui has used face-lifting needle and hyaluronic acid, which cost 2500~3000 yuan per injection. After reaching the age of 18, Xiaohui underwent rhinoplasty surgery and currently has a total of about 90,000 yuan in medical aesthetics. "General anesthesia is not painful,However, I can only breathe through my mouth for a few days after the operation, and my face is very swollen. Just like what some people describe as ‘become beautiful, first become ghost’. "The plastic surgery mental journey video she shared on a video site has exceeded 250,000 views.
The desire to become beautiful has become more and more urgent in comparison with peers. In the intergenerational game between young children and their parents, Often it is the compromise of their parents. On the Internet, countless young people like Nana publish their plastic surgery diaries or videos, and they update their journey of becoming "beautiful" without any secret, in order to get "too good-looking" and so on.
// "Really addictive" //
Compared to the Internet, there are also more and more young faces in major medical and aesthetic institutions in Shanghai.
Although the summer is over, some well-known Shanghai In the medical aesthetics medical institutions in Shanghai, there are still an endless stream of people who come for consultation and plastic surgery. Over the years, the public has become more and more accepting of aesthetics, and the faces of the people are getting younger and younger. However, in Shanghai, people younger than 18 years old There are still very few plastic surgery patients.
"It's really addictive, and I can't stop it. "In a plastic surgery, the reporter met Xiao Zhang, a post-95 girl. Beauty is the first impression Xiao Zhang made. When talking about medical beauty, Xiao Zhang is extraordinarily generous. She is already a frequent visitor to medical beauty in her early 20s.
"In the beginning, I didn't approve of medical cosmetology in my heart, but the people around me were trimming, some of the results were really good, the eyes became bigger, the nose became higher..." The success stories around her made her Gradually. Two years ago, Xiao Zhang finally took the first step-injection of hyaluronic acid. An injection of more than 1,000 yuan, after the injection, the skin feels transparent, you can go out without makeup.
However, it is not a shot. One shot lasts forever, and usually the effect can only be maintained for about three months. "It feels like I can't stop at all. "Xiao Zhang said that as she became beautiful, it also increased her self-confidence. Before and after, Xiao Zhang has spent more than 100,000 yuan on medical beauty.
Around Xiao Zhang, Xiao Zhang is just as addicted to plastic surgery as she is. There are still many partners, and everyone’s unanimous voice is “It’s right to love beauty.” In the past two years, their medical beauty programs have also begun to “expand”, from injections of hyaluronic acid to rhinoplasty, double eyelid opening, chin sculpture and so on. "Seriously addicted, the effect of the opponent's surgery has become more and more demanding,If the effect is not satisfactory, it will be corrected again.
== Experts' statement ==
Medical cosmetology requires rational consumption
At a young age, how can I join the medical cosmetology family? "Image is very important. Only beauty can make oneself more beautiful and confident. Medical beauty is the most convenient method. "During the interview, this was the answer of many young people.
On Weibo, dozens of topics related to "appearance anxiety" were frequently searched and read more than 1 billion times. Among the post-95s, nearly eight adults said Appearance anxiety: According to the Zhihu Appearance Anxiety Report, in the structure of appearance anxiety, women account for 76.85% and men account for 23.15%.
Having worked in the cosmetic and plastic surgery industry for many years, many plastic surgery doctors sometimes feel that they are like psychologists. , Need to be patient to communicate with these young people. "Does medical beauty really need to be done? What is the expected effect? All these need to ask the doctor to think clearly before coming to the hospital. " Shanghai Ren'ai Hospital Deputy Chief Physician Liu Xianchao said in an interview with reporters, "Young people prefer micro plastic surgery, such as injections. It sounds simple, but it must not be taken lightly. "
experts said that, especially some unqualified institutional personnel do not understand the direction of blood vessels, and injecting filler drugs into the blood vessels will cause vascular embolization of , late necrosis, impaired vision and even blindness, etc.
"Medical cosmetology needs to be consumed rationally, not to follow the trend or follow blindly. For example, we strongly do not recommend plastic surgery for children under 18 years of age. "Liu Xianchao reminded. In the eyes of these medical esthetic experts, if you are too young to choose plastic surgery, firstly, the aesthetics is not mature enough, and it is easy to blindly follow the trend; secondly, the bones of too young are still in the growth stage, and there is a higher risk of rash surgery. If you seek medical attention Under the age of 18, a guardian’s signature is required.”
Like Deputy Chief Physician Liu Xianchao, a person in charge of the Department of Plastic and Reconstructive Surgery in a tertiary hospital said that he had persuaded many minors to request medical beauty during outpatient clinics.The youngest is only 14 years old. But whether these people gave up medical beauty in the end is not known.
There are many young people who say that choosing medical aesthetics cannot bear the temptation of some medical aesthetics advertisements.
However, the big news is here! According to recent news from the website of the State Administration of Market Supervision, in order to enhance the scientific and standardization of medical beauty advertising supervision rules and safeguard the legitimate rights and interests of consumers, the State Administration of Market Supervision is in accordance with the Advertising Law, Medical Advertising Management Measures and other laws and regulations. , Researched and drafted the "Guidelines for Medical Beauty Advertising Law Enforcement (Draft for Solicitation of Comments)", which is now open to the public for comments.
The draft for comments mentioned that the focus will be on cracking down on the top ten advertising chaos, such as creating "appearance anxiety" and using advertising spokespersons to make recommendations for medical beauty.
== Reporter’s notes ==
To avoid the ageing of medical beauty, start from being vigilant about “face value anxiety”
Not long ago, a 33-year-old female Internet celebrity died of infection after liposuction surgery , Aroused widespread concern. While everyone was sentimental, they were also embarrassed. Why are more and more young girls willing to endure pain and risk medical surgery?
In interviews, many young people said that whether in the workplace or in life, appearance conditions have long become an invisible "hard indicator", and good looks can often add points to themselves.
"Appearance anxiety" has become a social phenomenon, and it is this growing "appearance anxiety" that makes many young people take the risk to choose medical surgery. The "face value anxiety" behind the medical beauty accident is more worthy of vigilance.
Faced with the overwhelming propaganda and pervasive marketing of irregular medical and aesthetic institutions, it is difficult for minors who are already lacking in resistance to avoid "appearance anxiety". However, no matter how small a medical operation is, it is also an operation, which has certain risks, especially for minors.
The trend of younger age in medical beauty is not only detrimental to the physical and mental development of young people, but also brings challenges to the formation of their values.To reduce medical beauty accidents, in addition to regulating the medical beauty industry, we should also eliminate young people's "appearance anxiety".
Let yourself be beautiful from the inside out, it is really beautiful. Parents and teachers must assume the responsibility of education and guidance to help children establish a correct and healthy aesthetic concept.
"To treat these young people with tolerance." In the view of Fudan University sociologists Gu Xiaoming, there was a survey and study that showed that appearance does work in many places, especially in some places. In the service industry, appearance is directly related to work. However, he emphasized that it is necessary to separate fashionable, follow-up, and conformal plastic surgery from the plastic surgery that he really needs. Fully evaluate the possible risks and choose a formal medical institution.
Finally, I would like to remind you young people who want to do medical beauty: before choosing medical beauty, you must fully understand the qualifications, diagnosis and treatment items, medical beauty service items and charging standards of medical institutions and medical staff. If surgery, special examinations, and special treatments are required, medical personnel must explain the risks, alternative medical plans, etc. to the medical practitioner, and obtain the medical practitioner’s consent.
Youth Daily·Youth Shanghai reporter Gu Jinhua/wen Chang Xin/data map
editor: Lu Tianyi
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